Optimize for the Probability of an Outcome, Not the Size

Eager to prove that your business idea is the next big thing?

In this episode of Startup Therapy, Ryan Rutan and Wil Schroter discuss how to get more out of short-term goals, finding validation for Startup growth, and why funding doesn’t equal success. 

Listen in and learn how to optimize probability for the best possible outcome!

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What To Listen For:

• [00:00:36] At what point was not aiming big enough the problem?
• [00:03:01] Trying to hypothesize how big it could possibly be when you don't even know if it works when it's still small?
• [00:07:49] You could start with one broken argument that says, well, it's going to take the same amount of time to build…
• [00:13:37] You don't just set one goal and you kind of hang out until you hit that one goal. 
• [00:21:15] It now has to be a giant business to somehow have some sense for validation.
• [00:22:08] You probably also don't need the funding to do a good job in that market.
• [00:29:26] Make it work in a microcosm and then make it work somewhere else.