“Our numbers seem too good to be true”. Gamification expert reveals how to increase user engagement and marketing ROI in B2C and B2B + principles & myths of game design w/ Kalev Kärpuk (Adact). Ep 129 The Pursuit of Scrappiness

Kalev Kärpuk is the CEO and Cofounder of Adact.me - a marketing gamification platform. Kalev has been in gamification for more than 10 years and is the perfect person to talk about engaging users, applied gamification, selling to fortune500 companies and more.In this episode we talk about:The role and impact of gamificationOnboarding and employee engagement through gamificationMeasuring the effectiveness of gamified marketing campaignsHow to use gamification for B2B businessesSelling to big n...