8 episodes

Create and grow your own corporate podcast with tips from the pros. Each episode is designed to inspire and instruct with colorful narratives, data and helpful tips from an array of podcasting, communication and business gurus.

Podcast on Podcasting uStudio Podcast App Trial

    • Business

Create and grow your own corporate podcast with tips from the pros. Each episode is designed to inspire and instruct with colorful narratives, data and helpful tips from an array of podcasting, communication and business gurus.

    ERIKA REILLY - How Dell Scored an 80% Podcast Adoption Rate

    ERIKA REILLY - How Dell Scored an 80% Podcast Adoption Rate

    Erika Reilly, Program Manager for Dell Technologies' Specialist Sellers, was challenged to increase the throughput of key corporate messaging to their 1500+ field specialists. They needed to increase their visibility into how well the content was being consumed – traditional mediums like email were only approximating a 10-15% engagement rate. Listen to our conversation with Erika as we discuss how Dell transitioned a significant volume of communication from email to podcast and their best practices for establishing consistency and scalability within this initiative. Read the full case study here: https://ustudio.com/dell-case-study/

    • 47 min
    JEN GROGONO: The Business Case for Podcasting

    JEN GROGONO: The Business Case for Podcasting

    uStudio CEO, Jen Grogono, explains why corporations should be leveraging the podcast medium for better employee, customer and partner engagement.

    Be sure to check out the blog “4 Reasons to Start Corporate Podcasting” if you need another reason to jump into corporate podcasting! Here's the link: https://ustudio.com/blog/internal-communications/4-reasons-start-corporate-podcasting/

    DR. ART MARKMAN: Turn Passions into Podcasts

    DR. ART MARKMAN: Turn Passions into Podcasts

    Art Markman is a cognitive psychologist who currently teaches at The University of Texas at Austin. He also serves as the director of a program called Human Dimensions of Organization, which aims to teach students about how culture, groups, and people influence a work environment.

    In this podcast episode, Art discusses his love for the human mind in a podcast, the challenges leaders may face when trying to change things up, and how versus why knowledge. He also dives into how organizations can better leverage podcasting to raise their collective IQ.

    If you want to hear more of Art, you can tune into his NPR radio and podcast show called Two Guys on Your Head. If you missed a few details from the podcast and need some refreshing, be sure to take a look at our blog post: https://ustudio.com/blog/podcasting/podcasts-change-management/

    REID MANGAN: Build a Studio on a Budget

    REID MANGAN: Build a Studio on a Budget

    Emmy-winning audio expert Reid Mangan discusses all things gear and reveals how easy it is to get started. He currently serves as a partner and head of production for On-Airstreaming.

    In this episode, Reid discusses audio essentials to help you get started with corporate podcasting. Don’t miss the section at 10:37 to hear Reid’s preferences on podcasting gear!

    Don't have time to listen to the podcast? Read the podcast highlights here: https://ustudio.com/blog/podcasting/we-asked-an-emmy-winning-audio-engineer-what-you-actually-need-to-start-podcasting-heres-what-he-said/

    NIR EYAL: Build Habit-Forming Podcasts That Get Listened To

    NIR EYAL: Build Habit-Forming Podcasts That Get Listened To

    Dubbed “The Prophet of Habit-Forming Technology” by MIT Tech Reviews, Nir Eyal is an expert of what drives us to engage with certain products over others. He specializes in the intersection of business, psychology and technology to form what he calls “behavioral design.”

    In this podcast episode, Nir discusses his “Hooked” model and applies it to the world of podcasting. He goes in depth on how long it takes to form a habit and provides tips on content creation. To hear Nir discuss the four parts of the habit-forming model, jump to 3:38.

    If you want to read about Nir's conversation with us, be sure to check out our blog post: https://ustudio.com/blog/podcasting/product-guru-nir-eyal-shares-secret-of-habit-forming-podcasts/

    SALESFORCE CASE STUDY: How We Made Podcasting a Reality at Salesforce

    SALESFORCE CASE STUDY: How We Made Podcasting a Reality at Salesforce

    For eight years running, Salesforce has been ranked as one of the most innovative companies in the world. It's no surprise that they are early adopters of new technologies including the use of advanced rich media like private podcasting for modernizing how they train and communicate with their employees to ensure a winning team.

    In this podcast, we talk to two of the team members behind the launch of Salesforce Radio. We couldn't be more excited to introduce you to Noelle Moreno, the Sr. Director of Content Strategy for Sales Enablement at Salesforce, and Andrew Duncan the Director of the Sound Department.

    In this episode, Moreno and Duncan take us through the journey of selling private podcasting to Salesforce leadership and building what ultimately became Salesforce Radio. We hope you enjoy hearing their story as much as we enjoyed recording it!

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