The Affiliate Marketing Podcast Lee-Ann Johnstone - Founder of Affiverse

We have a very special episode of the Affiliate Marketing Podcast for you this week. Last month, Lee-Ann sat down with Cellxpert Founder, Assaf Dor, to discuss the impact that third-party cookie deprecation will have on the affiliate marketing industry. It was one of our biggest webinars yet and we received so much positive feedback that we have decided to share it right here on the podcast. Let’s discover more about what cookie deprecation is, how it has come about, and the measures you should take right now to be ready…

Listen to find out more about:
Predictions for how and when Google Chrome will roll out cookie deprecation in 2024.Clarity on who all the different players are that need to be engaged.What will change and the tactical tips you need to remain proactive to these changes. Key segments of this podcast and where you can tune in to go direct:
[5:50] A look at the browser market share and their approach to cookie deprecation, to date.[8:38] Why it’s important to engage in conversations on program tracking NOW![11:00] How Cellxpert are currently advising clients – an insight into the conversations that are happening.Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

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On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK, a strategic marketing agency, but he’s also the author of Digital Marketing Strategy. This is a book that grabbed Lee-Ann’s attention and one that she thoroughly enjoyed reading. Let’s join them as they discuss some of the hottest industry topics…

Listen to find out more about:
What does the desire for growth actually mean?How to avoid burnout by placing strategy at the epicentre of your Affiliate Program.Why Affiliate is the place to be and the channel to focus on over the next few years.Key segments of this podcast and where you can tune in to go direct:
[11:22]: Don’t get pushed into a panic – develop a strategy.[13:30]: The mistake of “looking for the fun” – don’t forget the data.[16:30]: The hot topic of AI – room for improvement? Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Co-Founder and Director of BrandSwap, Ryan Kliszat. Building successful B2B partnerships is a hot topic right now and Ryan offers insight on how BrandSwap will make these partnership journeys easier…

Listen for more discussion topics:
Affiliate Managers – discover the easiest way to explore partnerships as part of your performance ecosystem.Ecommerce integrations that will make your job easier.The excitement of this emerging category and advice on when is the right time for businesses to join.Key segments of this podcast and where you can tune in to go direct:
[8:00]: The two sides of: Host or Advertiser[12:00]: Some of the ways that current advertisers are achieving success metrics [19:30]: Does it matter what technical platforms clients are working on to get the brand partnerships going?Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

This week on the Affiliate Marketing Podcast, Lee-Ann continues the conversation with Declan Dunn on the topic of AI and Affiliate Connections and How to Remain Authentic in Your Outreach. Let’s join them both for Part Two and discover more about the future of affiliate marketing and how AI can be used by affiliate managers to accelerate performance…
If you missed Part One, you can catch up here.
Listen to find out more about:
• How to have faith in yourself – when your self-belief is high, so too are your achievements
• Allowing AI to challenge your thinking and to save you time
• How to navigate corporate structures
Key segments of this podcast and where you can tune in to go direct:
• [03:50]: How to spot a good affiliate manager
• [07:00]: There is no single decision-maker anymore 
• [21:23]: Optimism surrounding AI and what the future holds
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

This week, Lee-Ann welcomes industry OG, Declan Dunn, to the Affiliate Marketing Podcast. Declan is a growth developer and the founder of the AI Optimist Podcast. There was so much to cover in this episode that we have decided to make it a two-parter! Let’s begin with Part One – join us same time, same place next week, to tune in to Part Two.
Listen to find out more about:
• Affiliate Gold and the importance of failing in order to succeed
• Epistemic Curiosity
• Pet peeves from affiliate managers that still resonate - this industry is about relationships!
Key segments of this podcast and where you can tune in to go direct:
• [11:55]: Learning from a new generation
• [14:24]: The importance of a good subject line
• [21:23]: Time to go back to basics?
Don’t Forget! Tune in next Thursday to listen to the second part of this conversation with Declan. In the meantime, you can subscribe to Declan’s channel The AI Optimist here
Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

This week, on the Affiliate Marketing Podcast, Lee-Ann is joined by Naomi Barton. Naomi is Portfolio Director for Clarion Gaming, which is the company that runs iGB Affiliate Events around the world. Naomi and Lee-Ann discuss the important topic of women in leadership roles and how Imposter Syndrome can be handled for those working in the affiliate marketing industry – both women and men…

Listen for more discussion topics:
You already have a seat at the table – there is nothing to prove to anybodyLessons learned from failure The importance of mentorshipKey segments of this podcast and where you can tune in to go direct:
[09:00] People before profit: A good mantra for any affiliate manager[16:28] Imposter syndrome – advice for men and women [23:30] The importance of peer networking  in this industry\Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.”
If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!