Overcoming The Fear Of Going Live with Tiffany Lee Bymaster

This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial fear of going live.

KEY TAKEAWAYS COVERED IN THE PODCAST

• You have to work hard in order to succeed. Those that want to succeed will get past that initial moment of getting started and it will separate the starters from the finishers.
• Rather than focussing on negative what ifs, try focussing on the positive what ifs. Focus on all of the things that could go right.
• The feelings you get when you’re experiencing fear are the same symptoms you get when you’re feeling excited. You can choose how you interpret them.
• If you’re worried about what you look like when it comes to live video, you need to remember that it’s your voice that matters. We need that diversity in the online space.
• Live video is a vital component for brand building. You need to ensure you have a strategy and you’re not doing live video for the sake of doing live video.
• If someone else cannot easily describe what you do as a business, your brand is blurry.
• You can target your ads to previous video viewers, meaning you have a targeted audience you know are already interested in you. Facebook and Instagram also favour the ads of those that are doing live video.
• If you’re putting off starting, it’s important to remember that all you need is your phone and your voice to get started. No one expects your live video to be polished, they just want to be able to see and hear you.
• Introduce yourself at the start of each video and give your signature statement. Let people know what you do and why, as you cannot assume that people know who you are.
• Look at your camera lens and not yourself to show that you’re confident. Speak as though you are the leading expert in what you do. If you show up with that kind of confidence you are guaranteed to succeed.
• People are going to be following you for YOU. Live video is the best way to be authentic and show the real you.
• The beauty of live video is that you will get better over time.
• Have a primary and secondary social media platform and be as consistent as you can with your posting schedules. Try to go live once a week.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

The fear is never going to go away, but you take it out of the way and become a successful business owner because you stop making it about you.

HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Introducing Tiffany – 05:31
• Getting Through the Fear of Going Live - 15:40
• The Power of Live Video – 23:54
• Is Consistency Key? - 32:00
• Common Excuses for Not Going Live (and How to Get Around Them) - 36:05
• How to Get Started with Going Live – 42:00

LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE

Transcript below

Hi and welcome to this week's episode of the podcast. How are you this week? Okay, I've got a great episode for you today. It's an interview. I'm going to jump straight in talking about it. We're not going to waste any time. I know how valuable your time is and I want to get to the good stuff, and there is loads of good stuff on this one. Now this week I get the absolute pleasure of interviewing the very lovely Tiffany Lee Bymaster. Who is super generous with all the amazing information she's giving us, and cram packed full of ideas. We're talking all about doing live video, and she is like the live video queen. She's a huge fan of it. She's very passionate about how all businesses should do live video. Slap my wrist there Teresa