100 episodes

Let’s be honest, creating, building, and growing a salon business and brand is not for the faint of heart. It takes passion, purpose, courage, and an insane commitment to make it through the highs and lows, the failures and successes. As a Chief Awesomeness Empowerer and Context Creator at Passion Squared, Nina L. Kovner experiences these stories every single day. Now it’s time for you to hear the good, the bad, and the ugly behind what it takes, how to persevere, the lessons learned, the wisdom gained, and how to discover more clarity, courage, and confidence in your own salon business. To learn more about Nina and Passion Squared, visit passionsquared.net

PEOPLE PASSION PURPOSE podcast with host Nina L. Kovner Nina L. Kovner

    • Business
    • 4.9 • 68 Ratings

Let’s be honest, creating, building, and growing a salon business and brand is not for the faint of heart. It takes passion, purpose, courage, and an insane commitment to make it through the highs and lows, the failures and successes. As a Chief Awesomeness Empowerer and Context Creator at Passion Squared, Nina L. Kovner experiences these stories every single day. Now it’s time for you to hear the good, the bad, and the ugly behind what it takes, how to persevere, the lessons learned, the wisdom gained, and how to discover more clarity, courage, and confidence in your own salon business. To learn more about Nina and Passion Squared, visit passionsquared.net

    Elevated Salon Prices Require Elevated Salon Experiences

    Elevated Salon Prices Require Elevated Salon Experiences

    In this episode Nina dives deeper into a recent Reel they shared on the connection between your salon brand, your salon experiences, and your salon prices. When your prices are aligned with the experience you deliver, and you’re attracting salon clients who see value in the experience for the price, you are good. When your salon prices are out of alignment with the experience you deliver, that's where you may struggle. We also talk about the importance of context when absorbing content on the socials about your salon pricing. The Reel mentioned in this episode can be found here. You can learn more about the Creating Your Awesome Brand course here, find us on the socials here and here, and on the web here. Thank you so much for listening! 

    • 15 min
    Salon Owner Insights: Kristen Peckich of La Pomponnee Salon

    Salon Owner Insights: Kristen Peckich of La Pomponnee Salon

    In this episode, Nina sits down with Kristen Peckich, the owner of La Pomponnee Salon in Pittsburgh, Pennsylvania. We discuss Kristen's 32 years as the owner and leader of an employment-based salon, her unusually low turnover of team members and clients, her salon leadership philosophy, lessons learned, and transitioning from working behind the chair into a full time leadership position. We also talk about Kristen’s most impactful marketing strategies focusing on client care and how Kristen practices self-care while serving others. Thank you Kristen for being an inspiration to our industry and for being our guest on the pod. You can find La Pomponnee on the socials @lapomponnee Thank you for listening! 

    • 28 min
    Online Discourse and Its Impact on Your Salon Brand and The Salon Industry

    Online Discourse and Its Impact on Your Salon Brand and The Salon Industry

    In this episode, Nina revisits a conversation around our collective loss of perspective as an industry thanks to the algorithms on social media feeding into our fears and insecurities by amplifying the most enraging pieces of content. Remember, your content is your marketing, and what you choose to engage with online has a direct impact on your salon business and brand. And when you choose to engage, you are feeding these ridiculous narratives about our industry and causing harm to your nervous system, mental wellness, and salon business. Nina also shares a few tools to help you stay focused on what matters, and less on what doesn’t. You can find us on the web here, and on the socials here and here. You can listen to the 2024 The Year of Perspective for The Salon Industry here and the Instagram post mentioned here. You are so loved. Thank you so much for listening! 

    • 20 min
    Non-Competes, Building Trust and Your Salon Brand

    Non-Competes, Building Trust and Your Salon Brand

    In this episode, Nina talks about the recent ban on non-compete agreements in the US and why that’s awesome news for the salon industry in creating a positive and supportive environment for your salon team members, focusing on building trust through clear communication, expectations, and shared vision. Nina also talks about how this new ruling is directly connected to your salon brand story which is the foundation for your Salon Team Handbook, which is about building trust, clarifying your salon brand values, and helping create a healthy salon culture. You can learn more about Creating Your Awesome Brand, A Complete Course for Beauty Professionals here, and find Passion Squared on the socials here and here. Please share this episode with folks you feel would gain value from the message. Thank you so much for listening! 

    • 17 min
    Generational Discourse: A Tale As Old As Time

    Generational Discourse: A Tale As Old As Time

    In this episode, Nina share insights on generational discourse drawing from their own experiences as a young hairdresser and marketer, the importance of listening to different generations and their perspectives, and how it applies to both your salon business and life and shares some tips from a blog they wrote in 2013 on how to be a more empathetic leader to future generations. Nina also shares why the word awesome has always been a big part of their vocabulary. You can find Passion Squared on the web here, and on the socials here and here. Thank you so much for listening! You are awesome! 

    • 20 min
    The Trouble with Comparing Your Salon Brand To The One Down The Street

    The Trouble with Comparing Your Salon Brand To The One Down The Street

    In this episode Nina dives into the trouble with comparing your salon brand to the one down the street, revisiting a Passion Squared blog post from 2014 on the importance of having clarity around your own salon brand story, marketing strategy which includes your salon pricing, your business objectives, desired outcomes, overhead, and all the things. This episode also includes a little reminder about your rhythm, knowing that some days you’ll be in your flow, some days you’ll be on fire, and some days, like for Nina today, you will be in your slow era. All the days and eras matter. And so do you. You can find us on the socials here and here, on the web here, the Creating Your Awesome Brand, a complete course for beauty professionals here, and The Pricing Playbook Class mentioned in this episode here. Thank you for listening. 

    • 13 min

Customer Reviews

4.9 out of 5
68 Ratings

68 Ratings

Szizzers ,

My boost for the day!

I so look forward to these podcasts! Just the right amount of time and always give me the info I need in a very relatable way. Easy to digest implement. Nina has a conversational style that feels like having a chat with that good friend that is gonna tell you how it is not just what you want to hear.

carleyworkouts ,

Always learning something new!

A mentor and just a wonderful person helping people in this world, I always learn something new from Nina. I love starting my week with this podcast!

Shelby Sparrow ,

Wisdom2

Having Nina’s wisdom and understanding in my ears is one of the best ways to begin my day. I appreciate her years of experience in business, and humor and patience in sharing it all with us. Do yourself a favor and give Nina a listen, a follow, and maybe even some coaching sessions! You’ll be happy you did.

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