Paying for Attention

Megethos
  • 5,0 (5)
  • MARKETING
Paying for Attention

A digital marketing podcast perfect for a quick listen on your commute, a jog on the treadmill, or as you take a break from checking your emails. Paying for Attention is focused on all things paid media and conversion rate optimization and is hosted by the team at Megethos, an industry leading PPC agency.

  1. Ep 27: Are Your Ads Getting Stale? The Truth Behind Your Ad Fatigue

    22/09/2022

    Ep 27: Are Your Ads Getting Stale? The Truth Behind Your Ad Fatigue

    Worried that your social or display ads may be getting stale? Unsure on what's causing your audience to not connect with your ads like they used too? From metrics to aesthetics and channel expansion to strategy, we cover it all with how to spot signs of ad fatigue and fix them.

    36min

  2. 15/09/2022

    Ep 26: How To Do Keyword Research Like a PPC Pro

    Dive deep into the foundation of your ad campaigns by learning new insights into keyword research strategies. Listen in as we provide tool recommendations and discuss items like longer tail keywords, conversion tracking, historical performance, campaign organization, proper negative keyword use and more. Tune in!

    22min
  3. Ep 25: Keep Selling! Don't Let These Common Merchant Center Mistakes Pause Your Ads

    08/09/2022

    Ep 25: Keep Selling! Don't Let These Common Merchant Center Mistakes Pause Your Ads

    Having trouble getting your products synced from your website to Google Ads? Listen in today as we talk about common merchant center issues and discuss the three types of issues with an account, what they are and how to fix them. We dive deep and technical on the issue so your account won't be suspended!

    18min
  4. Pro-Tips to Increase Shopping Ads Click-Through Rates

    14/07/2022

    Pro-Tips to Increase Shopping Ads Click-Through Rates

    You've been optimizing shopping ads for a while now, trying different structures, making bid adjustments, but now feel like you've done all you can. Is there more room to optimize? Megethos' e-commerce expert, Dillon Hake joins this episode of PFA with a resounding "YES!". There is plenty more to optimize in your shopping campaigns like adding negatives, updating product descriptions, seasonality bids, and more. Listen to Dillon's debut on the show and start getting a better CTR on your products!

    21min
  5. 5 Paid Media Updates to do After a Website Redesign

    30/06/2022

    5 Paid Media Updates to do After a Website Redesign

    We've all been through it. Your company (or client) updates its website and now your ads are disapproved because they didn't think any URLs would change. Or even worse, everything looks fine for a few weeks until the conversion rate sees a dip and now you're to blame for a decline in performance. If this sounds familiar or you are trying to be as prepared as possible for an upcoming redesign, then this episode is for you. The Paying For Attention team goes through the top updates and items to be prepped for a site redesign to make sure your paid campaigns don't suffer!

    17min
  6. Responsive Search Ads: Love Them, Hate Them, How to Deal With Them

    16/06/2022

    Responsive Search Ads: Love Them, Hate Them, How to Deal With Them

    Google's forcing another change by sunsetting expanded text ads in favor of responsive search ads. The Paying For Attention team covers the top tips on switching to RSA's and how to optimize them moving forward, despite the current limitations.

    18min
  7. Hyper Local Strategy for Multi-Location Healthcare Facilities

    01/06/2022

    Hyper Local Strategy for Multi-Location Healthcare Facilities

    You got two locations in the same zip code - how do you split the budget? How do you generate volume to both locations equally? The healthcare industry has been going through wild changes over the last two years, forcing marketing teams to adapt and evolve. Listen to the 21st Paying for Attention episode to hear how the experts are running hyper local campaigns for multi-location healthcare facilities.

    22min
  8. How to Actually Align Sales & Marketing Teams For Growth

    12/05/2022

    How to Actually Align Sales & Marketing Teams For Growth

    As a marketer, when was the last time your team met with the sales team to align strategies? If you are meeting with your sales team, are they sharing what they are seeing from leads? The good and the bad? It's crucial to have strategies and data shared between teams on a regular basis. Tune in to our 20th episode to find out how the Paying For Attention team aligns teams!

    16min
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Sobre

A digital marketing podcast perfect for a quick listen on your commute, a jog on the treadmill, or as you take a break from checking your emails. Paying for Attention is focused on all things paid media and conversion rate optimization and is hosted by the team at Megethos, an industry leading PPC agency.

Informações

  • Criado por
    Megethos
  • Anos de atividade
    2021 - 2022
  • Episódios
    27
  • Classificação
    Livre
  • Copyright
    © Megethos
  • Site do podcast
    Paying for Attention

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