Podcast Editors Mastermind Bryan Entzminger, Carrie Caulfield Arick, Daniel Abendroth, Jennifer Longworth

If you're feeling frustrated and overwhelmed by the lack of traffic and engagement on your website, despite spending countless hours on design and content, then you are not alone!
In this episode, we dive into the world of website design for podcast editors. From forms to personal branding, our guest offers valuable insights to attract the right clients. But with so many options, how do you know what's best for your business?
Tune in to find out, but be warned... we're not going to force-feed you a cookie-cutter answer.
When we come about looking at these websites, there's not like a generic. You have to have A, B and C. It really can be more conformed to who you are and the brand values that you want to bring through your business. - Danielle Meadows StinnettShe Podcasts LiveVisit shepodcasts.com to check out She Podcasts Live, the largest gathering of women and non-binary audio creators, storytellers, podcasters and more happening from June 19 to 22, 2023 at the MGM National Harbor in Washington, DC.
As You Listen, You'll...Recognize how impactful website design can be in engaging your podcast listeners and growing your audience.Consider including a starting price point or a range of prices on your services page to give potential clients an idea of what to expect.Explore different website creation platforms and tools to find the perfect solution for your podcast.Realize the value of a strong brand image and maintaining consistency in your podcast's presence.Incorporate personal touches such as embedded playlists and photos to showcase your personality and attract like-minded clients.Use forms to directly trim down the potential client pool and make the vetting process easier.Direct potential clients to specific pages or resources on your website to better inform them about your services and process.
Links And ResourcesSucuri SiteCheck - The SiteCheck scanner remotely checks any URL for security threats, malware, defacements, out-of-date CMS, blacklisting, and other important security issues. It visits a website like an everyday user would to verify the source code for malicious behavior or security anomalies.Squarespace - Squarespace makes starting a beautifully-designed website easy. Choose from our library of website templates to find a starting point, then secure a custom domain that fits your brand or ideaVirusdie - One-clickwebsite security. Solve security problems on your website yourself - with just one click. Automatically clean and protect your websites from malware and vulnerabilities in seconds with the world's most powerful and easy-to-use all-in-one website security tool. Wordfence - Wordfence is a global team of WordPress security analysts, threat researchers, software engineers, and support staff. We are the leaders in our field, and we focus exclusively on securing WordPress websites, and on WordPress security research.WordPress.org - Built by an open source community with decades of experience, its passionate contributors are committed to keeping WordPress as stable and secure as possible. One platform, millions of possibilities. Global creative agencies, local businesses, and even your neighbor's personal blog are already using WordPress.Kajabi - Kajabi empowers you to create all kinds of content to showcase what you know best, including online courses, coaching programs, podcasts, memberships, and more.

It sounds easy: Just put up a website and list what you do. It doesn't have to be hard...
Yeah, we've all heard it. We've probably even said it. (I know I... Bryan... have.) But when it comes time to ACTUALLY start building out a page for prospective clients to learn more about what you have to offer, it's a little more daunting.
Should I list my prices?How much detail is too much?What if I don't list the one thing they want to know about?How can I keep it from confusing prospective clients?What if I offer ongoing production, launches, consultations, courses, trainings, and seasons with three different editing styles? Should I list it all?
These are questions that most of us have struggled with as podcast editors looking for new clients. Listen in to hear how we're working through this as podcast editors ourselves. We don't have all the answers, but maybe we can provoke some thoughts and bring you a little clarity so that you can do what's right for you.
Listen to DiscoverThe importance of having a sales page on a website and how it may or may not be necessary for every ideal client.The goal of samples, case studies and portfolios is to help clarify what you can help your clients achieve.Why leaving prices off of your website might limit your ability to attract new clients.Thoughts around how to provide enough information for prospective clients without creating confusion or overwhelm.One interesting approach to a sales page that almost makes sales calls irrelevant.
Links And ResourcesThe Ultimate Guide to Creating an Effective Website for Podcast Editors and Managers - After our live recording, Jesse McCune published this excellent guide highlighting what should be on your services page.We Edit Podcasts - We Edit Podcasts. Very streamlined and done well for a productized services business. Allows prospects to build a quote without ever talking with someone.Pro Podcast Solutions - Darrell Darnell's pricing and services page. Excellent comparison. More productized than bespoke.Tansy Aster Audio - Jesse McCune's pricing and services page. Wow! Well done.

Join Us Live!We stream live to our Facebook page and to YouTube every other week.

Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis AreDaniel Abendroth | Roth MediaCarrie Caulfield Arick | Carrie.LandBryan Entzminger | Top Tier...

On our (apparently) current theme of the art of communicating with potential clients, Carrie and Jennifer agree to have their websites critiqued by everyone who joins this live. So, be there (and be gentle. Ha!!!)
If you're brave enough to get in the hot seat, drop your website URL in the comments, or send us an email via our website or slide that link into our DMs.
Wanna prepare for the live? Here are Carrie and Jennifer's websites...
https://www.bourbonbarrelpodcasting.com/
https://www.carrie.land/
Listen to DiscoverHow important it is to understand the next step your ideal client wants to take.The potential value of having a free download to filter out people who would just waste your time.Some ways to communicate, "It's not overpriced, but it's also not cheap" without posting prices on your website.Bryan's perspective on pricing, market fit, and some insights into determining when you're priced too high or too low for the clients you want to serve.
Links And Resourcescarrie.land - Carrie's new website (we spent a good bit of time looking through it).Watch the video version. - Want to see the websites and follow along? Watch the replay in our Facebook group.A simple poll for tonight's livestream

Join Us Live!We stream live to our Facebook page and to YouTube every other week.

Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis AreDaniel Abendroth | Roth MediaCarrie Caulfield Arick | Carrie.LandBryan Entzminger | Top Tier AudioJennifer Longworth | Bourbon Barrel Podcasting


About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional...

A few big podcast conferences have passed this year, but there are still quite a few left! How can you find value at as conference as an editor? This question and more will be addressed by the Yetis and special guest Jessica Kupferman of She Podcasts.
[ 🗨️ Join the Conversation ]
Links and ResourcesShe Podcasts | Women's Podcast - for women podcasters

ABOUT JESSICA KUPFERMANJessica is the CEO of She Podcasts. She's a marketing and sales expert with a history of being both the devil’s advocate and the first person to give someone the benefit of the doubt.
Connect with Jessica
Twitter: @jesskupfermanInstagram: @jesskupferman
Join Us Live!We stream live to our Facebook page and to YouTube every other week.

Our EditorThis episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
Be a GuestIf you're a podcast editor, we'd love to see if you'd be a fit for a future episode. Fill out this form to let us know you're interested, and we'll contact you to see if it's a good fit.

Your Yetis AreDaniel Abendroth | Roth MediaCarrie Caulfield Arick | YaYa PodcastingBryan Entzminger | Top Tier AudioJennifer Longworth | Bourbon Barrel Podcasting
About the Podcast Editors MastermindThe Podcast Editors Mastermind is for professional podcast editors who want to grow their business and get more clients. We’re creating a community of like-minded professionals that are passionate about the art and science of editing podcasts.
Our goal is to help you build your business by providing tools, resources, and support so you can focus on what matters most—your craft. This isn’t just another group where everyone talks about how great they are at podcast editing; we show our work!
Follow or subscribe and take the Podcast Editors Mastermind with you today!
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Struggling to speak confidently when talking with prospective clients about what you do? Listen as we engage the mastermind to develop our hooks and services descriptions.

Let's face it: when you say you're a podcast editor, it might mean something dramatically different to a prospective client or employer. Join the discussion to learn more about how to describe what you do.