39 min

Personalizing Experiences and Building Communities with Nick James of Blue Buffalo Up Next In Commerce

    • Entrepreneurship

People love their pets. That’s a universal truth that Nick James uses as his north star while working as the Senior Director of Consumer Experience at Blue Buffalo. That’s where the universality ends, though. Pet parents, just like consumers in all industries, are individuals with specific needs, and brands have to create experiences and implement technology to make every customer journey as personal as possible. Here, Nick explains what that personalization looks like at Blue Buffalo.

People love their pets. That’s a universal truth that Nick James uses as his north star while working as the Senior Director of Consumer Experience at Blue Buffalo. That’s where the universality ends, though. Pet parents, just like consumers in all industries, are individuals with specific needs, and brands have to create experiences and implement technology to make every customer journey as personal as possible. Here, Nick explains what that personalization looks like at Blue Buffalo.

39 min

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