31 episodes

Pass The Secret Sauce is a podcast that asks "how did they do it”? We are fascinated by the chaos of being an entrepreneur, these are the raw stories of setbacks and struggles that have led our anonymous guests to profound success. From homelessness and starvation to acclaim and success. It’s a space for people to be heard and understood. It’s also a place for zealous budding entrepreneurs to understand the struggle is part of the story. Will you Pass The Secret Sauce…?

Pass the Secret Sauce by Matt Shields Matt Shields

    • Business
    • 5.0, 9 Ratings

Pass The Secret Sauce is a podcast that asks "how did they do it”? We are fascinated by the chaos of being an entrepreneur, these are the raw stories of setbacks and struggles that have led our anonymous guests to profound success. From homelessness and starvation to acclaim and success. It’s a space for people to be heard and understood. It’s also a place for zealous budding entrepreneurs to understand the struggle is part of the story. Will you Pass The Secret Sauce…?

    Episode 30: Understanding the Language of Real Estate Investing with Brian Hastings

    Episode 30: Understanding the Language of Real Estate Investing with Brian Hastings

    Welcome back to Pass the Secret Sauce. In this episode we have Brian Hastings, founder of Capital REI, a real estate investment company located in Cincinnati Ohio. Brian is newish to real estate investing, however he skipped right past buying single family homes and has moved right into investing in multi-family homes. He has a number of properties right now that he owns and operates himself and has had a great deal of success in doing so.

    Brian tells the story of how and why he got started in investing in real estate. Listen to this episode for his interesting journey.

    In this episode we discuss:
    Realizations when graduating from college in the time of the 2008 financial crisis [3:51]
    Challenges in starting to invest in real estate and what helped him overcome them [6:42]
    Terms you need to understand in real estate investing [7:49]
    Future investment goals [10:01]
    Benefits from his real estate investments [11:35]
    Best ways to get in touch with Brian [13:12]

    Quotable Quotes
    -You want to make sure that you are building those relationships for the long term and not just having a one-sided approach. So learning the language, understanding the industry, putting yourself out there, attending REIA meetings. I think it’s all extremely helpful especially in trying to set yourself up for a position down the road.

    Links to sources and tools
    -Connect with Brian on LinkedIn or you can also send him an email at capitalrealestate111@gmail to talk about real estate deals
    LinkedIn: https://www.linkedin.com/in/brian-hastings1234

    Support our podcast

    Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.

    Tell a family member, friend, or colleague about the show.

    Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode.

    Subscribe to us on YouTube https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast

    • 15 min
    Episode 29: Importance of Building a Customer-Centric Business with John Vuong

    Episode 29: Importance of Building a Customer-Centric Business with John Vuong

    This episode’s guest is John Vuong. John is the owner and founder of Local SEO Search. He helps small and medium-sized businesses rank on Google and dominate their local market. John puts a strong emphasis on relationships and treats his client’s like family, wanting to not only help them rank but to help their business grow and succeed.

    In this episode we discuss:
    How his family sold their business for gold to leave Vietnam during the Vietnam war [3:33]
    Helping out his family financially when he was young and working through college [4:29]
    Career after graduating college that built a foundation for the type of business he’ll be going into [7:07]
    Challenges in starting an SEO company without a technical background [10:25]
    How technology changed the way people do business and adapting to these changes [12:01]
    People’s misconceptions about SEO [14:38]
    How long does it take to see results from SEO [17:07]
    Digital marketing tips [18:41]
    The best content to market your business [20:37]
    How to learn more about Local SEO Search [22:45]

    Quotable Quotes
    -They think “Being on that first page is going to make a huge difference in my business”. But in reality even if you rank well and you run a really poor company, that’s not gonna help you in any way. I would say do the opposite, take care of your customers, make sure you have a really solid foundation as a business. And then when you’re ready look at SEO to compliment what you have so that you can then fill that lead funnel of your ideal customers that you’ve distinguished over the years.

    -With SEO, it is a long term strategy. It’s not going to be fast, easy, you do one tweak on your site and expect immense results. It’s continuously updating and positioning yourself as the expert.

    Links to sources and tools
    Listen to John’s podcast - Local SEO Today- https://podcasts.apple.com/ca/podcast/local-seo-today/id1412773157

    Follow John Vuong and Local SEO Search on social media
    -Personal LinkedIn: https://www.linkedin.com/in/john-vuong-205b2917/
    -Company LinkedIn: https://www.linkedin.com/company/local-seo-search
    -Twitter: https://twitter.com/LocalSEO_Search
    -Company Facebook Page: https://www.facebook.com/localseosearch/

    Go to https://www.localseosearch.ca/ to request A FREE SEO analysis

    Support our podcast

    Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.

