Optimizing Subscriber Experience for Better Deliverability

Many people find their inboxes overflowing with generic emails and promotional content, all vying to grab their attention. But what separates an email that gets deleted from one that gets opened, sparks engagement, and drives results? Ultimately, effective emails prioritize value over promotion. It's finding and understanding your target subscribers and delivering value that addresses their needs. 

In this episode of Deliverability Defined, Alyssa and Melissa talk about the steps and strategies for creating effective emails. They provide practical tips on identifying the target audience, creating a value proposition, and reaching potential subscribers through lead magnets and social media strategies.

Join us as we discuss:

• [01:32] - One of Alyssa's favorite content creators.
• [02:07] - The steps to writing an effective email.
• [09:33] - Popular strategies for Instagram and Pinterest.
• [12:59] - An effective Instagram strategy.
• [18:23] - Using lead magnets to grow an email list.
• [24:50] - The importance of clarity in writing emails.
• [26:52] - Why the size of your email list does not guarantee success.

Key Takeaways

• Understanding your target subscriber and their needs is crucial for creating valuable content.
• Ues lead magnets and strategic social media tactics to grow your email list.
• Creating a clear persona of the target subscriber, including their job, age, interests, and challenges, will help you deliver more value.
• Developing a value proposition that communicates the unique benefits offered to your ideal subscribers strengthens their understanding of your product or service.
• When writing emails, focus on providing value and addressing your subscriber's specific needs. This will increase engagement. 

Quotes

"A lot of people think about their email as a bunch of random email addresses, and they are thinking about their goals. It's a much better strategy to reverse this thinking and get laser-focused on how to serve your audience. Then, you'll find way more success because you'll be serving people and giving them what they need." ~ Alyssa Dulin 

"If you have a lot of engagement on TikTok and Instagram because of the reels you do, but you don't have a newsletter or a website, you are missing out." ~ Melissa Lambert

"Having this lens [a lead magnet and target subscriber] makes your life much easier. Because now, with every single email you send, instead of coming from your goals, you have a human you're writing to in your head when you sit down to write an email." ~ Alyssa Dulin

"We know people at ConvertKit who have smaller lists and are successful. It's not about the list size. It's because they figured out what their audience needed and put that into place ahead of time." ~ Melissa Lambert

Links

• James Clear
• Atomic Habits
• Pinterest
• Instagram
• ConvertKit Creator Network
• Subscribe to the weekly Deliverability Dispatch Newsletter!
• Subscribe to the monthly Deliverability Defined newsletter!

Connect with our hosts

• Alyssa Dulin
• Melissa Lambert

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