Privacy-first marketing on the AI frontier

The adoption of AI has opened new opportunities to personalize customer experiences. However, these advancements bring significant ethical considerations regarding data privacy and consumer trust. Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies.  

In episode #32 of Campus 10178, the ESMT Berlin podcast, host Tammi L. Coles speaks with Andreea Mandeal, head of global marketing at brighter AI, a provider of image and video anonymization software based on generative AI. Drawing on the lessons of her career journey, Mandeal shares her insights on the implications of privacy-preserving technologies and why companies must pay attention to consumer demand for privacy-first marketing. She also addresses the impact of legislation, like the European Union’s GDPR and Japan’s APPI, on ethical AI adoption in marketing. These are important considerations for marketing professionals, tech enthusiasts, and business leaders navigating the fast-evolving AI landscape.

Guest contact information

Andreea MandealHead of Global Marketingbrighter AI

- LinkedIn: https://linkedin.com/in/andreea-mandeal

- brighter AI: https://brighter.ai/

About Campus 10178

Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.