    Tell a family member, friend, or colleague about the show.

    Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode.

    Subscribe to us on YouTube https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast

    • 26 min
    Episode 28: Securing Your Company’s Critical Data from Cyber Attacks with Dr. Eric Cole

    Episode 28: Securing Your Company’s Critical Data from Cyber Attacks with Dr. Eric Cole

    In this episode I interview Dr. Eric Cole, who is the CEO and founder of Secure Anchor Consulting. Secure Anchor Consulting is a global leader in information security services for Fortune 500 companies, financial institutions, international organizations and the federal government.

    Eric started with the CIA as an intern and progressed to roles as a Program Manager and Technical Director with the Internet Program Team, which specializes in rapid development and exploitation of the latest internet technologies. The team designs, develops, tests, and deploys products in three to six month intervals. This experience has solidified his desire to use technology in support of the country, and to protect both public and private resources from cyber adversaries.

    In this episode we discuss:
    Helping out his dad at the garden center [4:05]
    Hustling when he was younger [5:01]
    An opportunity that he regretted accepting [6:30]
    Lessons from being a professional hacker for the CIA [8:16]
    Making cyberspace safe with his business Secure Anchor Consulting [10:02]
    Tips on explaining complex topics [12:22]
    How he applied Blue ocean strategy to his business [15:04]
    Plans on growing and expanding his business [17:57]
    Creating metric, systems and processes [20:02]
    Companies that are at risk for cyber attacks [23:10]
    The questions you need to ask to find out if you need to secure your website [24:51]
    How to find out how often you’re data gets attacked [27:20]
    What happens when you get hacked [29:02]
    Mac vs Windows, which is more secure? [30:43]
    How to know more about cyber security [33:31]

    Quotable Quotes
    If you’re not willing to live your dreams, somebody will pay you to build theirs.

    You can ask the same person 3 different ways. One way they're super excited and they’re gonna do an amazing job. The second way they’ll do the job but they’re going to be angry and mad. The third way is they’ll do a crappy job. And it’s all in how you ask them.

    If you want to be a good teacher, know your technology really well or be entertaining. But if you want to be an amazing teacher, do both.

    Smart people know the right answer and brilliant people ask the right questions. So, I would say ask questions. Some of the questions you want to ask are: what is our critical data? Where is that critical data located? What would be considered a really bad day if we got hacked? How many times do we get attacked a day?

    Links to sources and tools

    Follow Dr Eric Cole on social media:
    LinkedIn: https://www.linkedin.com/in/ericcole1/
    Facebook page: https://www.facebook.com/DrEricCole/
    Twitter: https://twitter.com/drericcole
    Instagram: https://www.instagram.com/drericcole/

    Go to https://www.secure-anchor.com/ to learn more about Secure Anchor Consulting and their services

    Support our podcast

    Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.

    Tell a family member, friend, or colleague about the show.

    Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode.

    Subscribe to us on YouTube https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast

    • 35 min
    Episode 27: Finding Creative Ways to Get Your Business in Front of People with Matt Tincher

    Episode 27: Finding Creative Ways to Get Your Business in Front of People with Matt Tincher

    Today’s guest is Matt Tincher. Matt is the owner of USL Cars shipping. Learn more about Matt and how he built his company in this episode.

    In this episode we discuss:
    Helping out his parents as a kid in their business and how that inspired him to be an entrepreneur [2:02]
    Types of businesses Matt’s parents had [3:28]
    Graduating from college in the middle of the 2008 financial crisis [5:44]
    Learning what not to do in his business from working for other companies [6:40]
    Why his produce transportation business failed [8:29]
    What made him start car shipping business [11:55]
    Their ideal clients [13:45]
    Challenges when starting USL Cars shipping [14:51]
    How they found contact details for prospects [16:08]
    Building a team and lessons learned from COVID19 [17:07]
    Importance of having a systems and processes in your business [18:22]
    How he found his business mentor [19:46]
    How to contact Matt and USL Cars shipping [21:44]

    Quotable Quotes
    If you don’t have the time, I highly recommend finding someone that does that you can put in your corner that can help you with it. Because the quicker you get it done, the quicker you’re going to be able to run.

    Keeping that ego in check has been huge. Because we don’t have all the answers. It’s OK to say “I don’t know”.

