Analyzing Trends

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Analyzing Trends

Analysis and insights on culture and the future.

HÁ 2 DIAS

Analyzing Possible Futures Using Structured Analytic Techniques

Students in the Analyzing Trends course at Parsons School of Design used SATs to explore four key areas that will shape human life over the next fifty years: cities, education, fashion, and work. Their work revealed both exciting possibilities and deep vulnerabilities that society must address to create a better future. In the case of cities, privatization may make urban environments more efficient, but it also threatens to exclude lower-income residents from essential services. If corporate-run districts replace public spaces, people may lose access to the parks, libraries, and transit systems that allow communities to thrive. This shift could lead to economic segregation where only those who can afford premium city access can participate in the best parts of urban life.

20min
HÁ 5 DIAS

The Semiotics of the New Populist Identity

Populist movements in 2025 are not merely reactionary forces but evolving cultural entities shaped by digital communities, linguistic codes, and ideological paradoxes. These movements leverage humor, aesthetics, and redefined political language to navigate tensions between decentralization and centralized figures, reflecting deeper power struggles beyond traditional populism. By analyzing these networks of meaning through semiotic foresight, we can move beyond oversimplified labels and better understand the cultural and strategic dynamics at play in contemporary political realignments.

20min
17 DE FEV.

The Future of Fashion in a Post-Global World

As Shein faces mounting investor pressure and regulatory scrutiny, the future of fashion manufacturing and consumption is set for major transformation. This discussion explores how strategic foresight can help brands navigate a post-global world by shifting from mass production to decentralized, AI-driven, and consumer-participatory fashion models. By examining possible futures, from collapse to transformation, we uncover how brands can prepare for localized manufacturing, empower consumers as makers, and adapt to evolving economic and policy landscapes.

12min
17 DE FEV.

Intragenerational Animus & the Riddle of the Sphinx

The struggle between past and future is nothing new, but for Gen Z, the stakes feel higher than ever. As they navigate deep internal divides, their choices will not only define their own identity but also set the course for the world Gen Alpha will inherit.

13min
9 DE FEV.

Orange Juice Identity Crisis

Orange juice is experiencing a cultural identity crisis as shifting health narratives, climate instability, and changing consumer preferences erode its historical relevance as a breakfast staple. Culture Mapping reveals the ideological tensions between its nostalgic image and modern wellness trends, while Resonance Analysis highlights the failure of brands to emotionally connect with younger consumers seeking functionality, authenticity, and sustainability. To regain relevance, the industry must reframe OJ’s identity beyond breakfast, embracing personalization, transparency, and innovation in functional beverages.

15min
3 DE FEV.

Post-Post Truth Futures

In 2025’s Post-Post-Truth era, brands must navigate fragmented narratives, algorithmic bias, and misinformation. Success hinges on adaptive storytelling, real-time AI insights, and cultural semiotics. Strategic agility, predictive modeling, and decentralized trust systems will define resilient brand influence.

20min
1 DE FEV.

The Algorithmic Flâneur

The concept of the algorithmic flâneur reimagines the traditional urban observer as an AI-augmented entity that navigates digital landscapes to uncover hidden cultural patterns, resist bias, and enhance strategic foresight. By integrating AI into cultural analysis, this approach enables the identification of emerging trends, engagement with subcultures, and the mapping of semiotic shifts beyond dominant algorithmic narratives. Ultimately, AI as a flâneur serves as a critical tool for expanding perception, challenging homogenization, and fostering a deeper understanding of cultural complexity in the digital age.

18min
23 DE JAN.

Contrasting Trends from 2020 & 2025

Trends from 2020 to 2025 reveal dynamic patterns of continuity, contrast, and evolution. These shifts showcase how cultural, technological, and social narratives adapt and diverge over time.

21min

Analysis and insights on culture and the future.

Criado por

scenarioDNA
Anos de atividade

2024 - 2025
Episódios

37
Classificação

Livre
Copyright

© scenarioDNA 2024
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Analyzing Trends