Pharma Marketing Playbook: Data, GenAI, and Beyond Podcast

MAR 21

From Medical Rep to Pharma Leader: Alhad Mahajani’s Success Formula!

Join Saumya Prakash in this compelling episode of 'Pharma Marketing Playbook' as he interviews the esteemed Alhad Mahajani. Discover Alhad's remarkable career journey from a medical representative to a vice president in pharmaceutical marketing, and gain valuable insights into the growing role of digital channels, patient-centricity, and data-driven strategies in the pharma industry. Alhad also shares his guiding philosophies and experiences as an angel investor, offering practical advice for upcoming leaders and young professionals in the field. 00:00 Introduction to the Pharma Marketing Playbook 00:30 Guest Introduction: Mr. Alhad Mahajani 02:07 Career Journey and Pivotal Experiences 08:09 Impact of Digital Transformation in Pharma 12:56 Product Management and Market Positioning 16:27 Patient Centricity in Pharma Campaigns 22:53 Future of Pharma Marketing and AI 28:04 Leadership and Mentorship Insights 34:30 Advice for Young Professionals 36:42 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multiplierai.co/ About Guest :- Alhad Mahajani is a distinguished leader in pharmaceutical marketing and a mentor to emerging talent. He holds a B.Pharm, an MBA in Marketing, and executive certifications from Harvard Business School and SPJIMR. His career journey began as a Medical Representative at Lupin, progressing through key marketing roles at Charak Pharma, Glenmark, Blue Cross, Alkem, and Wanbury, before becoming Vice President of Marketing at Zuventus Healthcare. Currently, he is an Angel Investor with Inflection Point Ventures and a Mentor at HEED India, sharing his expertise in innovation and growth. Contact him at:- https://www.linkedin.com/in/alhadmahajani/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai/ Social media channels :- Multiplier - https://www.linkedin.com/company/multiplierai/mycompany/ Youtube – https://youtube.com/@MultiplierAI?si=WfTvcEfiP_v-IzqA LinkedIn – https://www.linkedin.com/in/saumya-multiplierai/ Whatsapp number - (+91)- 9100379991

39 min

FEB 18

Doctors vs. Machines: Who Will Lead Healthcare’s Future?

Welcome to another exciting episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond! Join our host Saumya Prakash, co-founder at Multiplier AI, as she engages in a riveting conversation with Trayanna Whiting, Director of Education for Data Analytics and Informatics at AHIMA. In this episode, Trayanna shares her inspiring journey from clinical nursing roles to leadership in data analytics and informatics. Discover how her clinical expertise has influenced her approach to data-driven solutions in healthcare and how technology is revolutionizing patient care. Gain insights into the importance of continuous learning, AI trends, and the future of electronic health records (EHRs). Whether you're a healthcare professional or an enthusiast, this episode is packed with actionable strategies and innovative perspectives. Tune in to stay ahead in the fast-evolving world of pharma marketing, healthcare informatics, and data analytics. Key Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 01:19 Meet Trayanna Whiting: A Healthcare Informatics Leader 03:45 Trayanna's Journey from Nursing to Informatics 06:01 The Human Element in Data Analytics 07:46 Technology's Role in Patient Care 10:13 Education and Continuous Learning in Healthcare 21:34 Leadership and Adaptability in Healthcare Informatics 31:00 Future Trends and Innovations in Healthcare Informatics 32:50 Advice for Aspiring Healthcare Informatics Professionals 41:00 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multiplierai.co/ About Guest :- Trayanna Whiting is a distinguished healthcare informaticist specializing in clinical informatics and electronic health record systems. As the Education Director of Data Analytics and Informatics at AHIMA, Chicago, she advances health information management and technology-driven patient care solutions. Previously, she was the Director of Informatics at Catawba Hospital and contributed to Duke University Health System as a Registered Nurse and Nursing Informatics Specialist. Trayanna holds a Master’s in Nursing from Duke University and a Bachelor’s from Radford University, where she was recognized on the Dean’s List. Her expertise bridges healthcare and technology, making her a key industry leader. Contact her at:- https://www.linkedin.com/in/trayanna-whiting-informaticist/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

