109 episodes

Pass The Secret Sauce is a podcast that asks "how did they do it”? We are fascinated by the chaos of being an entrepreneur, these are the raw stories of setbacks and struggles that have led our anonymous guests to profound success. From homelessness and starvation to acclaim and success. It’s a space for people to be heard and understood. It’s also a place for zealous budding entrepreneurs to understand the struggle is part of the story. Will you Pass The Secret Sauce…?

Pass the Secret Sauce by Matt Shields Matt Shields

    • Business
    • 5.0 • 23 Ratings

Pass The Secret Sauce is a podcast that asks "how did they do it”? We are fascinated by the chaos of being an entrepreneur, these are the raw stories of setbacks and struggles that have led our anonymous guests to profound success. From homelessness and starvation to acclaim and success. It’s a space for people to be heard and understood. It’s also a place for zealous budding entrepreneurs to understand the struggle is part of the story. Will you Pass The Secret Sauce…?

    Episode 108: Speed Matters in Brand Development with Francisco Serrano

    Episode 108: Speed Matters in Brand Development with Francisco Serrano

    Today on Pass the Secret Sauce, we invited brand development leader, Francisco Serrano, who is currently Chief Speed Officer at 121, a graphic design and content studio powerhouse with offices in USA, EU and Mexico. Under his leadership 121 has created a disruptive branding model based on SPEED becoming the go-to day-to-day branding partner for many Fortune 500 companies. As a team believer and entrepreneur Francisco has built other companies evangelizing his passion for branding through collaboration with talent all over the world.

    In this episode we discuss:

    Introduction to the episode  [1:23]
    What was Francisco’s dinner table looked like   [3:01]
    When did he start his own company  [5:15]
    Francisco’s strategies to bring customers to his company  [7:05]
    What is 121 and types of projects they work on [8:05]
    Big companies buying a small business in the branding niche [12:55]
    How long they work on their projects  [15:20]
    Business should be obsessed to make the customer happy  [17:50]
    How Francisco integrate technology with their business  [18:30]
    Opening their 121 EU office in Amsterdam  [20:30]
    The most impossible task they achieved  [21:32]
    What is the creative process of 121 [22:43]
    Ideal companies for 121  [24:00]
    Ways to connect with 121 and Francisco [25:00]
    Quotable Quotes


    Focused on your customer. Be obsessed with making them happy. If you’re going towards the consumer, make sure you are providing what they are looking for.


    Links to sources and tools

    Connect with Francisco on LinkedIn
    Visit 121 to learn more of their services
    Check out other PTSS episodes

    Breaking Through Adversities with Laundromat Millionaire Dave Menz
    Developing a Personal Brand with Erik Cabral
    Increasing Brand Awareness through Strategic Marketing with Lori Sussle Bonanni
    Thanks for listening. Don’t forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.

    Support our podcast
    If you’re a fan of the show, there are three simple things you can do to support our work:

    Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.
    Tell a family member, friend, or colleague about the show.
    Subscribe to us on YouTube: https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast/...

    Episode 107: Breaking Through Adversities with Laundromat Millionaire Dave Menz

    Episode 107: Breaking Through Adversities with Laundromat Millionaire Dave Menz

    Welcome back to Pass the Secret Sauce, today’s episode we have Dave “Laundromat Millionaire” Menz. Dave is a laundromat industry veteran and the owner of the Queen City Laundry Chain of Laundromats in Cincinnati Ohio. Dave’s inspirational journey from poverty to becoming a millionaire has inspired many entrepreneurs to try and overcome their own obstacles while building wealth. He’s here to share some of the secrets to his success. Dave is the host of The Laundromat Millionaire Business Podcast and the author of the book "Laundromat Millionaire", to be released in late 2021.

    In this episode we discuss:

    Introduction to episode  [1:27]
    Dave’s humble stereotypical childhood  [2:50]
    How and when did the entrepreneurial bug hit him  [4:40]
    Worked at Corporate America for 12-13 years, got promoted five times  [9:00]
    How did he get in the laundry business  [10:15]
    Getting mentorship through podcasts and other resources  [13:55]
    Learnings he had when doing business  [18:10]
    Have a mentor/coach that will lead you to process is essential  [20:50]
    Getting the ‘Shiny Object’ syndrome as an entrepreneur  [23:12]
    What his adversities thought him and how he breakthrough  [24:28]
    How did Dave handle the process of financials in the laundry business  [27:58]
    Determining the right location for your laundry business  [31:20]
    Doing a national revenue partnership with other laundromat owners  [34:40]
    Dave’s suggestions in buying laundromat business [36:00]
    Laundromat Millionaire podcast and book  [42:38]
    Quotable Quote

    To have a coach/mentor to lead you through the process of any business or any industry, especially before you even close on it,  is an incredibly powerful thing. 
    Links to sources and tools

    Connect with Dave Menz on LinkedIn
    Get a FREE consultation of Dave about laundrymat industry
    Listen to other PTSS Episodes

    https://passthesecretsauce.com/
    Thanks for listening. Don’t forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.

