Pharma Marketing Playbook: Data, GenAI, and Beyond Podcast

NOV 9

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin. She emphasizes the importance of planning, digital transformation, and collaborative leadership in the pharmaceutical industry. They also discuss the evolving role of AI and data analytics in pharma marketing and the significance of patient-centric strategies. Ideal for young professionals and industry leaders looking to stay ahead in the fast-evolving pharma landscape. Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 01:16 Meet Ms. Viral Pandya Vaidya 02:50 Career Highlights and Pivotal Moments 07:57 Leadership Philosophy and Team Collaboration 11:38 Operational Strategies and Innovations 23:58 The Future of Pharma Marketing and AI 30:06 Advice for Young Professionals 33:36 Closing Remarks and Farewell Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest :- Viral holds a Master’s Degree in Biochemistry from the Institute of Science and a Postgraduate Diploma in Business Management with a specialization in Marketing from Welingkar Institute of Management. She has enhanced her leadership acumen through the esteemed Executive General Management Program at the Indian Institute of Management, Bangalore. Viral’s career journey is both impressive and inspiring. She began as a Senior Product Officer at Ipca Laboratories and quickly advanced through key leadership roles, including Senior Executive at Panacea Biotech Ltd and Assistant Manager at Abbott Laboratories. Today, she serves as the General Manager of the Business Operations Group at Lupin, where she continues to lead with excellence, driving both business performance and operational innovation. With her deep expertise in business operations, product management, and pharmaceutical marketing, Viral brings invaluable insights on leading large teams, optimizing business processes, and navigating the evolving landscape of pharma marketing. Contact her: - https://www.linkedin.com/in/viral-pandya-vaidya-955a2017/ About Host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

35 min

OCT 21

Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput

In this enlightening episode of Pharma Marketing Playbook, join host Saumya Prakash as she converses with industry veteran Dr. P.K. Rajput. Explore Dr. Rajput's exceptional journey from a field officer to a senior vice president at Cadila Pharmaceuticals. Delve into the evolution of pharma marketing with AI and data analytics, strategic insights into global markets, and the shift towards patient-centric approaches. Discover the importance of mental health, regulatory compliance, and the role of digital transformation in shaping the future of the pharmaceutical industry. Gain invaluable leadership advice and learn about the latest trends that are revolutionizing pharma, achieving remarkable results even during the COVID-19 pandemic. Subscribe, review, and share to stay ahead in the dynamic world of pharma marketing. Highlights:- 00:00 Introduction to Pharma Marketing Playbook 01:21 Introducing Dr. P. K. Rajput 03:26 Dr. Rajput's Career Journey 05:16 Evolution of Data and Technology in Pharma 06:27 Impact of COVID-19 on Pharma Industry 09:09 International Market Dynamics 11:31 AI and Data Analytics in Pharma 20:41 Future of AI in Pharma Education 21:32 AI in Pharma: Embrace or Be Replaced 22:10 Key Takeaways for Pharma Professionals 24:34 The Importance of Mental Health in the Workplace 29:27 Challenges and Opportunities for Indian Pharma 31:50 The Future of AI in Pharma 34:11 Personal Insights and Future Vision 39:07 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ *** About Guest : - With over 42 years of experience in the pharmaceutical and healthcare industry, Dr. Rajput is a visionary leader, mentor, corporate trainer, and international speaker. His illustrious career spans senior roles at Cadila Pharmaceuticals, where he led divisions in oncology, cardiology, and more, earning recognition as "The Rajput of Cadila." Dr. Rajput’s passion for education and leadership has made him a driving force in bridging the gap between industry and academia. A recipient of numerous accolades, he holds 14 honorary doctorates and is actively involved in nurturing the next generation of industry leaders. As a global ambassador for peace and mental health, his influence extends beyond business, touching humanitarian causes across the world. He is also a prolific author, with works that inspire transformational leadership, and his books have garnered international acclaim. In today’s episode, we’ll explore his insights on leadership in the pharma industry, his journey from a medical representative to Sr. Vice President, and his vision for the future of pharma marketing. We are excited to dive deep into his experiences and wisdom. Contact him at :- https://www.linkedin.com/in/pkrajput99/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medalist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