43 min

JAN 18

Revolutionizing Pharma Marketing: AI, Data, and Patient-Centric Strategies

This Pharma Marketing Playbook episode covers the transformation that is happening in the pharmaceutical and healthcare industries by revolutionizing it through AI, data-driven insights, and patient-centric strategies. So, we talk about :- AI integration with CDPs and the use of Customer Data Platforms to personalize health care marketing. Overcoming the trust deficit in health care by authentic patient engagement. Balancing B2B and B2C marketing for hospitals and pharma brands. Leveraging wearables and health information systems (HIS) to enhance patient experiences. Emerging opportunities like proactive healthcare and medical value travel shaping the global healthcare landscape. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multiplierai.co/ About Guest: Mr. Madhur Gopal, a seasoned leader with over 20 years in the pharmaceutical and healthcare sector, holds a Bachelor’s in Microbiology, Chemistry, and Botany from Kurukshetra University and an MBA in Healthcare Management from ITM. Beginning as a PSO at Pfizer, he advanced to roles like Brand Manager at Biocon, Marketing Manager at Fortis Healthcare, and CEO of Rxpress. His leadership at Yashoda Hospitals and Manipal Hospitals showcases expertise in branding and strategy. Currently the AVP of Marketing at Manipal Hospitals, he champions patient-first innovation to drive growth in healthcare. Contact him at : https://www.linkedin.com/in/madhurgopal/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

47 min

12/31/2024

Pharma Marketing Unleashed: Data Insights, AI Trends, and Patient-Centric Innovation

In this episode of the Pharma Marketing Playbook, we delve into the transformative power of data-driven strategies in the pharmaceutical industry. Join Saumya Prakash and marketing expert Ranjit Sahoo as they explore the evolving role of AI in marketing and patient care, with a special focus on women’s health and customized solutions. Gain insights into how patient-centric approaches are shaping the future of pharma marketing, the challenges of maintaining compliance while embracing innovation, and the critical need for personalized care in today’s healthcare landscape. Don’t miss this engaging discussion packed with real-world examples, cutting-edge strategies, and actionable takeaways for marketing professionals in the pharma industry. Key Highlights:- Data-driven strategies as the backbone of successful marketing campaigns. The role of AI in improving decision-making, patient engagement, and compliance. Women’s health marketing as a growing area of focus, driven by innovation and personalization. How patient-centric approaches and digital transformation are reshaping the industry. Insights into future trends in pharma marketing, blending technology with human connection. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at: https://multiplierai.co/ About Guest :- Ranjit’s journey began as a Product Executive at Genx Pharma Limited, followed by a role as a Senior Therapy Executive at Intas Pharmaceuticals. He then advanced to Product Manager at Eris Life Sciences, where he demonstrated his expertise in product strategy and market positioning. Ranjit further honed his leadership skills as Senior Manager to Asst. General Manager (AGM) at Cadila Pharmaceuticals, contributing significantly to their growth and success. Currently, he serves as the Head of Marketing at Walter Bushnell, where he continues to lead with innovation and strategic vision, making a significant impact in the pharmaceutical marketing landscape. Contact him at:- https://www.linkedin.com/in/ranjit-sahoo-46147710/ About the host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

30 min

12/24/2024

Revolutionizing Healthcare: Life Sciences, Bio Medical and Pharma Trends

In this episode of the Pharma Marketing Playbook series, Saumya Prakash interviews Sushmitha Sundar, Head of Life Sciences at the Research and Innovation Center of Hyderabad. Together, they delve into Sushmitha’s inspiring journey in the life sciences field and explore critical topics shaping the future of healthcare and pharmaceuticals and pharma solutions. Dr. Sushmitha shares her expertise and insights on: Innovations in bioengineering, biochemistry, and biotechnology The role of biomaterials and tissue engineering in advancing healthcare The significance of preventive health care in modern medicine The importance of pharma and public health solutions driven by empathy Challenges and breakthroughs in diagnosing diseases How digital health, data analysis, and AI are revolutionizing healthcare and pharma This conversation highlights the interplay between cutting-edge science, technology, and compassionate care. Tune in to gain valuable insights into the evolving landscape of life sciences and the role of AI in transforming the healthcare industry. Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest : - Sushmitha Sundar is a distinguished leader in life sciences and healthcare innovation.Her career journey is rich and varied, starting as an Academic Associate at the Indian School of Business (ISB), where she advanced through roles such as Research Assistant, Learning Consultant, and Program Manager with I-Venture at ISB. Today, she serves as the Head of Life Sciences at the Research and Innovation Circle of Hyderabad, driving impactful innovation in the life sciences sector. Alongside her professional roles, Sushmitha has been actively involved as a student volunteer with YMCA Singapore and is a member of the Global Learning Collaborative for Health Systems Resilience. LinkedIn :- linkedin.com/in/sushmithasundar About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