    Support our podcast
    If you’re a fan of the show, there are three simple things you can do to support our work:

    Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe.
    Tell a family member, friend, or colleague about the show.
    Subscribe to us on YouTube: https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast
    This podcast is hosted by a href="https://wwww.zencast.fm"...

    Episode 106: Life Coaching, Business Scaling for Company Executives and Entrepreneurs with Daniel Marcos

    Episode 106: Life Coaching, Business Scaling for Company Executives and Entrepreneurs with Daniel Marcos

    Up next on Pass the Secret Sauce, we have Daniel Marcos who is a serial entrepreneur, business coach, and passionate learner. He is the co-founder and CEO of Growth Institute, the leading online executive education company for C-level executives at fast-growing firms, with a mission to help 1 million entrepreneurs scale their impact and reduce drama in their operations.

    Daniel is on a mission to give executives the support and methodologies that he wishes he had in his entrepreneurial journey: being a good leader, successfully scaling companies, and maintaining a high quality of life. In 2012, Daniel and Verne Harnish partnered on this mission and co-founded Growth Institute, a leading online executive education company for C-level executives at fast growing firms.

    What was once reserved for a small niche of wealthy companies is now available to all CEOs and their executive teams, effectively democratizing business education and shortening the gaps in professional development.

    In this episode we discuss:

    Introduction to episode  [2:30]
    Daniel’s childhood overview  [4:10]
    Where he got his entrepreneurial inspiration  [5:15]
    At age 12, Daniel built his first aquarium business with his cousins [7:30]
    His four other business when he was in college   [8:40]
    Working for the Mexican embassy in Hong Kong  [11:20]
    How Daniel built the first FinTech in Latin America  [14:37]
    Closing a deal with Infosel and started a company  [18:20]
    Working with JP Morgan in Latin America  [20:00]
    Getting his MBA; opening a mortgage bank in Austin Texas  [24:00]
    How he lost everything and down with huge debt  [25:45]
    His deep conversations with his parents and wife [27:55]
    Getting and rejecting an offer to be a Head of Google Mexico [28:35]
    Paying his debt through coaching in four years  [32:45] 
    Daniel getting many clients and started having success again [33:50]
    Venturing to online coaching, building a new company  [35:40]
    Top things an entrepreneur miss or fail consistently at [37:50]
    Coaching and helping a ‘mess up’ guy until he changed  [41:15]
    Their lifelong dream of helping company leaders  [43:15]
    Descriptions of what types of leaders he wants to help  [44:45]
    Links to sources and tools:

    Connect with Daniel on LinkedIn 
    Visit Growth Institute if you want to get a mentorship
    Free Download of The Impact X CEO Booklet and  unlock the potential of your leadership
    Listen to other PTSS Episodes:

    https://passthesecretsauce.com/
    Thanks for listening. Don’t forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.

    Support our podcast
    If you’re a fan of the show, there are three simple things you can do to support our work:

    Subscribe, rate and review: https://podcasts.apple.com/us...

    Episode 105: Attract Clients and Grow Your Business using Written Words with Aurora Winters

    Episode 105: Attract Clients and Grow Your Business using Written Words with Aurora Winters

    Today’s guest is Aurora Winter, MBA. She is a bestselling author, TV-producer, media coach, ghostwriter, and successful serial entrepreneur. Aurora uses her film-making expertise and neuroscience to help people communicate and get results, whether it’s raising 7 figures for a startup, negotiating for a raise, or enrolling a new client.

    If you have ever wanted to write a book, become an in-demand speaker, or communicate more effectively, you will definitely want to stay tuned.

