Performance vs. Perception: The Budget Disconnect in Affiliate Marketing

In this episode of the Affiliate Marketing Podcast, Lee-Ann and Jim Nichols delve into the critical topic of affiliate marketing budgets. They explore the reasons behind the underfunding of affiliate marketing compared to other digital channels, the industry's reputation challenges, and the importance of storytelling in conveying the value of affiliate marketing.

The conversation highlights the evolving landscape of affiliate marketing and the necessity for affiliate managers to position themselves as service providers within their organizations.They conclude with actionable strategies for marketers to secure budgets and enhance their affiliate marketing efforts.

Key segments of this podcast and where you can tune in to go direct:
[03:48] The Current State of Affiliate Marketing
[17:30] Integrating Affiliate Programs with Brand Strategy
[26:43] Key Strategies for Securing Budget

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