20 min
Podcast Sponsorships: What Nobody Is Telling You Podcastification - podcasting tips, podcast tricks, how to podcast better
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- Technology
https://podcastfasttrack.com/
Contact Carey
Podcast sponsorships are a hot topic - because almost everyone and their dog wants to make money from their podcast. It makes sense, if you’re going to invest so much time in something it would be great if there was some kind of financial reward, right?
But sponsorships are not all they are cracked up to be - especially if you don’t know what you’re getting into.
ON THIS EPISODE I explain some of the things that nobody seems to be talking about when it comes to working with sponsorships - and of course I'm not going to give you an exhaustive list. There are all kinds of things you might run into when working with sponsors or in attempting to secure podcast sponsorships, but the things that I'm going to point out are things I have noticed in working alongside the many clients that we do here at Podcast Fast Track.
These are things you should keep in mind when you consider doing podcasts sponsorships. Ready to find out what nobody’s telling you? Be sure to listen.
Main Points : Podcast Sponsorships[1:10] Why you need to know the things nobody is talking about regarding sponsors[2:20] Dealing with sponsorships is a lot of work relationally. Yep, really.[5:30] Essential feedback you need to provide to sponsors - and how to encourage them[8:29] Are you ready for the administrative burden of a podcast sponsorship?[12:31] Podcast sponsorships pull out. It happens. What are you going to do then?[15:49] What might cause a sponsor to drop your show?[17:04] Sponsor ignorance when it comes to podcasting and how it impacts you
Podcast sponsorships are relationships, not business transactions.If you want any sponsorship to be successful you're going to have to engage in your relationship with that sponsor on a fairly deep level.
Work hard to keep up that relationship with your sponsor just like you would work to keep up a relationship with a person in your life who you really, really care about - maybe your spouse or significant other. You need to understand that the person or people on the other end of the sponsor relationship need to feel that they are more than just a paycheck to you, that they are more than just a number or source of revenue.
The more you can make them feel that you really care about making them successful, the more they are going to be enthused and excited about the relationship with you and be willing to spend not only their initial amount of money for sponsorship of your podcast but also continue doing so on an ongoing basis and maybe even growing that in some way that the two of you come up with in the future.
It’s a relationship that will require ongoing maintenance - and not the kind of maintenance that is just communicating facts, you need to get to the heart of that person.
You need to find out exactly what they are shooting for in the sponsorship relationship. That way, you can do your utmost to provide what they’re hoping for. Of course, they are looking for a certain rate of return on their financial investment but I believe most sponsors are looking for more than that.
If they are smart, if they're understanding the way that content marketing works in this day and age, they are looking to establish themselves as a household name to the very people that your podcast is...
https://podcastfasttrack.com/
Contact Carey
Podcast sponsorships are a hot topic - because almost everyone and their dog wants to make money from their podcast. It makes sense, if you’re going to invest so much time in something it would be great if there was some kind of financial reward, right?
But sponsorships are not all they are cracked up to be - especially if you don’t know what you’re getting into.
ON THIS EPISODE I explain some of the things that nobody seems to be talking about when it comes to working with sponsorships - and of course I'm not going to give you an exhaustive list. There are all kinds of things you might run into when working with sponsors or in attempting to secure podcast sponsorships, but the things that I'm going to point out are things I have noticed in working alongside the many clients that we do here at Podcast Fast Track.
These are things you should keep in mind when you consider doing podcasts sponsorships. Ready to find out what nobody’s telling you? Be sure to listen.
Main Points : Podcast Sponsorships[1:10] Why you need to know the things nobody is talking about regarding sponsors[2:20] Dealing with sponsorships is a lot of work relationally. Yep, really.[5:30] Essential feedback you need to provide to sponsors - and how to encourage them[8:29] Are you ready for the administrative burden of a podcast sponsorship?[12:31] Podcast sponsorships pull out. It happens. What are you going to do then?[15:49] What might cause a sponsor to drop your show?[17:04] Sponsor ignorance when it comes to podcasting and how it impacts you
Podcast sponsorships are relationships, not business transactions.If you want any sponsorship to be successful you're going to have to engage in your relationship with that sponsor on a fairly deep level.
Work hard to keep up that relationship with your sponsor just like you would work to keep up a relationship with a person in your life who you really, really care about - maybe your spouse or significant other. You need to understand that the person or people on the other end of the sponsor relationship need to feel that they are more than just a paycheck to you, that they are more than just a number or source of revenue.
The more you can make them feel that you really care about making them successful, the more they are going to be enthused and excited about the relationship with you and be willing to spend not only their initial amount of money for sponsorship of your podcast but also continue doing so on an ongoing basis and maybe even growing that in some way that the two of you come up with in the future.
It’s a relationship that will require ongoing maintenance - and not the kind of maintenance that is just communicating facts, you need to get to the heart of that person.
You need to find out exactly what they are shooting for in the sponsorship relationship. That way, you can do your utmost to provide what they’re hoping for. Of course, they are looking for a certain rate of return on their financial investment but I believe most sponsors are looking for more than that.
If they are smart, if they're understanding the way that content marketing works in this day and age, they are looking to establish themselves as a household name to the very people that your podcast is...
20 min