38 min

11/30/2024

Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond

Welcome to an enlightening episode of the Pharma Marketing Playbook! In this episode titled 'Data, Gen-AI and Beyond', host Saumya Prakash, co-founder of Multiplier AI, sits down with the seasoned pharmaceutical marketing leader, Mr. Subhojit Mukherjee. Explore cutting-edge strategies, the impact of emerging technologies, and how data-driven insights are transforming the pharmaceutical landscape. Mr. Mukherjee shares his journey, the role of AI in addressing industry challenges, patient-centric marketing campaigns, and essential leadership lessons. Stay tuned for invaluable insights to stay ahead in the rapidly evolving world of pharma marketing. Key Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 00:41 Guest Introduction: Mr. Subhojit Mukherjee 02:03 Journey in Pharmaceutical Sales and Marketing 04:01 Challenges in Pharma Expansion and New Therapies 07:41 The Role of Technology and Data in Pharma 10:58 Patient-Centric Marketing Campaigns 22:51 Future Trends and AI in Pharma 36:01 Leadership Lessons for Future Pharma Leaders 41:35 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest : - Mr. Subhojit Mukherjee is a seasoned leader in pharmaceutical sales and marketing with a Bachelor’s in Science from Ranchi University and an MBA from Dr. D.Y. Patil Vidyapeeth. He has honed his leadership and financial skills through executive programs at IIM Nagpur and Indore. Starting as a Market Research Executive at Computer Point, Subhojit transitioned to pharma as a Medical Representative at East India Pharmaceutical Works and Cadila Pharmaceuticals. At Emcure Pharmaceuticals, he advanced to Associate Director of Sales and later led as SBU Head of Sales and Marketing at Wanbury. Currently, he is the SBU Head of Sales & Marketing at Akumentis Pharmaceuticals, driving growth and innovation. Subhojit brings a wealth of experience and deep industry insights to navigate the evolving pharmaceutical landscape. LinkedIn :- https://www.linkedin.com/in/subhojit--mukherjee/ About the host: Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

43 min

11/22/2024

Leading the Charge: Patient-Centric Healthcare with Data Gen AI in Pharma

In this exciting episode of the Pharma Marketing Playbook: Data, Gen, AI, and Beyond, as she interviews Dr. Crystal Variava, a visionary leader in audiology and the founder of True and Trusted. Tune in to explore Dr. Crystal remarkable career in healthcare, from clinical practice in audiology to strategic leadership and entrepreneurship. Discover her insights on patient-centric communication, the latest advancements in hearing and balance care, and the evolving role of AI and data analytics in pharma marketing. Gain actionable advice for aspiring healthcare professionals and learn how technology is transforming the healthcare landscape. Key Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 00:33 Meet Dr. Crystal Variava: A Visionary in Audiology 02:57 Dr. Crystal's Journey into Audiology 05:07 Challenges in Audiology Practice 09:43 Innovations in Hearing and Balance Care 16:26 Global Trends in Patient-Provider Communication 30:12 Addressing Doctor's Well-being 31:15 Inspiration Behind True and Trusted 32:30 Challenges in Patient-Doctor Communication 34:16 Founding True and Trusted 39:03 The Role of AI in Pharma Marketing 44:08 Future of Healthcare Communication 48:57 Leadership Advice for Aspiring Healthcare Professionals 54:16 Conclusion and Final Thoughts Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest:- Dr. Crystal is the Founder of True & Trusted, India’s first clinical communication performance company. She holds a Bachelor of Arts in Communication Science and Disorders, a BBA from Harvard Business School Online, and a Doctorate in Audiology from the University of Pittsburgh specializing in hearing and balance-related disorders. A clinical career highlight for Dr. Crystal was when she was federally recognized under the Obama Administration for excellence in patient- centered care. Thereafter, she moved to Mumbai to take on the role as Director of Audiology & Strategic Initiatives for Sonova India. While mobilizing programs throughout India, APAC and ultimately the global market, she noted patterns emerging irrespective of country, culture and healthcare system. This inspired her to create True & Trusted: Leadership in Healthcare to help Providers have effective communications that are patient-centered, purposeful and profitable for today and the future of healthcare. Contact her at :- https://www.linkedin.com/in/crystal-a-variava-au-d-62054a63/ About Host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