41 min

OCT 15

Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon

In this exciting episode of the Pharma Marketing Playbook, Data Gen AI and Beyond, where Saumya Prakash, co-founder at Multiplier AI, hosts Mr. Prashant Menon, a distinguished leader in the pharmaceutical industry. Explore Prashant’s comprehensive journey from field sales to senior management roles across top Indian MNCs like CIPLA and Sun Pharma, and delve into his insights on transitioning through career phases, transforming marketing strategies, and leading organizations. Discover strategic alignments, customer profiling, and the vital role of AI in enhancing pharma marketing dynamics. Gain insights on leveraging technology for superior diagnostics, patient management, and market comprehension. Prashant shares actionable advice for new entrants and experienced marketers on engaging with multi-generational workforces, advancing digital transformations, and harnessing AI for sustainable growth in the pharma landscape. Key Highlights:- Introduction to the Pharma Marketing Playbook Meet Mr. Prashant Menon: A Distinguished Career Prashant's Journey in Pharma Marketing Strategic Alignments and Leadership Initiatives Challenges in Pharma Marketing The Role of AI in Pharma Marketing Advice for New Entrants in Pharma Marketing Closing Remarks and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠ ⁠https://multipliersolutions.com/⁠⁠ About Guest: - Mr. Prasant Menon, is a distinguished leader in the pharmaceutical industry. He completed his Bachelor's in Microbiology at Bhavans College and his MBA in Marketing/Marketing Management at MET League of Colleges. He began his career at Cipla and soon advanced to become a Group Product Manager at Sun Pharma. He has undertaken senior roles at Ranbaxy, Alkem Laboratories, and Glenmark, before becoming Vice President at Alembic. Later in his career he has worked as Director at Wanbury Ltd and Managing Director at Exeltis India.He is also a visiting professor at Narsee Monjee Institute of Management Studies. Currently, he is the Founder and Director of Workplace Dynamics. Prashant is a certified coach from Marshall Goldsmith & The Bento Coach, and now Prashant serves as an Certified Coach in the International Coaching Federation. Contact him at : linkedin.com/in/prashantmenon19 About the host: Saumya Prakash is the Co-Founder of Multiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

30 min

SEP 4

From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma

In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI is transforming the pharma sector. Discover how AI is driving innovation in drug discovery, personalizing patient care, and reshaping marketing strategies. Atul also discusses the challenges and opportunities presented by AI and how data-driven approaches are revolutionizing the industry. Join us for an insightful discussion on navigating the future of pharma with advanced technologies and strategic vision. Key Highlights:- Leadership Transitions: Atul Suri's journey from Indian Army to the pharmaceutical industry. Core Leadership Traits: Adaptability, empathy, and accountability in shaping a successful career. AI's Role in Pharma: Speed to market, personalized engagement, and the future of digital health. Patient-Centric Approaches: Alembic’s initiatives in women’s health and community outreach. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ *** About Guest : - Atul Suri, presently working as Strategic Business Unit Head at Alembic Pharmaceuticals Ltd., leverages over 25 years of Indian Army service. His corporate expertise spans leadership, organizational development, talent management, and corporate communications, transitioning to sales and marketing. Atul Sir holds multiple military accolades including the UN Force Commander's Commendation. He also holds master's degrees in Strategic and Management Studies and an HR certification from XLRI. He has been Recognized among India's top 20 L&D leaders in 2016 and Great Manager Award winner in 2020. Atul Sir is a motivational speaker and thought leader in the industry and we are honored to have him on the show.. LinkedIn Profile : https://www.linkedin.com/in/atul-suri-6177732/ *** About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

21 min

AUG 29

Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan

In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from digital transformation to omnichannel approaches. Saumya and Thambu Raj also delve into the importance of personalized medicine and share insights into the future trends that are set to shape the industry. This episode is packed with valuable insights for marketers, healthcare professionals, and anyone interested in the future of pharma. Key Highlights : The transformation of pharma marketing through digital tools The role of data analytics in decision-making The impact of AI on personalized marketing strategies The evolution from traditional to omnichannel marketing The importance of industry-academia collaboration Future trends in pharma marketing Thambu Raj shares his journey from medical representative to senior leadership, offering valuable advice for aspiring professionals. Discover why embracing digital tools, AI, and data analytics is crucial in today's pharma landscape. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠ ⁠https://multipliersolutions.com/⁠⁠ About the Guest: Mr. Thambu Raj completed his MBA at Annamalai University and began his career at Ferring Pharmaceuticals. He held significant roles at Eli Lilly, USV Limited, and Abbott Diabetes Care. Currently, he serves as Senior Vice President in Sales Marketing & SFE at USV Private Ltd. Thambu Raj's notable publications include Neuroscientific Insights and Therapeutic Approaches to Eating Disorders, and he is the author of the book Current Trends of Digital Marketing in the Indian Pharmaceutical Industry. His excellence has earned him multiple awards, including the Best Paper Awards on his recent publications and Gold Medalist and best outgoing student during his B Pharm and MBA. He is also pursuing his PHD in Marketing from Pune University. Linkedin: https://www.linkedin.com/in/thamburaj/?originalSubdomain=in About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

33 min

AUG 24

Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma

Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driven strategies Real-world applications of AI in healthcare, from clinical summaries to patient support Innovative approaches to personalize communication with healthcare professionals The delicate balance between AI efficiency and human touch in marketing Evolving dynamics of pharma-healthcare provider relationships Practical tips for implementing AI while respecting data privacy and professional boundaries Whether you're a pharma marketer looking to optimize your strategies, a healthcare professional curious about AI's impact, or a tech enthusiast interested in healthcare innovations, this episode offers actionable insights to stay ahead in the rapidly evolving pharma landscape. Don't miss out on expert strategies to enhance HCP engagement, improve patient care, and drive business growth through AI-powered solutions. Subscribe now and join the conversation shaping the future of pharma marketing! Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: ⁠https://multipliersolutions.com/⁠ About the guest: Mr. Amaninder Singh Dhillon, is a distinguished leader in the pharmaceutical industry. He provides strategic consulting services to global pharmaceutical and life science companies. His extensive expertise in oncology, coupled with his strategic and operational acumen, has enabled him to drive significant growth and innovation across various roles, including leadership positions at AstraZeneca, Mitra Biotech, Dr. Reddy's Laboratories, GlaxoSmithKline, and Pfizer. Mr. Amaninder is also a certified Independent Director and currently works as freelance consultant at Olive Ridley Advisory. Linkedin: ⁠https://www.linkedin.com/in/amaninderdhillon/?originalSubdomain=in About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: ⁠https://www.linkedin.com/in/saumya-multiplierai⁠

