Outsource Your Marketing Wisely: What Works, What Doesn’t, and Why

Welcome to this insightful episode where we explore the art and science of outsourcing your marketing.

Join our hosts as they unravel the complexities of working with external partners and share actionable strategies to enhance your marketing efforts.

Specifically we’ll share:

- How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help grow your business. However, when done wrong it can do brand damage and burn a hole in your pocket.

- Personal stories of when outsourcing has succeeded and when it has failed….and most importantly, why.

- A real-life case study of a company that faced major setbacks due to poor outsourcing decisions, so you can learn how to avoid making the same mistake.

- Ways in which external marketing providers can try and trick you. We share an example of a client who spent $5,000 a month on Google ads, and how the agency produced reports that looked good on the surface but in fact weren’t as good as initially thought.

- A story about a company who hired a salesperson who blamed the product and market for poor performance, and what you need to do if you find yourself in this position.

- When you should contract a consultant vs when it’s best to contract a marketing agency.

- How you can maintain internal control while outsourcing. 

- What marketing agencies are really experts in so you know what to expect and how to engage with them. Hint: It’s not generating good leads for your business.

This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

Find The Push on LinkedIn here: The Push: Overview | LinkedIn

Visit The Push Website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Alex’s website here: Home | Market Science (market-science.co)