Media Roundtable PodcastOne

You could envisage a future where a run-of-network buy was voiced by the person who's hosting each individual show through the power of AI.”

- Giles Martin (EVP, Strategy & Insights, Oxford Road)

Chief Audio Officers, rejoice! The Media Roundtable is back, covering this week’s top audio stories and there’s a lot to digest.

Dan Granger (CEO & Founder, Oxford Road) hosts fellow Oxford Road luminaries James Ingrassia (EVP, Client Service), Kyle Jelinek (VP, Client Strategy), and Giles Martin (EVP, Strategy & Insights). The team is talking: Podscribe's International moves, Smart Moms, the VC Podcast Rush, Attack of the Clone (Voices), and so much more. Let’s dig in.

We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding is part of that.”
Nikhil Arora (Chief Growth Officer, Albert)

The Media Roundtable is back! This week we’re giving you all the best insights from our latest Chief Audio Officer event, the CAO Messaging Forum in NYC.

Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford Road) with special guests Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise) and Nikhil Arora (Chief Growth Officer, Albert). The team is talking: audio’s suitability elephant, getting the most from your host, Zero-to-One Sonic Branding, A/B Testing that actually works, and more. Let’s dig in.

“Media is not math. And anyone who's looking at media from a mathematical perspective is going to end up with the wrong answer and no competitive advantage. Media is human behavior.”

Chris Binns, (Chief Strategy Officer, Open X, WPP)

The Media Roundtable is back! This week we’re devoting the episode to one question that every Chief Audio Officer should ask themselves: “What’s the core purpose of Audio in an advertiser's ecosystem?”

Steven Abraham (President, Oxford Road) hosts fellow Oxford Road luminaries Miranda Romano (VP of Media Operations, Oxford Road) and Neal Lucey (EVP, Strategy & Product, Oxford Road) with special guests Chris Binns, (Chief Strategy Officer, Open X a WPP agency) and Andrea Stillacci (Founder & President, Herezie, Paris). This all-star audio team is talking: $200 headphones, the ultimate sidekick, the value of deep dives, and more. Let’s jump in.

You can say you're compliant, but if there's no auditing, you're judging your own homework.”

Neal Lucey (EVP, Strategy & Product, Oxford Road)

It’s a brand new episode of the Media Roundtable, and we’re tackling the biggest audio stories of the day: big podcast revenues, platforms too big to quit, and becoming a sports giant.

Back on the lead microphone, fresh from hosting Ad Infinitum, is Stew Redwine (VP Creative, Oxford Road). Stew’s joined by fellow Oxford Road experts James Ingrassia (EVP, Client Services, Oxford Road) and Neal Lucey (EVP, Strategy & Product, Oxford Road). Plus we have the world’s favorite Radio Futurologist, James Cridland (Podnews, Podcast Business Journal). We’re talking: Neil Young getting back together with Spotify, Spotify quiet-quitting the IAB, Audacy’s wide world of sports, and more. Let’s dig in.

“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except this.”

Joel Beckerman, Founder of Made Music


The world’s only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - "Branding with your Eyes Closed."


Host Stew Redwine (Oxford Road’s VP of Creative Services) welcomes a person whose name is so synonymous with sonic branding, he needs his own Sonic logo. Joel Beckerman is the author of Sonic Boom and the Founder of Made Music, an award-winning global sonic branding agency racking up wins with every brand from Tostitos to AT&T.


Join Stew and Joel as they cover all the major and minor notes of sonic identity and break down radio heavyweights like Whole Foods, Vicks, and Xfinity.

The Media Roundtable is back, and we’re tackling all the nuances of one of the thorniest, most misunderstood, and most rewarding parts of audio advertising: B2B.

This deep dive was inspired by the excellent recent report by Pierre Bouvard (Chief Insights Officer, Cumulus Media | Westwood One) on reaching B2B decision-makers through audio.

“You can't just say, ‘hey, let's give audio a shot–we're just going to throw a bunch of money at it and see what happens.’ You really need to hone in on what you expect will happen and what your benchmarks for success are going to be.”
- Rion Swartz (VP, Brand Marketing, Constant Contact)

Hosting again is Oxford Road founder and CEO Dan Granger, with Pierre Bouvard himself, and an all-star crew of deep thinkers with extensive B2B chops: James Ingrassia (EVP, Client Services, Oxford Road), Neal Lucey (EVP, Strategy & Product, Oxford Road), and Rion Swartz (VP, Brand Marketing, Constant Contact).

Together they’re talking all things B2B audio including balancing the long-term and short-term, why everyone should look beyond Business, why good things take time, and a whole lot more. Let’s dig in.