Product Chats Podcast Pragmatic Institute

“It is essential to adopt a structured approach to collecting buyer insights. Now, if companies decide just to do an ad-hoc buyer interview or win-loss interview, and it's not a more structured process, then companies will end up relying on anecdotal information and never truly understanding the buyer” — Diana Igua
 
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews two experts from DoubleCheck Research —Diana Igua, director of marketing & operations and Jen Doyle, research director, about why win/loss is an essential activity for any company.
 
They discuss:
What win/loss programs provide to product managers, product marketers and sales teams
Why a collection of conversations is more meaningful than one story
How to establish a standardized and focused process for structuring win/loss research
Why surveys aren’t an adequate replacement for win/loss interviews
Two approaches to get target groups to engage with a win/loss interview

Additional Resources
Foundations
This course is the first step to becoming truly market-driven You’ll learn how to understand the market, how to use market knowledge and how to master the Pragmatic Framework.
Learn More
https://www.pragmaticinstitute.com/course/product/foundations

“Interestingly, there doesn't seem to be a market to hire consultants, to tell executives that their idea is stupid.” - Paul Young
 
What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels like. But if we look a little closer, maybe the data was saying exactly what would happen, the team just didn’t listen.
 
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about the lessons CNN+ can teach product managers.
 
They discuss:
What early warning signs did CNN+ ignore that might have indicated the product wouldn’t succeed
The conversion rate you should expect going from a freemium model to a premium model
Why you need both data and stories to effectively communicate market research

Keep Learning
Launch
is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.
Enroll Today

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a successful path that combines innovation, proven methodology and sure-fire approaches to hone-in on the attributes and differentiators that set you apart from your competitors?

We got you covered.

Leon Stigter, Senior Technical PM at Amazon Web Services, covers topics on distinctive competencies and when and how innovation can become your biggest ally. In this discussion Leon will share:

How you can find distinctive competencies and turn them into assets
Why does “distinctive” matter in distinctive competencies?
How to use marketing as a top asset when telling your story
Why data is a key factor in your process

“Here’s how we define distinctive competencies: they are the unique attributes your organization has developed that allow you to deliver value into your market.” — Paul Young
 
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about distinctive competencies and how to avoid some of the biggest pitfalls when identifying them.
 
They discuss:
Distinctive competency as it relates to core competencies
Examples of distinctive competencies: innovation, culture, customer intimacy, patent portfolio
Why you can’t innovate like Apple >> Read More
The consequence of assuming distinctive competencies without external validation
Why technology isn’t a good distinctive competency
How many (or few) distinctive competencies you should have in your organization
The strategies for shifting distinctive competencies (the slow way and the fast way)

Enroll in Foundations and get a lifetime free membership to the Pragmatic Alumni Community
Students learn how to:
Become market-driven by exploring concepts such as how to uncover strategic opportunities
Define product team roles and responsibilities
Prioritize actual vs. desired business goals
Talk to and observe the market in action.

Enroll Today

“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow
 
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirsten Butzow, Senior VP, customer operations at Houghton Mifflin Harcourt
 
They discuss:
Sprints and how the market cares about usefulness and impact—not methodology
Who is driving the release planning discussions
How to collaborate for a launch
Why requirements should start with data and market research
The helpful role of a retrospective

Additional Resources

Want to learn more about effective launches?
 
Launch
is a course that helps you create a more strategic approach to exceed your business objectives. Learn to execute successful launches that align your entire organization around the same strategies and goals.
Enroll Today
 

“It's been a really interesting time to see such a high degree of camaraderie and cheerleading in the community because everyone is working on leveling something up; they want to grow their team; they wanna grow their influence; they wanna grow their own skill level.” — Georgina Donahue, Director of Community at Pragmatic Institute
 
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Georgina Donahue, the director of community at Pragmatic Institute, about the growth of the Pragmatic Alumni Community.
 
They Discuss
How the community helps connect alumni with jobs, candidates and innovative hiring strategies
The types of engaging conversations happening in the community around building cross-functional teams and collaborating with other departments
Masterclass opportunities exclusive to community members

Enroll in Foundations and get a lifetime free membership to the Pragmatic Alumni Community
 
Students learn how to
Become market-driven by exploring concepts such as how to uncover strategic opportunities
Define product team roles and responsibilities
Prioritize actual vs. desired business goals
Talk to and observe the market in action.

Enroll Today