Hello Tech Pros - Motivation, Soft Skills & Business Advice Chad Bostick

Conrado Lamas is a journalist who's been working with startups and digital marketing for almost 5 years now. He explains how writers could and should transit to digital marketing, and how everything is learnable. Conrado works at Carts Guru, after successfully releasing Mailtrack and transforming it into a leader of its success.

The wall of fear that prevents technical people from trying to sell and how to overcome it.
How to craft the perfect sales pitch for your consultancy.
What to say to a prospect when you get them on the phone.
Where to find companies that want to hire you.
The steps you need to take to close the deal and sign the contract.

Why a lack of diversity limits creativity and problem solving.
What a Code of Conduct can help you achieve in your organization.
The impact your words and behaviors have on those around you, regardless of your intention.
How to approach and communicate with someone who is violating the code of conduct.
Technical terminology that needs to be refactored by everyone.
The root cause behind most software problems.

Why I've always felt "sales" and "salespeople" were sleazy scumbags.
The trait you need to have as a marketer to not come across as a sleazy scumbag.
How to connect with your potential customers on an emotional level to build raving fans.
How to speak the language of your audience using their own words to build trust.
Search engine tricks to find customers wanting to buy your product

The first thing Clarence teaches to young men and why it is critical to their development.
Why athletics is a great way to educate youth in many areas of life.
How the impact we make on 10-year-olds will change the future 25 years from now.
How Clarence balances the relationships between his family and his team.
Who's life you can change if you get involved today.
The differences between winning the big game and driving home with a loss.

Why users "stick" to some apps and quit using others.
The key to rewarding users in ways that surprise and delight.
How dopamine works in the human brain and reinforces behaviors (even bad behaviors).
The strategy to developing an app that is as addicting as Angry Birds.