    In this episode we discuss:

    Introduction to the episode  [2:29]
    Aurora’s interesting facts when she was a child  [4:03]
    Her first exposure in entrepreneurship  [6:30]
    Working in the film business, her own film and TV  production company  [7:52]
    Starting writing books, screenplays  [9:45]
    Useful tips on how to write a book  [10:50]
    Identifying if the screenplay is written well or not  [14:45]
    Recommended resources to start your writing journey  [16:40]
    Attracting ideal clients for your business using books  [18:45]
    Techniques on how to monetize your books  [21:10]
    Books are legacy assets and life assets [23:50]
    Ways on how to market your book [24:30]
    Importance of books in our life  [28:05]
    Best way to get in touch with Aurora [31:30]
    Quotable Quotes

    Before you face that empty blank intimidating page, consider well 'what am I doing here, and why am I doing it and what really matters.'
    Any kind of framework that is proven to work, is not constricting you. It is liberating you. 
    Your story matters, your life experiences matter, your business expertise matters and you may be the answer to somebody’s prayers.
    Listen to other PTSS Episodes

    How AIM Framework is Useful for People and Business with Michael Roderick
    Growing Online Presence to Attract Talents and Audience with Shana Cosgrove
    Sell More Books on Amazon: Research, Creation and Marketing with Dave Chesson
    Links to sources and tools

    Connect with Aurora on LinkedIn
    Read her books Turn Words into Wealth for Free
    Learn more about her book coaching and other services
    Thanks for listening. Don’t forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.

    Support our podcast
    If you’re a fan of the show, there are three simple things you can do to support our work:

    Subscribe, rate and review: https://podcasts.apple.com/u...

    Episode 104: How AIM Framework is Useful for People and Business with Michael Roderick

    Episode 104: How AIM Framework is Useful for People and Business with Michael Roderick

    Up next on Pass The Secret Sauce, we have Michael Roderick, CEO of Small Ponds Enterprises. He is a social catalyst who believes in the power of making meaningful connections for others. Michael has been a high school English Teacher, a Broadway Producer, and a Director of Business Development.

    Small Pond Enterprises seeks to support connectors, innovators, and entrepreneurs with a range of personalized educational services provided by expert consultants who develop an individualized process for creating quality work that is supported by a customized, viable business model.

    Additionally, by connecting entrepreneurs with resources, people, and advisers, we bring disparate communities together and help them to establish mutually beneficial relationships.

    In this episode we discuss:

    Introduction to the episode  [2:14]
    How did Michael get his entrepreneurial tendency  [4:35]
    Michael’s academic overview and his teaching job  [5:50]
    When did he start his first business  [9:00]
    What prompted him to start Smart Pond  [11:05]
    The AIM  (Accessibility, Influence, Memory) framework  [15:40]
    Results people get from Michael’s framework  [20:25]
    Pass the Secret Sauce podcast and Michael’s framework  [22:30]
    Patterns are the precursor to framework [29:07]
    Industries that suited Michael’s framework [30:55]
    Best ways to connect with Michael and learn more about his projects [31:55]
    The setting of Michael’s workshops  [34:30]
    Links to sources and tools

    Connect with Michael's LinkedIn and follow updates on his Twitter
    If you want to get consultation or coaching, visit Small Pond Enterprise
    Access to anyone in life and business podcast Michael Roderick
    Listen to other PTSS episodes:

    Extracting Your Ego and Awaken Your Full Potential with Mia Hewett
    Franchising a Profitable Property Management with Aaron Marshall
    Internal Culture, Core Values, Dream Teams and More with Robert Mason
    Thanks for listening. Don’t forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven’t already, please follow and leave a review for our podcast, we’ll really appreciate it. And as always, don’t forget to pass the secret sauce.

    Support our podcast
    If you’re a fan of the show, there are three simple things you can do to support our work:

    Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483...

    Episode 103: Internal Culture, Core Values, Dream Teams and More with Robert Mason

    Episode 103: Internal Culture, Core Values, Dream Teams and More with Robert Mason

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

Michael Roderick ,

Fantastic conversation!

Matt is a great host who takes the time to ask pointed and thoughtful questions of his guests which gives the audience plenty of actionable takeaways. You’ll want to reach for this “secret sauce” on a regular basis!

Mia Hewett ,

Matt Shields Is Not Afraid To Have the Conversations that Really Matter!

If you are looking for the raw stories of setbacks and struggles to learn how these entrepreneurs turned it into profound success… then look no further!

trentkocurek ,

Fun and insightful conversation

Matt was a great host! He really brings out the important aspects of the conversation and turns them into consumable actions. Great podcast!

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