Podcast Advertising Playbook

Heather Osgood
  • 4.8 (19)
  • MARKETING
  • UPDATED BIWEEKLY
Podcast Advertising Playbook

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

  1. 1 DAY AGO

    From Frenemies to Podcast Pioneers

    "What I thought was fascinating was some of the talk about content and influencers and what we talked about at the beginning, how people buy from people they trust...people trust creators more than brands." This week on The Podcast Advertising Playbook, our host Heather Osgood, sat down with E.B. Moss of Moss Appeal to discuss their journey from representing the same podcast to becoming powerful female entrepreneurs. Tune in to hear more on: Swing dancing (yup, you read that right) Similarities between podcasting and CTV The rise of integrated podcast campaigns Controlling ad frequency & more! To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ _______________________________________________________________ Follow us on social media 👇 X (Twitter): https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/ Website: https://truenativemedia.com/ _________________________________ #podcast #podcastadvertising #advertisingagency

    39 min

  2. OCT 16

    Talking Shop with Veritone One

    “I feel like one of the big [missing pieces] is [tackling] frequency. That is something we’re working on trying to control more with our partners. So a definite need is refined frequency tools, and maybe understanding how much market share we are taking from our competitors” This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Associate Director of Digital Media at Veritone One, Maggie Beyer, to discuss the state of the podcast market. In this episode, the two breakdown: Interesting happenings taking place at Veritone One with customers and focus areas to meet industry needs Unpacking the industry-wide conversation on frequency and frequency capping The role audio plays in a successful, full-funnel media mix, And more! _______________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ _______________________________________________________________ Follow us on social media 👇 X (Twitter): https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/ Website: https://truenativemedia.com/ _________________________________ #podcast #podcastadvertising #advertisingagency

    29 min

  3. OCT 9

    Unpacking Podscribe's Quarterly Benchmark Report

    “We talk about how podcast advertising is sort of the last channel without ridiculous ad fatigue. We're starting to sort of enter into a space where we need to be really careful because we're going to start sort of diminishing that.” This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Head of Growth at Podscribe, Amelia Coomber, to unpack the most recent Quarterly Podscribe Performance Benchmark Report to really dive deep into it’s development, the data and takeaways inside, and what is to come in future reports. Tune in to learn: Key takeaways to help advertisers create the most effective ads possible Insights on what podcasters can take away from these reports Considerations for comparing the efficacy of audio to traditional advertising channels And more! ______________________________________ More of a visual person? Watch this episode on YouTube.  Ready to learn more? Check out our blog for more podcast advertising tips.  If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - Heather Osgood LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

    48 min

  4. SEP 25

    Unlocking Success: Audacy’s Podcast Playbook & Ad Strategies

    “There’s only one medium that can you with you from experience to experience in every day life." On today's episode of The Podcasting Advertising Playbook, our host, Heather Osgood, sits down with Senior Vice President, Research and Insights at Audacy, Idil Cakim, to unpack: Audacy's 2024 Podcast Playbook Key recommendations for measuring campaign success Important factors for new advertisers to think about

    40 min

  5. SEP 18

    It's All About Audio

    "Emotional response comes from sound...no one hums the copy or visual..." Today's episode of The Podcast Advertising Playbook features Scott Simonelli, Founder and CEO of Veritonic. As audio enthusiasts, Heather and Scott unpack: - Where audio came from and the measurement tools that have turned it into a powerhouse today - The growth period audio is still experiencing and what to expect with advertiser adoption - The importance of a strong media mix ______________________________________ More of a visual person? Watch this episode on YouTube.  Ready to learn more? Check out our blog for more podcast advertising tips.  If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - Heather Osgood LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

    29 min

  6. SEP 11

    Roster Highlight: Jimmy Pardo of Never Not Funny

    "I am forever grateful that they care, I really am. I'm the luckiest man that our audience stays with us and they care at all. I mean that for sure." In today's episode, our host, Heather Osgood speaks to True Native Media's own Jimmy Pardo of Never Not Funny about: The birth of his show and breaking into podcasting The road to podcast monetization The power of the medium And more! _______ More of a visual person? Watch this episode on YouTube.  Ready to learn more? Check out our blog for more podcast advertising tips.  If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - Heather Osgood LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

    43 min

  7. AUG 28

    Podcast Movement 2024 Rewind

    That’s one of the challenges with this space is that we do have a level of disorganization that we are working to try and unify, but we also have to remember the value of the podcast industry is the individual contributor. It is beautiful that we can all get together as an industry and have our own role to play within this whole ecosphere. In today’s episode, our host, Heather Osgood, unpacks Podcast Movement 2024 and the value of face-to-face connection within the industry. Tune in to learn more about: Wins from Podcast Movement 2024 Leaning into technological advancement  The importance of continued conversation in and about the space __________________________________________________________________________________ More of a visual person? Watch this episode on YouTube.  Ready to learn more? Check out our blog for more podcast advertising tips.  If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - Heather Osgood LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

    21 min

  8. AUG 21

    A Peek Behind the Curtain: Team Spotlight

    “The beauty of podcasting is that you can actually help people get to conversion faster through a quality ad read” In today’s episode, our host, Heather Osgood, is joined by Audrey Renken, Account Executive at True Native Media, sales expert and podcast conissuer.  Tune in to hear the two discuss: What advertisers are looking for in podcasts The things that move the needle for podcaster in approving advertisers Favorite podcasts Predictions for the future of podcasting  More of a visual person? Watch this episode on YouTube.  Ready to learn more? Check out our blog for more podcast advertising tips.  If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - Heather Osgood LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook

    32 min
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4.8
out of 5
19 Ratings

About

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.

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