    Links to sources and tools

    Follow Matt and USL Cars on social media:
    Personal LinkedIn: https://www.linkedin.com/in/matt-tincher-80210761/
    Company LinkedIn: https://www.linkedin.com/company/usl-cars/
    Instagram: https://www.instagram.com/uslcarsshipping/
    Company Facebook Page: https://www.facebook.com/uslcars/

    Have questions about car shipping? Contact Matt through email: matt@uslfreight.com or go to uslfreight.com to get a quote.

    Support our podcast

    Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.

    Tell a family member, friend, or colleague about the show.

    Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode.

    Subscribe to us on YouTube https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast

    • 23 min
    Episode 26: Problem Solving in Architecture with Bill Baker

    Episode 26: Problem Solving in Architecture with Bill Baker

    In this episode, I interview Bill Baker. Bill Baker is an Architect and Principal at MSA Design – a national architecture, interiors, and graphic design firm headquartered in Downtown Cincinnati. One of his key professional passions is MSA Sport, the athletic design practice of the firm and a “Top Twenty” Sports Architecture firm in the United States.

    Bill has over two decades of experience on the design of indoor and outdoor athletic venues for colleges, cities, high schools, and professional teams. Bill led the MSA Sport team on the recently completed FC Cincinnati Mercy Health Training Center - hailed as the “premier soccer training complex in North America.” Bill is currently working on sports projects at several NCAA Division 1 institutions including The Ohio State University, Miami University, and the University of Cincinnati.

    Bill is a proud husband, father of 3, 10-year cancer survivor, and is passionate about the ability of architects to leave a legacy on the communities they serve.

    In this episode we discuss:
    How his interest in architecture started [4:16]
    Problem solving in architecture [9:22]
    Process in providing design solutions to clients [14:55]
    Aligning the team to client personalities [19:46]
    Favorite design projects [25:32]
    Goals for MSA design [33:52]
    How to get in touch with Bill and MSA design [36:18]
    Links to sources and tools
    Follow Bill and MSA design on social media:
    Facebook page: https://www.facebook.com/MSADesign2019/
    Personal Linkedin: https://www.linkedin.com/in/bakerbill/
    Company LinkedIn: https://www.linkedin.com/company/msa-design/
    Instagram: https://www.instagram.com/wswbaker/
    Twitter: https://twitter.com/cincybake?lang=en

    Go to https://www.msaarch.com/ to learn more about MSA design

    Support our podcast

    Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.

    Tell a family member, friend, or colleague about the show.

    Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode.

    Subscribe to us on YouTube https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast

    • 37 min
    Episode 25: Building Relationships When Investing in Real Estate with Eddie Fyall

    Episode 25: Building Relationships When Investing in Real Estate with Eddie Fyall

    This episode’s guest is Eddie Fyall. Eddie has been a real estate investor since July 1982 where he used the BRRRR strategy (back in the day, he called it "the cookie cutter method"). He has owned 48 properties (worth in excess of $3 million dollars) including four 4-family buildings. A native of Charleston, SC. Eddie has a Bachelor of Science in Mechanical Engineering from Tuskegee University (May 1977). He is a retired Major in the U.S. Air Force Reserves. He flew jets while on active duty for a year and has worked in Corporate America, as an engineer, for companies such as Procter & Gamble and Johnson & Johnson.

    In this episode we discuss:
    Being entrepreneurial when he was young [4:12]
    Eddie’s experience in working as a process engineer at Procter & Gamble [5:00]
    How he got started in real estate investing [8:09]
    How being a veteran helped him get started in real estate investing [12:55]
    Getting into the 0% tax bracket in 6 months [14:37]
    Single and multi-family investing [17:25]
    Learnings from investing in real estate [18:18]
    How to get in contact with Eddie [20:19]
    Eddie’s book [20:57]

    Links to sources and tools
    Want to talk about real estate investing? Contact Eddie Fyall through the following:
    Phone: (513) 295-9002
    Email: edfyall@gmail.com
    LinkedIn: https://www.linkedin.com/in/eddie-fyall-2b406991

    Support our podcast

    Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.

    Tell a family member, friend, or colleague about the show.

    Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode.

    Subscribe to us on YouTube https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast

    • 23 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Tbhawkes ,

Great Podcast!

Great work Matt! I enjoy that you bring people on from all over the country from many different backgrounds and industries!

CyMegnin ,

Thank You

Very informative, motivating and to the point.

DanielBcmh ,

Awesome podcast

Informative and deep. Topics change each with with the guest of that episode and it’s always incredibly informative. 10/10 would recommend.

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