37 min

AUG 20

Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror

Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how these AI tools are transforming customer engagement, guiding patients through every step from symptom identification to treatment options, all while ensuring global consistency and adherence to regulatory compliance. We are talking about: The shift to data-driven digital strategies in the pharmaceutical sector leveraging digital data for more precise targeting Elevating efficiency through AI driven resource allocation Understanding how prescribers needs influence prescribing patterns Importance of knowing patient needs for greater marketing effectiveness We also highlight the importance of digital marketing in creating disease awareness, boosting patient engagement, and fostering brand loyalty, all of which contribute to a more humane and effective patient journey. Learn how large language models like ChatGPT respond to patient queries with personalized, consistent messages across various channels. From omni-channel marketing to programmatic advertising, we discuss the strategies needed to navigate this evolving landscape successfully. Tune in for actionable insights and innovative tactics to drive better patient outcomes and achieve business success. Stay ahead of the curve with the latest trends and strategies in pharma marketing. Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode7 ***** Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multipliersolutions.com/ About the guest: Dr. Kavita Lamror holds an MPH from Johns Hopkins and an MBBS from Maharashtra Institute of Health Sciences. With extensive experience in the healthcare industry, she has worked across academia, pharmaceuticals, and medical devices, focusing on real-world evidence (RWE) and health outcomes. Currently, she leads RWE efforts at Maxis Clinical, generating insights from diverse data sources globally. Before joining Maxis Clinical, Dr. Lamror was a Real-World Evidence Investigator Expert and Product Owner at Sanofi, where she led global RWE studies and developed key RWE products. She has also held pivotal roles at Excelra, Cactus, Indegene, and Novartis, establishing Value Evidence functions as revenue-driven verticals. Notably, she has been involved in the merger and acquisition of two digital RWE companies in the U.S. as part of an inorganic growth strategy. Dr. Lamror is passionate about identifying and nurturing talent within the industry, ensuring her teams are well-equipped to tackle complex challenges. She emphasizes optimizing technology to create value from both structured and unstructured data in an evolving healthcare landscape. Linkedin: https://www.linkedin.com/in/dr-kavita-lamror-7222a41a/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai

28 min

AUG 14

From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution

Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr. Salil Kallianpur, a pharma veteran shares with you the transition from sales to marketing, from earning an MBA and joining Dr. Reddy's. This was the turning moment of his life. Where he learned strategic thinking and creative problem-solving. After a brief stint at Novartis, he joined Pfizer, and leveraged his cardiology expertise. His nine-year period at Pfizer marked a significant phase in his pharmaceutical career. We take a compelling look into: The shift from science-based selling to strategic marketing in pharma's pre-digital era. Cultural understanding as the cornerstone of successful international pharma strategies. The critical need for value creation in customer engagement, beyond product-centric approaches. The potential and pitfalls of AI adoption in pharma marketing without proper data infrastructure. Salil Kallianpur's insights reveal the complex interplay between science, culture, and technology in shaping pharmaceutical marketing. As the industry stands at the crossroads of traditional practices and digital innovation, success hinges on balancing data-driven strategies with human-centric approaches. The future of pharma marketing lies not just in adopting new technologies, but in fundamentally rethinking value creation for healthcare professionals and patients alike. This episode offers rich insights into diverse pharmaceutical markets, from Russia to the Middle East, Africa, Gulf, and CIS countries, highlighting their unique characteristics. ***** Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://www.multiplierai.co/ About the guest: Mr. Salil Kallianpur began his career as a Scientific Officer at Serdia Pharmaceuticals. Over the past two decades, he has advanced to key roles, including Head of Marketing at Pfizer Ltd. and Executive Vice President at GSK. He has also held significant positions at Dr. Reddy's Laboratories and Novartis. Currently, Salil is the Founder and Managing Director of Arks Knowledge Consulting Pvt Ltd and a visiting professor at SVKM's Narsee Monjee Institute of Management Studies. As an industry expert, he brings a wealth of experience and insight to our show . Linkedin Profile:https://www.linkedin.com/in/salilkallianpur/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

33 min

Pharma Marketing Playbook: Data, GenAI, and Beyond

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput

Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon

From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma

Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan

Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma

Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror

From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution

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Pharma Marketing Playbook: Data, GenAI, and Beyond

Episodes

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

Navigating the Future of Pharma: Data-Driven Patient-Centric Solutions with Dr. P. K. Rajput

Innovate and Lead: Pharma Marketing in the AI Era with Prashant Menon

From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma

Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan

Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma

Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror

From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution

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