Profitable Mindset Charlotte Smith
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- Business
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You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you're not doing enough in your family or in your business. You'll learn step-by-step how to create the results you want in life!
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#201: My Step-by-Step Process for Drop Sites or Delivery
Click HERE to Reinvent Your Farm Marketing: Free Training
Getting your products into the hands of the people who need them most can sometimes be a challenge - do you build a farm stand on your farm?
Or do you sign up for multiple farmer's markets? Or, try to get into stores or restaurants?
What's best? There are so many options for selling!
And there are pros and cons to all options.
Many of my clients - farmers all over the US - have started doing drop sites, and for some of them, this is their only way of selling.
They say they love the control over their schedule they have.
They no longer have the hard labor of markets - packing up and schlepping their stuff to the market, only to often turn around and have to bring some of it back home again, unpack and restock.
When they use pre-orders and drop sites, as I teach, they know that what they pack up is presold and will NOT be coming home with them.
Today I share my step-by-step process and I have the exact steps l use.
You'll also learn:
my strict boundaries that ensure everyone shows up to get their order the technique I use to make sure my costs are covered while still offering "free delivery" understand how "if you confuse them, you lose them!" Use my process as a guide—it may not work exactly for you, but take what works and add your own spin.
Lastly, forward this to your farmer friends who may need this extra instruction to set up their drop site or delivery process.
Enjoy,
Charlotte -
#200: How This Alabama Farmer Pays Herself, Her Kids, and Is Building a Balanced & Profitable Farm Business
Click HERE to Reinvent Your Farm Marketing: Free Training
Today on the podcast, you’ll hear how this farmer is making 30% more money on her farm this year over last, paying her kids and herself, AND living with calm and balance.
Glenna Dunnigan, a farmer in Florence, Alabama, found herself stuck in a windowless cubicle working for a cotton company in Tennessee.
>>Tune In To Hear Glenna’s Success Story HERE
That’s NOT what she dreamed of doing with her Business Ag degree - she dreamed of having her own farm.
But she knew it couldn’t look like her dad’s farm - growing up on her family farm, she rarely saw her dad! He came home every night at 9 PM, ate dinner, and fell into bed long enough to get up and do it all again the next day.
She’s building a farm that she can pass on to her kids - they don’t want a farm life that requires 18-hour days and lots of debt! They want to take over a money-making business.
So she joined my 5X Your Farm Sales program last August, and you’ll hear about her success today.
“You’ve empowered me by teaching me how to make money on this land using the marketing strategies and business planning you teach.”
Glenna says:
For several years, my farm was just limping along, making enough to buy seeds for the next year.
But when I did your farm marketing business planning, the next year we made 30% MORE sales than I’d even planned on in my wildest dreams!
I couldn’t afford NOT to do this program!
I’m paying my kids and making a nice profit.
“You’ve helped me create proof I can make enough money to have a sustainable life with my family.”
>>Listen to Glenna’s story Today on the Profitable Mindset Podcast
Glenna's an example of what's possible for you, too, when you implement the mindset and marketing strategies I teach.
See you in the episode!
Warmly,
Charlotte -
#199: The Five Phases of Your Farm Business for Game-Changing Success
Click HERE to Reinvent Your Farm Marketing: Free Training
There are 5 phases you must go through on your farm to get to profit.
Sounds good so far - nice and easy! Just 5 phases!
But there’s a massive problem with this -
Most people get stuck looping in the first 3 phases and NEVER get to move on to phases 4 and 5.
You can’t get to a successful and profitable farm, though, unless you get through all the stages.
You’ll learn that phase 3 is the HARDEST stage - I don’t call it ‘the river of misery’ for nothing!
It’s the stage that makes you think you’ve done the wrong thing and need to quit.
It can take many months, maybe a year or two, to get to stage 4, but farmers tell me it’s worth it.
Farmers email me regularly about how sweet the payoff is after sticking with it through the hard building stages.
“The mindset work we do building farms is the hardest work you’ll ever do in your life, but it’s THE KEY to creating a farm business that serves YOU and your family... instead of a beast that eats you alive.”
The quote above is from 5X Your Farm Sales farmer who’s coached with me for 6 Years. Give it all the time it takes
THIS episode of the Profitable Mindset will teach you to stay with it instead of give up.
Only then, if you stay in the challenging phase and actually move through it, will you get the reward of having built your profitable farm.
Let’s do it!