55 min

11/09/2024

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

In this episode of the Pharma Marketing Playbook, Data, Gen, AI, and Beyond, Saumya Prakash, Co-Founder of Multiplier AI, interviews Ms. Viral Pandya Vaidya. Viral, the General Manager of Business Operations at Lupin, shares her inspiring career journey and pivotal moments from her roles at IPCA Labs, Panacea Biotech, Abbott Laboratories, and Lupin. She emphasizes the importance of planning, digital transformation, and collaborative leadership in the pharmaceutical industry. They also discuss the evolving role of AI and data analytics in pharma marketing and the significance of patient-centric strategies. Ideal for young professionals and industry leaders looking to stay ahead in the fast-evolving pharma landscape. Highlights:- 00:00 Introduction to the Pharma Marketing Playbook 01:16 Meet Ms. Viral Pandya Vaidya 02:50 Career Highlights and Pivotal Moments 07:57 Leadership Philosophy and Team Collaboration 11:38 Operational Strategies and Innovations 23:58 The Future of Pharma Marketing and AI 30:06 Advice for Young Professionals 33:36 Closing Remarks and Farewell Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing. Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands. Know more about us at:⁠https://multiplierai.co/ About Guest :- Viral holds a Master’s Degree in Biochemistry from the Institute of Science and a Postgraduate Diploma in Business Management with a specialization in Marketing from Welingkar Institute of Management. She has enhanced her leadership acumen through the esteemed Executive General Management Program at the Indian Institute of Management, Bangalore. Viral’s career journey is both impressive and inspiring. She began as a Senior Product Officer at Ipca Laboratories and quickly advanced through key leadership roles, including Senior Executive at Panacea Biotech Ltd and Assistant Manager at Abbott Laboratories. Today, she serves as the General Manager of the Business Operations Group at Lupin, where she continues to lead with excellence, driving both business performance and operational innovation. With her deep expertise in business operations, product management, and pharmaceutical marketing, Viral brings invaluable insights on leading large teams, optimizing business processes, and navigating the evolving landscape of pharma marketing. Contact her: - https://www.linkedin.com/in/viral-pandya-vaidya-955a2017/ About Host:- Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist. Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠

35 min

Pharma Marketing Playbook: Data, GenAI, and Beyond

From Medical Rep to Pharma Leader: Alhad Mahajani’s Success Formula!

Doctors vs. Machines: Who Will Lead Healthcare’s Future?

Revolutionizing Pharma Marketing: AI, Data, and Patient-Centric Strategies

Pharma Marketing Unleashed: Data Insights, AI Trends, and Patient-Centric Innovation

Revolutionizing Healthcare: Life Sciences, Bio Medical and Pharma Trends

Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond

Leading the Charge: Patient-Centric Healthcare with Data Gen AI in Pharma

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

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Pharma Marketing Playbook: Data, GenAI, and Beyond

Episodes

From Medical Rep to Pharma Leader: Alhad Mahajani’s Success Formula!

Doctors vs. Machines: Who Will Lead Healthcare’s Future?

Revolutionizing Pharma Marketing: AI, Data, and Patient-Centric Strategies

Pharma Marketing Unleashed: Data Insights, AI Trends, and Patient-Centric Innovation

Revolutionizing Healthcare: Life Sciences, Bio Medical and Pharma Trends

Pharma Marketing Decoded: Patient centricity, AI, Data, and Beyond

Leading the Charge: Patient-Centric Healthcare with Data Gen AI in Pharma

INSIDE LOOK: How AI is Revolutionizing Pharma! Viral Pandya Tells All!

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