155 episodes

Discussing the issues that face podcast producers and podcasting. Each Roundtable features a new podcaster from the community of viewers listeners. We talk less about the 'how-to' and more about the 'why.' You'll learn how to improve your podcast through the shared experience of other podcasters.

Podcasters' Roundtable Ray Ortega, Dave Jackson, Daniel J. Lewis.

    • Technology
    • 4.9 • 85 Ratings

Discussing the issues that face podcast producers and podcasting. Each Roundtable features a new podcaster from the community of viewers listeners. We talk less about the 'how-to' and more about the 'why.' You'll learn how to improve your podcast through the shared experience of other podcasters.

    Finding Untapped Podcast Fans

    Finding Untapped Podcast Fans

    What can you do beyond simply publishing a podcast to find more podcast listeners? 
    Join Ray Ortega, Dave Jackson, Noel Davila, and Roger Nairn to chat about communities for your podcast, outside of your podcast itself, virtual podcast events, Spotify's growing market share, podcast awards and more.
    Watch this Round: https://www.youtube.com/watch?v=5WfUZupskmQ
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    • 1 hr 12 min
    Who Pays for Podcasts?

    Who Pays for Podcasts?

    Does moving podcasts behind a paywall work? Will Apple be testing the waters?

    Join Ray Ortega, Dave Jackson, York Campbell, and John Lund to discuss subscription models for podcasts.

    Stories discussed on this Round

    Title: Apple Spotlight

    Main Takeaway: This sounds promising for the independent Podcaster, but will it work?

    url: https://podnews.net/update/apple-podcasts-spotlight

    Title: Apple Podcast Subscriptions

    Main Takeaway: Would this be a blessing or a curse for the Independent Podcaster?

    URL: https://www.hollywoodreporter.com/news/apple-mulls-podcast-subscription-push-amid-spotifys-land-grab

    Title: Is Spotify’s big bet on podcasts failing?

    Main Takeaway: The battle of converting music listeners to podcast listeners continues. Will it be worth playing the long game to find success? And is the podcast audience big enough to warrant platforms branching out to have exclusive shows and content?

    URL: https://www.cnbc.com/2021/01/15/spotifys-big-bet-on-podcasts-is-failing-citi-says.html

    Title:  Media targets podcasts for takedown

    Main Takeaway: How far should podcast platforms go in censoring or taking down the spread of misinformation, and can it actually be done?

    URL: https://apnews.com/article/donald-trump-conspiracy-theories-media-misinformation-social-media-b7bb0ace8a617af733357f6ee15aca03

    Title:  The Story of the First Podcast Feed

    Main Takeaway: The long debated...first ever podcast.

    URL: https://podnews.net/article/first-podcast-feed-history

    Twitter dust up: "Mom and Dad are fighting…" https://twitter.com/davewiner/status/1352269149247066113

    Title:  Public media owners agree to sell Pocket Casts podcast platform

    Main Takeaway: significant given it’s share of the market in comparison to other podcast apps

    URL: https://current.org/2021/01/public-media-owners-agree-to-sell-pocket-casts-podcast-platform/?utm_source=podnews.net&wallit_nosession=1

    Title:  What is the Value of Platforms Anyway?...Or...The False Choice Between Reach and Revenue

    Main Takeaway: What Platforms Should do is boost your reach. Johnny Carson used to make careers overnight because everyone was watching. Being in Amazon makes it easier to be found, but may not boost your reach. A podcaster will either get a bigger audience, or get paid to join a platform.

    URL: https://audioinsurgent.substack.com/p/what-is-the-value-of-platforms-anywayorthe

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    • 1 hr 20 min
    Netflix won't be the Netflix of Podcasting

    Netflix won't be the Netflix of Podcasting

    Netflix is going to make movies available as an audio only experience. Will this pull people away from podcasts?

    Join Ray Ortega, Dave Jackson, Elikqitie, and Lee Uehara to discuss some of the final podcasting stories of 2020.

    Watch this Round: https://www.youtube.com/watch?v=EFKgG5VGrmk
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    • 1 hr 37 min
    How To Dominate Podcasting!

    How To Dominate Podcasting!

    If you created 500, three episode, podcasts, would you be the number one podcaster? This seems to be Spotify's approach with Anchor but does it work? Is it valuable? Are they really 'dominating' podcasting? 

    Join Ray Ortega, Dave Jackson, Angela Connor, and Zack Jackson to music podcasts, getting your show in shape and other stories in podcasting.


    Title: Spotify says it’s dominating the podcasting market because of a million-plus tiny podcasts

    Main Takeaway: I'm skeptical.

    url: https://www.theverge.com/2020/12/2/21755151/spotify-podcasts-anchor-stats-data-wrapped-2020

    Title: Text to Podcast Company Launches 

    Main Takeaway: Does a service like this make podcasting a turn-key commodity? I wonder if by selecting a narrator and having content read and turned into podcasts if there is a real connection with listeners. Is this just a way to make podcasting the new “content marketing?”  This may be okay for brands I suppose. I just think a connection with hosts being “real people” can really make a difference. Their website mentions turning ebooks into podcasts, for instance. This is not to pick on the company or the idea - I’m just talking about authenticity with podcasts. Not content being read by a nameless male or female voice.  The call-to-action on their website is “Create podcasts from any content.” Really? Is that what podcasts should become? 