Charlotte -
#198: The #1 Thing to Focus On This Year to Get Your Farm Profitable
Click HERE to Reinvent Your Farm Marketing: Free Training
The biggest challenge that drives farmers out of business most often...
...is that you’re NOT focusing your most valuable resources on the right thing.
And big surprise - your most valuable resource is NOT money.
Why not? Because you don’t have a lot of that on a farm!
I address how and what to focus on in a short 11-minute episode today on the Profitable Mindset Podcast.
>>Click HERE for Episode 198, How to Focus the Right Resources on the Right Products
It’s okay that money’s tight.
Because when you learn the skill of focusing the right resources on the right one thing, you’ll get to success.
How do I know this? I have 300 farmers in my coaching program doing this one thing.
And it’s working. Money follows.
Week after week, farmers report they focus on their one product or their one sales outlet, EVEN IF they’ve diversified.
You’ll want to watch the video on this page, too. It underscores just how important focusing your resources is.
Click HERE for the audio and video of Episode 198.
Warmly,
Charlotte -
#197: Six Steps to Raise Your Prices Without Losing Customers
Click HERE to Reinvent Your Farm Marketing: Free Training
I’ve never met a farmer who I thought their prices were too high and my advice was to lower them.
Never. And that’s in 12 years of working with farmers to get profitable.
So - chances are, your prices are not covering all your costs including a living wage for you or your employee and ON TOP OF THAT a generous 35-40% profit margin.
But when faced with raising your prices to that amount, I know what happens next…
…cue the fear and guilt. Doubt. Anxiety.
I hear this on repeat from farmers across the country.
”but I feel bad I have to charge so much!” “I’m nervous - I can’t afford to lose customers!” “I just need to become more efficient and save money elsewhere so I can keep the prices low.”
In episode 197, I outline the proven steps I use and now teach to my clients that allow you to increase your prices with confidence.
If you don’t learn the skill of raising your prices, you’ll do your farm in. I see this over and over - farmers who’d rather suffer the pain of loss from giving up vs. the pain of learning to do something new.
It’s going to hurt either way - the stress of financial hemorrhaging until you quit.
Or, the pain of learning to do the hard thing in the way I teach until, with practice, it gets easy.
Every new skill is painful and challenging at first. But the payoff from that pain is so much better than the payoff of quitting and losing your dream.
When you follow these steps, you’ll shift to feeling empowered and confident and the fear and guilt will ease.
Your customers WANT to pay you what you need to stay in business when you market the way I teach in 5X Your Farm Sales.
Today’s episode will help you feel confident you now have a process for raising your prices.
Let’s get you on the path to a sustainable, profitable farm! -
#196: How to Handle the Uncertainty of Farm Life With Calm Instead of Anxiety
Click HERE to Reinvent Your Farm Marketing: Free Training
I don’t have to tell you this:
Building a farm is so much more than deciding what to raise and then selling it.
It’s an emotional experience - full of:
Doubt, anxiety, stress, worry, confusion, guilt, and so many more emotions.
So one of the most important skills you’ll need to learn if you want to last long-term is how to manage for these emotions that will make you want to shut down.
Not how to suppress them. Or ignore them. Or pretend they’re not there.
But you’ll need to learn how to contend with these not-so-feel-good-emotions.
Today on the Profitable Mindset podcast, we tackle one of them - I teach you how to manage for anxiety when things are so uncertain in life.
If you want to experience freedom, prosperity, and happiness on your farm and in life, I’m going to hand you the formula that works for farmers daily inside my coaching program.
This is a proven playbook for managing your anxiety.
Stressed and anxious about the uncertainty of life and farm?
I got you.
We’re in this together.
Warm Hugs,
Charlotte
Customer Reviews
Love this podcast!
Your podcast is exactly what I have been looking for. You help me to think outside the box when it comes to marketing. I never would have done an email newsletter because I am myself rarely open my email. However, I have now published two newsletters, and have nothing but excellent reviews. So much of what you talk about is really the foundation of what my husband and I are trying to build together. I especially love how you encourage your listeners to dream bigger. Not just dreaming… But giving methods to make our dreams become realities.
Amazing
I found you in Facebook and was very skeptical. But like us all I clicked and then went to find your podcast. And now on show 4 I’m going thru then all today thank you thank you. I can not wait to get further in.. This is just amazing thank you
Very salesy
I think charlotte has some good points; however, the episodes are SO salesy for her courses and coaching. It’s exhausting to listen and to be constantly sold to.