Don't Say Content

Devin Bramhall & Margaret Kelsey
  • 5.0(34개의 평가)
  • 마케팅
  • 매주 업데이트
Don't Say Content

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your Genius An award-winning B2B podcast production company: https://www.shareyourgenius.com/

  1. 5일 전

    Personal Branding: You’re (Still) Overthinking It

    What does personal branding actually do for individuals today—especially in a world where trust in institutions and executives is fading? Personal branding is your reputation. As tech evolves and channels shift, your reputation is your leverage. Yes, even in B2B. Actually, especially in B2B. Like it or not, you already have a personal brand—even if you’re not actively building it on social. And no, you don’t need to be an “influencer” for this to matter. Resources:Subscribe to our newsletter: https://www.dontsaycontent.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    41분

  2. 2월 25일

    Fame vs Influence: Which is better?

    Fame is a rat race both to reach and then maintain. It’s not for everyone. But these days, folks who want to support themselves as content creators or “influencers” kinda have play the fame game. Only instead of hiring a PR team to stay in the zeitgeist, they have to become constant content machines and algorithm strategists to earn the popularity badge of engagement and make money. But what if you want to be seen and known and involved without living your whole life “on stage”? Influence - the real kind - is a middle ground, and it’s how Don’t Say Content became popular and sustainable and fun for us. It’s an asset of value to our listeners, to sponsors, and to us as a creative outlet. Having an influential podcast means we can be consistent, not constant. And that feels pretty good. In this episode, we’re breaking down why chasing constant visibility isn’t the only way to build a brand and how you can achieve still influence without having to be everywhere all the time constantly forever. Because let’s be real—sometimes the most powerful move is knowing when to say “best of luck on your future endeavors.” Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    36분

  3. 2월 18일

    Do Websites Even Matter Anymore?

    Are websites still pulling their weight in B2B marketing, or are we all just clinging to the past? In this episode, we’re throwing a little shade at outdated digital strategies and breaking down the chaos marketers face today—think shifting customer behaviors, the AI takeover, and the sneaky lies your web metrics might be telling you. We’ll get into what’s actually working (spoiler: word-of-mouth is still the GOAT) and what’s long overdue for a refresh. Plus, we’re answering listener questions and serving up no-BS takes on where to focus your energy. If you’ve ever wondered whether your website is a hero or a money pit, this convo will make you look at your digital playbook in a whole new way. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    38분

  4. 2월 11일

    The Dumbest Things We Hear at Work

    All marketers have heard absurd statements from bosses and co-workers. In this episode, we’re sharing stories from marketers about the hilarious and downright baffling requests, feedback and mandates they’ve gotten from on high: bosses and others in the C-suite, clients, know-it-all VCs and the beloved tech teams who think they can do marketing better.  From unrealistic expectations to bizarre feedback (like, “make it more magical”), we take a look at the moments that will make you lift a brow. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/  Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    42분

  5. 2월 4일

    Peak Content? Or Just a Valley of Noise?

    Are we really at peak content?  An IG story is an IG story. A TikTok is…well, a TikTok. Calling everything content isn’t exactly strategic. It’s time to move away from lumping everything into one pile and treat our creations with more intention.  When you stop thinking about just creating “content” and start thinking about the message, medium and outcome, you realize there’s still room to create something unique that your customers and community have never seen before - and find valuable. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/  Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ Ideas Are Scary commercial: https://youtu.be/LG2oaGh0jmk?si=3YgVH4ln0OAMy0E7

    37분

  6. 1월 30일 · 보너스

    BONUS: 1,000 Routes with Nick Bennett

    Has your latest challenge reshaped your definition of success? If yes, you’ve likely unlocked a deeper level of growth. If not, it might be time to consider a new perspective.In a society fixated on constant achievement and proving our worth, what if the toughest moments—like surviving cancer twice—are the ones that teach us to embrace imperfection, laugh more freely, and trust the process? In this bonus episode from the podcast 1,000 Routes with host Nick Bennett, Devin opens up about making bold career pivots and how her battle with cancer transformed her outlook on work and life. She also shares lessons on building a career that aligns with personal values, advocating for yourself in challenging times, and staying motivated through life’s toughest seasons. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/ Subscribe to the 1,000 Routes Newsletter: https://1000routes.com/Full Stack Solopreneur Roadmap https://fullstacksoloroadmap.com/

    41분

  7. 1월 28일

    You Sure Know How To Work That High-Quality Content

    Did your content marketing achieve its intended outcomes? If YES, then it’s quality. If NO, then it’s not quality.  B2B marketers are obsessed with “quality” content. Some are obsessed with The Style Guide and are incensed by a missing comma (especially if it’s Oxford). Many are obsessed because they are stuck in an unofficial yet ongoing companywide debate about what makes High Quality Content and can’t get anything out the door.  Ultimately, defining quality content marketing should be as simple as: did it work? In this episode, we’re exploring the messy truths about quality, style, and why perfection isn’t always the goal. Because let’s face it—success is about being effective, unique, and embracing the beautiful chaos. Not perfection. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    39분

  8. 1월 21일

    Content Marketing Needs to Chill

    Ever feel like content marketing comes with way too much drama? Same, bestie. In this episode, we’re taking a closer look at those so-called “emergencies”—typos, broken links, chaotic launches—and letting you in on a secret. It’s never life or death. We’re going to share relatable stories of missteps, embarrassing moments, and the occasional PR hiccup. Because let’s be real—most “emergencies” are just overreactions to everyday challenges. Content marketing has its chaotic moments, but most of what we call crises are just opportunities to regroup, rethink, and laugh about it later. Resources: Subscribe to our newsletter: https://www.dontsaycontent.com Created in partnership with Share Your Genius: https://www.shareyourgenius.com

    42분
모두 보기(81개)

5
최고 5점
34개의 평가

소개

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your Genius An award-winning B2B podcast production company: https://www.shareyourgenius.com/

정보

  • 제작진
    Devin Bramhall & Margaret Kelsey
  • 방송 연도
    2023년 - 2025년
  • 에피소드
    81
  • 등급
    무삭제판
  • 저작권
    © 2025 Devin Bramhall & Margaret Kelsey
  • 웹사이트 보기
    Don't Say Content

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