The Push

Jack Ferguson
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The Push

The Push is the essential podcast for small and medium companies searching for their next stage of growth. Marketing, product, and sales is hard, easy, fun, awful, stressful, or euphoric, it just depends on what day you're asked.So, listen, laugh, and learn with expert co-hosts Jack Ferguson and Alex Urquhart as they deconstruct relatable challenges, and offer straightforward, easy-to-understand remedies - all whilst having a laugh! 

  1. 18 HR. AGO

    Growth Playbook: Lessons from Zoom, Netflix, Hubspot, Figma…..and Travolta 🤔

    In this episode, we dive into the essential strategies and circumstances that enable business growth, drawing insights from some of the most successful companies — Zoom, Figma, HubSpot, and Netflix. You’ll even gain insights about business growth from John Travolta 🫨You’ll learn:The 3 common reasons a company experiences hyper growth with case studies from Zoom, Figma, and Hubspot.Insights on business growth from Quentin Tarantino and John Travolta 🤔How Blockbuster almost beat Netflix, but tr...

    25 min

  2. OCT 8

    Why Your Marketing Isn’t Delivering Quick Wins

    Struggling to see the immediate marketing results you're after? You're not alone. In this episode, we dive deep into the complex realities that often stand in the way of quick marketing wins. We cover:- Strategies to enhance the effectiveness of your short-term marketing tactics.- Whether ads, blogs, and/or social media ‘works’- How to drive more sales with the friend test- Insights into what is preventing you securing immediate marketing results.- What you can learn about marketing from poke...

    21 min

  3. SEP 24

    Outsource Your Marketing Wisely: What Works, What Doesn’t, and Why

    Welcome to this insightful episode where we explore the art and science of outsourcing your marketing. Join our hosts as they unravel the complexities of working with external partners and share actionable strategies to enhance your marketing efforts.Specifically we’ll share:- How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help grow your business. However, when done wrong it can do brand damage and burn a hole in your pocket.- ...

    29 min

  4. SEP 10

    How to Slash B2B Sales Cycles and Manage Investor Expectations

    In this episode, we explore how B2B software companies can speed up their sales process.Join Jordan, CEO of Writrrr, as he plans to triple business growth in 3 months. He needs to do this while navigating investor demands for tenfold returns.Learn practical tips for;1) Speeding up sales cycles2) Managing difficult investor expectations3) Setting up your startup for rapid growth4) Navigating the complexities of B2B sales5) Pipeline managementThis episode was co-hosted by:- Brand Strategist Jac...

    26 min

  5. AUG 27

    Unusual, Effective Marketing and Sales Tactics for B2B Companies

    The most seldom used tactics are often the most effective.You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC. But what about some lesser thought about tactics?And how can your company use them to increase revenue?In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness. Specifics this episode cover include:Simple event strategies that are low cost but high impa...

    25 min

  6. AUG 13

    So, you're getting ghosted after the demo?

    Ever wondered why your sales demos might not be hitting the mark?Ever wondered why your proposals seem to stall at the finish line?It can be frustrating, disheartening, and perplexing when you can’t figure out why on earth your prospects aren’t pulling the trigger. So what should you do about it?In this episode we tackle the intricate world of B2B sales with a blend of strategy and captivating storytelling.We explain why your prospects are ghosting, and what you can do about it.Specifics this...

    30 min

  7. JUL 30

    Is CAC A Waste Of Time For Mid-Sized Companies?

    Customer Acquisition Costs (CAC) are commonly spoken about in business circles, but is the metric useful?In this episode we speak about the pros and cons of using such a metric in your marketing and sales departments.We cover:- What factors can influence the accuracy of CAC measurements?- How Marketing Agencies game CAC- Whether a mid sized company should use CAC or something else- How Executive and Marketing teams form different perspectives around ROI- How to get a wife in 20 dates- The Doo...

    33 min

  8. JUL 16

    Should you hire a lead gen agency?

    Let’s talk about lead generation! Every startup has this issue, many companies have this issue. On this season of the podcast, we look at an issue a company is facing on each episode, in today's episode, it is for AI consulting startup Writrrr spearheaded by CEO Jordan. He has taken the initiative to investigate what is preventing his startup's growth. He has drawn the conclusion that his business is lacking leads. So how should he approach this? Should he hire a lead gen agency?We’...

    25 min
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About

The Push is the essential podcast for small and medium companies searching for their next stage of growth. Marketing, product, and sales is hard, easy, fun, awful, stressful, or euphoric, it just depends on what day you're asked.So, listen, laugh, and learn with expert co-hosts Jack Ferguson and Alex Urquhart as they deconstruct relatable challenges, and offer straightforward, easy-to-understand remedies - all whilst having a laugh! 

Information

  • Creator
    Jack Ferguson
  • Years Active
    2016 - 2024
  • Episodes
    70
  • Rating
    Explicit
  • Copyright
    © 2024 The Push
  • Show Website
    The Push

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