Production Value Matters: The Business Event Podcast

Byrne Production Services
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Production Value Matters: The Business Event Podcast

Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered. Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level. Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable! Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9

  1. The Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & More

    5 HR. AGO

    The Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & More

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto. With over 20 years of experience, including his transformative tenure at Hot Docs, Brett shares insights on developing engaging content for diverse audiences, building strategic partnerships, and leveraging technology for hybrid event formats.

    29 min
  2. Is Events Truly an Industry – and Does It Even Matter?

    FEB 25

    Is Events Truly an Industry – and Does It Even Matter?

    For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Borelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry? They examine real-world examples like the 2019 Toronto Raptors championship parade and the Mandalay Bay shooting to explore the consequences of insufficient industry standards, while debating potential paths forward for the events profession.

    52 min
  3. Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz

    FEB 18

    Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

    38 min
  4. The Four Key Outputs to Track Event Success

    FEB 11

    The Four Key Outputs to Track Event Success

    For additional resources for #eventprofs visit www.productionvaluematters.com Matthew’s back for The AV Advisor! Today he breaks down the four essential output categories that every event should measure: sentiment, data, business objectives, and content. He explains why focusing on results rather than processes is crucial for event success, and provides practical methods for measuring each output category.

    29 min
  5. Balancing Creativity and Budget: Lessons from Atlassian's Jeremy Youett

    FEB 4

    Balancing Creativity and Budget: Lessons from Atlassian's Jeremy Youett

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, Matthew interviews Jeremy Youett, Head of Proprietary Events at Atlassian. Jeremy shares valuable insights on balancing creativity with budgetary constraints, selecting strategic partnerships, and measuring event success through both business impact and audience engagement metrics.

    30 min
  6. The Debate: Industry Events You Don’t Want to Miss in 2025

    JAN 28

    The Debate: Industry Events You Don’t Want to Miss in 2025

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, our panel is back to dive into the must-attend industry events and how to make the most of them. From selecting the right conferences to maximize your ROI to balancing industry-specific and unexpected non-endemic events, we’ve got you covered. Tune in to get insider tips on leveling up your event strategy and staying ahead of the curve!

    45 min
  7. The Psychology of Sensory Event Design: Creating Memorable Brand Experiences

    JAN 21

    The Psychology of Sensory Event Design: Creating Memorable Brand Experiences

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With a background in psychology and event marketing, Chelsea shares insights on using psychological principles to create more engaging and effective event experiences, from trade show booths to corporate conferences.

    40 min
  8. New Year, New Strategies: Your 2025 Event Production Game Plan

    JAN 14

    New Year, New Strategies: Your 2025 Event Production Game Plan

    For additional resources for #eventprofs visit www.productionvaluematters.com In this January AV Advisor episode of Production Value Matters, host Matthew Byrne discusses how to set up your event production for success in 2025, focusing on three key pillars: people, process, and technology. He shares insights on team development, process refinement, and emerging technology trends, while addressing budget considerations in the current economic landscape.

    31 min
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Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered. Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level. Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable! Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9

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