Peak Season Planning with Caitlin Coghlan, Global Director of E-Commerce at The Cookware Company

With Peak Season upon us, let’s dive into the changes and challenges facing the 2022 holiday demand.

As consumers, we all have our own stories of running from store to store in search of the gift that will be remembered forever. Typically, with one of two endings: complete satisfaction when you finally set your eyes on it, or utter disappointment when the shelves you face are all empty.

This episode’s guest aims to be present for their customers in spite of the instability that comes with peak shopping seasons. Caitlin Coghlan is the Global Director of E-Commerce at The Cookware Company.

On today’s episode, Caitlin and Alex discuss how her learnings from Amazon help her map out executive strategies for marketing and analytics while avoiding shutdowns when demand is highest.

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Guest Bio

Caitlin has over 10 years of experience in retail operations with brands such as Party City, Liberty Media, and Toys “R” Us where she worked as a buyer, before she joined Amazon as a vendor manager, managing the P&L and determining the strategic direction of the toys category. In 2017, Caitlin became a key part of The Cookware Company.

The Cookware Company is a global cookware manufacturer with worldwide brand presence. Starting in Belgium in 2007 with their original brand, GreenPan, The Cookware Company was the first to introduce PTFE-free non-stick cookware into the market. Winning the Amazon Home Vendor of the year in 2019, The Cookware Company’s brands can be found in retail, grocery, mass market and specialty stores as well as on television shopping channels and retail websites in over 100 countries around the world.

Caitlin leverages her experience at Amazon each and every day in her work at The Cookware Company. She plays a large role in product development based on consumer metrics and engagement in order to hone in on new trends as they develop. Similarly, she consistently has an eye on her supply chain to ensure there's always product ready to be put on shelves.

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Guest Quote

“I want to make sure that we are never out of stock. There’s been a lot of empty shelves in retailers like Walmart. There are places we can fit in. With the growth, the worst thing that we could do to ourselves is not be present for the consumer.” - Caitlin Coghlan

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Time Stamps

*(1:17) Meet Caitlin

*(4:49) Transparency in the supply chain

*(7:26) Developing strategies specific to Amazon

*(13:20) Segment 2: Challenges

*(15:16) Refreshing metrics

*(17:38) Focuses for peak season

*(19:40) Segment 3: The Venting Couch

*(21:59) Segment 4: Back to the Future

*(24:16) What keeps you up at night?

*(27:16) Oprah’s List

*(29:03) Segment 5: Quick Hitters

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Links

Connect with Caitlin Coghlan on LinkedIn

Connect with Alex Kent on LinkedIn

Check out the Stord Website

Check out The Cookware Company Website