    URL: https://podcastbusinessjournal.com/text-to-podcast-company-launches/

    Title: Apple Podcasts Names NPR’s Code Switch as It’s First Ever “Show of the Year”

    Main Takeaway: A podcast that focuses on one of the toughest topics for people to discuss, RACE, is named Podcast of the Year, which I think is phenomenal. I also started a podcast this year on a tough topic such as this - racial equality in the workplace - so this is something I’m excited to see happen. Also, the idea of “Show of the Year.” It’s the first but will it become Emmy and Grammy-like? What’s the criteria? Who decided? Was there a submission period? I didn’ t know this was happening and just think it’s worth discussing.  BTW, Code Switch is a really good podcast.  

    URL: https://www.npr.org/about-npr/940135424/apple-podcasts-names-nprs-code-switch-as-its-first-ever-show-of-the-year

    Title:  Why Carmakers Are Getting Into Podcasts and Audio Marketing

    Main Takeaway: We’ve talked a lot about advertising in podcasting, and it’s usually driven by companies inserting their ads into podcasts and paying the content creators based on the number of impressions. That sort of advertising has been around since the days of the newspaper (maybe earlier), but Hyundai and Ford are bypassing podcasters all together and making their own podcasts that are thinly veiled ads instead. Hyundai created a podcast where they interview musicians and take a “virtual audio tour” of their home city. They’re integrating all kinds of musical playlists on Spotify and visual elements on their website too. More interestingly though is Ford. They’re bringing back the Bronco and are advertising it through an 8-part “investigative” series called “Bring Back Bronco: The Untold Story”. If this sort of thing works, will companies start hiring podcast producers instead of paying for ads on established podcasts? Should we start pitching corporate podcast ideas and get some of that sweet sweet cash? 

    URL: https://www.adweek.com/media/why-carmakers-podcasts-audio-marketing/

    Title:  Bill Gates teaming with actor and activist Rashida Jones for new podcast, ‘Ask Big Questions’

    Main Takeaway: Can we just talk about how random this podcast is? From the article, “A mutual friend suggested the two might have a lot to talk about and the podcast idea was born.” I just started listening to the first episode, but I love Rashida Jones

    • 1 hr 17 min
    Are We All Music Podcasters Now?

    Are We All Music Podcasters Now?

    Have you heard you can use any music you want in your 'podcast' now!? Let's talk about the catch.
    Join Ray Ortega, Dave Jackson, Jordan Blair, and Bob Bender to music podcasts, getting your show in shape and other stories in podcasting.
    Stories discussed on this Round
    Title: Buzzsprout Adds “Locked” Tag Feature, Encourages Other Hosting Platforms to do the Same
    Main Takeaway: should be added to the RSS feed on all hosting platforms to prevent podcast pirates from making ad revenue from dynamically inserted ads. (Transistor has also announced support of podcast locking.)
    url: http://www.insideradio.com/podcastnewsdaily/buzzsprout-adds-locked-tag-feature-encourages-other-hosting-platforms-to-do-the-same/article_64a99b02-17a5-11eb-a6e3-4b3670ca346f.html
    Title: Use This Downtime To Get Your Music Business Affairs In Order
    Main Takeaway: Taking this opportunity of downtime to catch up on the business details of your show, along with fine tuning your craft, It’s a brand new and different world out there, and we’re all in unchartered waters, so there’s no better time to up your game as someone who’s entertaining others. 
    URL: https://www.businesssideofmusic.com/use-this-downtime-to-get-your-music-business-affairs-in-order/
    Title: Spotify Launches New Audio Experience Combining Music and Talk Content
    Main Takeaway: Spotify’s new allowable podcast format seems to benefit podcasters whose topic covers music, but it all comes with quite a catch. 
    URL: https://newsroom.spotify.com/2020-10-14/spotify-launches-new-audio-experience-combining-music-and-talk-content/
    Title:  The Virtual Music Conference May Become the New Norm
    Main Takeaway: Get used to the idea, that the virtual world may be what we’re possibly doing for the next 6 to 12 months. The live gathering is going to be slow in coming back. Such events as SXSW, NAMM Show, CRS, and other industry events are all planning on either postponing (or not continuing) their events, or taking it to an entirely virtual world. There’s a lot of solutions out there, its finding the one that’s going to work best for what you do, and attracting your audience (and keeping them).
    URL: https://www.businesssideofmusic.com/136-the-virtual-music-conference-may-become-the-new-norm/
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    Thanks and I can't wait to see you at the Roundtable!

    • 1 hr 11 min
    Do You Trust Podcasts?

    Do You Trust Podcasts?

    Do you trust and value the opinion of your favorite podcast more than other media? If yes, why do you think that is? 
    Join Ray Ortega, Dave Jackson, Nicole Ackermans, and Elzie D. Flenard, III to discuss what makes a podcast trustworthy. 
    Watch this Round: https://youtu.be/75eyx7JcU7U
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    Thanks and I can't wait to see you at the Roundtable!

    • 1 hr 20 min

Customer Reviews

4.9 out of 5
85 Ratings

85 Ratings

Hokiesquid ,

Finding New Podcast Subscribers - Nailed It!!

At 57:04 Ray nailed the new podcaster mindset re: obsession with stats. It is hard not to compare ourselves with more successful shows and is great to hear Ray and the other Roundtablers state how they don’t matter and to talk focus on our chosen niche. I am subscribed and ready to learn more. Godspeed, Kevin Pannell, Host of Between the Slides: From Plans Chief to Project Manager podcast.

BassCaster Bros. ,

Valuable Content!

Ray, Dave, and Daniel do a awesome job every week discussing problems podcasters face. If you are a podcaster you need to subscribe!

-Josh

CreativeContent ,

Fabulous!

Such valuable content!! Thank you guys!

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