95 episodes

Ready to stand out from the crowd?

Feel-good sales and marketing strategies are the way to do it.

Since 2008, Sales Coach + Trainer Justine Beauregard has helped hundreds of small businesses grow by as much as 2,300%!

On each episode of People Over Profit, she shares what she’s learning, strategies she’s using, and specific action steps you can put into practice immediately to create real results in your business.

Subscribe + tune in each week to create big wins with less effort, guaranteed.

People Over Profit Justine Beauregard

    • Business
    • 5.0 • 22 Ratings

Ready to stand out from the crowd?

Feel-good sales and marketing strategies are the way to do it.

Since 2008, Sales Coach + Trainer Justine Beauregard has helped hundreds of small businesses grow by as much as 2,300%!

On each episode of People Over Profit, she shares what she’s learning, strategies she’s using, and specific action steps you can put into practice immediately to create real results in your business.

Subscribe + tune in each week to create big wins with less effort, guaranteed.

    Why People Aren’t Buying What You’re Selling + How To Fix It (Pt. 1) | E94

    Why People Aren’t Buying What You’re Selling + How To Fix It (Pt. 1) | E94

    Why aren’t people buying (more of) your offers?

    There are actually a lot of reasons why people don’t buy things.

    The good news? There are many more reasons why they DO, and infinite solutions to the most common objections people have to buying things.

    I’ve put these into 4 core buckets: money, time, fear, and belief.

    Today on The People Over Profit Podcast, I’ll share:


    Specific money-based objections you likely hear when selling


    Specific time-based objections you likely hear when selling


    How to overcome each of these objections, step-by-step



    This is part one of a 2-part series, so be sure to tune into episode 95 for the remaining objections and how to overcome those, too!



    Don’t forget to hit “subscribe” so you never miss an episode.



    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!

    • 17 min
    How to Make Your Prices a Steal in 3 Simple Steps | E93

    How to Make Your Prices a Steal in 3 Simple Steps | E93

    How do you price an offer to fly off the shelves?

    Are there secrets to pricing that make it easier than testing lots of formulas?

    My answers are YES, and I’m going to show you how!

    Pricing can be a low-stress activity (and a quick one too!) with some basic best practices in mind.

    Today on The People Over Profit Podcast, I’ll share:


    What makes any price an instant no-brainer for people


    The 3 questions you must ask before pricing any offer


    The ONE thing you cannot allow to happen with prices



    If you want to make sure you’ve priced your offers to sell or are in the midst of pricing a new offer, you do not want to miss this episode!



    Don’t forget to hit “subscribe” so you never miss an episode.



    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!

    • 13 min
    The Bare Minimum You Need to Generate $100,000+ Per Year | E92

    The Bare Minimum You Need to Generate $100,000+ Per Year | E92

    You don’t need much to make a lot of money.

    If you search for what you absolutely need, however, you will find a lot. Then, you’ll waste hours sifting through it all to come to your own conclusions.

    I’d like to help you skip right to the good stuff, instead!

    Today on The People Over Profit Podcast, I’ll share:


    The only 3 things you need to generate $100,000+ per year


    A list of all the things you don’t need (but thought you did)


    The simplest way to add in “extras” for even faster results



    This episode is a great checkpoint for established businesses and a killer checklist (and time saver) for newer ones – don’t miss it!



    Don’t forget to hit “subscribe” so you never miss an episode.



    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!

    • 19 min
    4 Steps You Can Take to Close More Sales by Listening Well | E91

    4 Steps You Can Take to Close More Sales by Listening Well | E91

    What do people who close 80%+ of sales calls do differently?

    We apply active listening to every sales conversation! This skill is essential to building (and maintaining) a successful business, yet so many have still not learned or applied it consistently!

    So, how can you get great at listening and close more sales calls in the process?

    In this episode, I sit down with the amazing Deb Porter to teach you how to become a good active listener. Deb has been teaching active listening for 25+ years and helps people discover the power of listening for better communication and deeper connection in their personal and professional lives.

    Her mission is to help more people feel truly heard in this world, and it’s your turn!

    Today on The People Over Profit Podcast, Deb teaches us:


    Her 4-step CORE framework for active listening


    Specific examples you can use to model good listening skills


    What to do when you struggle to really hear or relate to someone



    If you’ve been looking for a natural way to close more sales (and build your skills in the process!), this is the episode for you!





    More about Deb:

    Deb Porter believes that “soft skills” should be recoined to “essential skills”.

    An expert in Active Listening for over 25 years, she is the founder of HOLD Hearing Out Life Drama. Her mission is to educate others in Active Listening as well as be an outlet when someone needs to be heard. She has seen the impact that strong listening skills can have in both businesses and personal life.

    As an uplifter, her purpose on this earth is to help others. She always wants to make people feel better than they did before any interaction they have with her and achieves this through listening.





    Want to practice your active listening skills by enrolling in her free mini course?

    Register for free at hearingoutlifedrama.com/FreightTrainBrain







    Don’t forget to hit “subscribe” so you never miss an episode.







    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!

    • 35 min
    Ways to Enjoy Selling + Be More A Effective Salesperson | E90

    Ways to Enjoy Selling + Be More A Effective Salesperson | E90

    How can you have more fun and sell more things, starting today?

    Recently, I sat down with Crista Grasso, a brilliant operations guru, to unpack the do's and don'ts of sales conversations. We dig deep into what makes some sales messaging convert more than others and explore how curiosity can be a powerful tool when selling.

    We even share some simple ways you can build more confidence and adaptability when selling.

    Today on The People Over Profit Podcast, you’ll learn:


    What authentic selling is and some techniques to try


    Why specificity in your pitch can make or break a sale


    How to adjust your message for more clarity + impact



    If you’ve ever wanted to be a fly on the wall to a million-dollar conversation about selling, this is your chance!



    Don’t forget to hit “subscribe” so you never miss an episode.



    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!

    • 39 min
    How to Form Strategic Partnerships That Boost Your Sales | E89

    How to Form Strategic Partnerships That Boost Your Sales | E89

    Good partnerships are a game-changer for growing businesses.

    A good partner program can grow your sales exponentially while teaching you skills and frameworks you can apply to other areas of the business.

    There are a few core principles that every partner program needs to succeed and a couple of added considerations that can make all the difference, too.

    Today on The People Over Profit Podcast, I’ll share:


    7 keys to creating winning partnerships that last


    How to qualify good partners + disqualify bad ones


    Ways to make your partnerships flexible to your needs



    Whether you are using partnerships now or simply want some creative ways to boost your sales, this episode is for you!



    Don’t forget to hit “subscribe” so you never miss an episode.



    Love this episode? Give us a 5-star rating + review on Apple Podcasts.

    Then, connect with me on Instagram @JustineBeauregardCoach and snag my latest freebies at justinebeauregard.com/link!

    • 16 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

nd_creative ,

Wonderfully Refreshing!

This podcast is such a wonderful break from the usual sales-y podcasts. Justine turns sales into something meaningful and fun! She has a unique way of showing how to connect with people and bring a human approach to sales. I always feel hyped to go do all the things after each episode. Give it a listen, you won’t be disappointed!

Meg O'Neill ,

The best!

I love Justine and her philosophy! Her podcast is filled with golden nuggets of inspo and technique!

Sequethin ,

Business at its best!

Thank you for this podcast! It’s so in line with my own business practices and and philosophy. Thank you so much for sharing your gift with the world. <3

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