The Auto Repair Marketing Podcast

Aftermarket Radio Network
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The Auto Repair Marketing Podcast

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

  1. Never, Ever Let Your Domain Name Expire [E123]

    4 NGÀY TRƯỚC

    Never, Ever Let Your Domain Name Expire [E123]

    Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it! We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe. Grab your headphones, hit play, and let’s dive in! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Aftermarket Radio Network: https://aftermarketradionetwork.com/  How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    12 phút
  2. How To Rank Auto Repair Keywords In Large Cities [E122]

    16 THG 10

    How To Rank Auto Repair Keywords In Large Cities [E122]

    Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers. In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/  Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/  SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/  They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/  Moz: https://moz.com/  The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/  Semrush Link Building: https://www.semrush.com/blog/link-building/  Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    25 phút
  3. How To Make Your Brand Stand Out [E121]

    9 THG 10

    How To Make Your Brand Stand Out [E121]

    Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique. We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big difference in how customers see you. If you're ready to learn how to make your shop rise above the rest and attract more customers, this episode is for you. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Building a StoryBrand by Donald Miller : https://storybrand.com/building-a-storybrand-book/  McCart’s Auto Center - Ratchet and Wrench : https://www.ratchetandwrench.com/shop-life/article/11464229/shop-view-mccarts-auto-center  https://shopmarketingpros.com/how-to-make-your-brand-stand-out-from-your-competitors/  Show Notes with Timestamps Introduction to Brand Differentiation (00:00:10) Brian introduces the topic of brand differentiation for auto repair shops.Understanding Brand (00:02:26) Explains that a brand is more than just a logo; it embodies the overall customer experience.Customer Perception and Reviews (00:04:25) Discusses the importance of customer reviews in identifying what makes a shop unique.Identifying Strengths and Weaknesses (00:05:30) Encourages owners to focus on strengths while addressing weaknesses for better brand differentiation.Concept of a Four-Dimensional Shop (00:06:32) Introduces the idea of a four-dimensional shop, focusing on customer service, quality, timeliness, and price.Timeliness and Price Mindset Shift (00:08:29) Stresses the importance of communication and fair pricing in building a strong brand.RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops.Building Trust with Clients (00:11:26) Emphasizes the need to cultivate trust through social media and transparent communication.Core Values Integration (00:12:23) Explains how core values should be central to the brand and daily operations of the shop.Daily Recognition of Core Values (00:13:19) Describes the implementation of daily recognition for team members based on core values.Core Values and Brand Identity (00:15:19) Discusses how core values, like happiness, differentiate a brand and impact team morale.Outward Appearance of Shops (00:17:18) Emphasizes the importance of a clean and organized environment in shaping brand perception. Customer Perspective (00:19:28) Encourages shop owners to view their business from a customer's angle to identify areas for improvement. Impact of Shop Aesthetics (00:20:35)

    36 phút
  4. How To Work With A Marketing Partner [E120]

    2 THG 10

    How To Work With A Marketing Partner [E120]

    Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential. We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective. If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans  Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    21 phút
  5. In 2024 You Cannot Create Original Content [E119]

    25 THG 9

    In 2024 You Cannot Create Original Content [E119]

    Want to make your content stand out in 2024? In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape. You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience. Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    12 phút
  6. Doing Video Every Day For A Month [E118]

    18 THG 9

    Doing Video Every Day For A Month [E118]

    Want to create video content that boosts your shop’s visibility and drives more customers to your door? Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy. In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers. Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops https://www.facebook.com/brian.walker https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31 https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32 How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    16 phút
  7. Back-to-School Marketing: Strategies for Auto Repair Shops to Engage and Give Back [E117]

    11 THG 9

    Back-to-School Marketing: Strategies for Auto Repair Shops to Engage and Give Back [E117]

    Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events. Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action. Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒 Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Back to School Marketing Discussion in the FB group How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com

    56 phút
  8. Communicate Like a Pro: Tips and Mistakes with Craig O'Neill [E116]

    4 THG 9

    Communicate Like a Pro: Tips and Mistakes with Craig O'Neill [E116]

    Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert. In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention. We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills. Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) Speak Up! Effective Communication with Craig O’NeillComfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael EasterScarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael EasterRemarkable Results Toastmasters Club How To Get In Touch With The Guest Speak Up! Effective Communication with Craig O’NeillLinkedIn - https://www.linkedin.com/in/craigoneillaam/ Show Notes with Timestamps Introduction to the Episode (00:00:01) The host welcomes listeners to episode 116 and introduces guest Craig O'Neill.Discussion on Communication (00:01:36) Craig and Kim explore the importance of communication and daily conversations.Inspiration from Fitness Influencers (00:02:47) Fitness enthusiast Joey Swole and discusses gym etiquette.Walking and Inspiration (00:03:10) Craig shares insights on walking as a source of inspiration and connection with his wife.Toastmasters Experience (00:04:18) Craig reflects on his five-year journey in Toastmasters and its impact on communication skills.Learning to Listen (00:05:11) The speakers discuss the importance of listening and how Toastmasters fosters this...

    59 phút
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The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

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