Outsourcing your marketing or doing it internally is one of the biggest struggles for most business owners. One can make a case for either side.
Cost vs expertise. Who will train the internal team? How do they keep up with trends? Is this their only focus or will they end up doing other tasks to fill their time?
All great questions and Mike Snyder, partner with RaptorUSA, a mid market consulting firm, is here to answer these and many other questions. As a past agency owner, he worked in situations where he ran the marketing or mentored internal teams.
Very tactical and full of real life examples to help the audience.
Great conversation. Don't forget to share
Connect with Mike: https://www.linkedin.com/in/mikesnyderraptorusa/
Mike Snyder is a partner with RaptorUSA, a high-end marketing consulting firm whose principals
have worked with hundreds of middle-market companies nationally. He previously co-founded
and was a managing partner of RSM Marketing, a firm providing an Outsourced Marketing
Department to companies across all industries nationwide.
Mike is a retired Marine Corps lieutenant colonel who
served as a public affairs officer in New York City, the Pentagon and NORAD where he led
media relations and information operations in the aftermath of 9/11.
Mike co-authored the book The Great Marketing Lie
About Glenn Pasch:
"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”
Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.
Thanks for making this a top 20 podcast in Personal Development space