The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse
  • 4.6 (9)
  • MARKETING
  • UPDATED WEEKLY
The Affiliate Marketing Podcast

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/

  1. 5 DAYS AGO

    State of the Nation Report: Growth Trends in Affiliate Marketing Uncovered

    On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing.They discuss the growth of the affiliate marketing industry, the role of influencers, the importance of training and education, and future trends in the sector. The conversation highlights the significant financial impact of affiliate marketing in the UK and the need for brands to adapt to a rapidly changing landscape.Key ...

    30 min

  2. OCT 24

    Affiliate Manager’s Dilemma: Tackling Lead Gen Growth Challenges

    In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The conversation covers the different types of leads, the importance of qualifying lead generators, and the necessity of transparency in affiliate marke...

    32 min

  3. OCT 17

    Cracking Affiliates & Tracking for Web3.0

    In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space, the development of Fuul, an affiliate marketing protocol that leverages blockchain for real-time payments and fraud prevention. They explore the benefits of integrating crypto payments, the importance of transparency, and the future of affiliate marketing as it evolves with bl...

    34 min

  4. OCT 10

    Will the Affiliate Marketing GiG Economy Survive?

    In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation.They explore the challenges posed by these recent guidance releases and the importance of education and awareness among affiliates and program managers who might be working in the US market. There is now a direct ...

    32 min

  5. OCT 3

    5 Years From Now... Crypto Product Expert Insights

    In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role of tokens in these communities, and the benefits of transparency and immediate payments in the crypto space. Roman predicts that in the next five years, all new casinos will be crypto casinos, and he encourages listeners to join crypto communities and explore the possibilitie...

    31 min

  6. SEP 26

    Brand and Community Marketing: Everything You Need to Know Before You Invest

    In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insigh...

    29 min

  7. SEP 19

    Why Community + Branding = Affiliate Program Success

    In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto space, and the future of affiliate marketing in the crypto industry.Talking points include:Building a community and maintaining open communication wi...

    27 min

  8. SEP 12

    SEO Market: Why iGaming Wasn’t Overly Impacted by Google’s EEAT

    Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss:Hot topics in SEOLeaked Google documentsThe importance of site authorityThe impact of Exact Match Domains (EMDs) The use of repurposed or expired domains…and much more!Key segments of this podcast and where you can tune in to go direct: [04:13...

    27 min
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Trailers

4.6
out of 5
9 Ratings

About

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/

Information

  • Creator
    Lee-Ann Johnstone - Founder of Affiverse
  • Years Active
    2019 - 2024
  • Episodes
    211
  • Rating
    Explicit
  • Copyright
    © 2024 AffliateInsider Limited - T/A Affiverse Media
  • Show Website
    The Affiliate Marketing Podcast

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