164 episodes

Hi I'm Rachel and I'm a crazy dog lady.

I love talking about pets and writing about pets as a freelance journalist and pet blogger.

With the pet industry booming and new and pawsome pet brands being created every day, I now offer tips for pet business owners on ways to promote their work.

That might be appearing in mainstream media, so newspapers, magazines, TV and Radio shows and websites.

It could be working with new media creators, so bloggers, podcasters or social media influencers.

Or creating a blog of your own.

As a journalist of 20 years I know what makes a story and what journalists want.

And as an award winning pet blogger at https://www.thepawpost.co.uk/, I know what pet owners love to see, read, watch and listen to.

On my podcast I'll be sharing how to best promote your business so you can get known, win clients and make money.

Tune in each week for tips and advice, interviews from petpreneurs who have been in the spotlight, plus experts in the industry.

And if there's a subject you'd like to cover, I'd love to hear from you.

Stay in touch on social media @rachelspenceruk on all platforms and thanks for listening!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Publicity for Pet Businesses Rachel Spencer

    • Business
    • 5.0 • 1 Rating

Hi I'm Rachel and I'm a crazy dog lady.

I love talking about pets and writing about pets as a freelance journalist and pet blogger.

With the pet industry booming and new and pawsome pet brands being created every day, I now offer tips for pet business owners on ways to promote their work.

That might be appearing in mainstream media, so newspapers, magazines, TV and Radio shows and websites.

It could be working with new media creators, so bloggers, podcasters or social media influencers.

Or creating a blog of your own.

As a journalist of 20 years I know what makes a story and what journalists want.

And as an award winning pet blogger at https://www.thepawpost.co.uk/, I know what pet owners love to see, read, watch and listen to.

On my podcast I'll be sharing how to best promote your business so you can get known, win clients and make money.

Tune in each week for tips and advice, interviews from petpreneurs who have been in the spotlight, plus experts in the industry.

And if there's a subject you'd like to cover, I'd love to hear from you.

Stay in touch on social media @rachelspenceruk on all platforms and thanks for listening!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Using the power of community to grow your pet business with Sandra Emmons from Happipup

    Using the power of community to grow your pet business with Sandra Emmons from Happipup

    She’s never done a Facebook live, her referrals come from her hairdresser and she’s gone from struggling to fill classes to causing so much FOMO she has a waitlist.
    Meet Sandra Emmons from Happipup, my guest on the podcast this week who is throwing the rules out of the window and doing things her way.
    Sandra runs an award winning dog and puppy training business in Berkshire and is talking about using the power of community to grow your pet business.
    She LOVES getting out and about in her local area with her clients and their pups and dogs, and the adorable pups get tongues wagging as fast as their tails.
    People approach her in the pub, the park, the coffee shops to see how they can join in the fun and it’s helped her grow her business in a way that feels right for her.
    No cringing about doing things she doesn’t want to do on social media
    No hustling round in Facebook groups looking for clients.
    Instead she’s caused such a buzz about how she works that people flock to her!
    Sandra and I have worked closely for the last year, she was one of my coaching course coachees and I have LOVED seeing her thrive.
    Key topics and timings in this episode:
    0.20 - Sandra shares what she focuses on in her pet business and the kind of services she offers.
    4.21 - Working as a primary school teacher and in building maintenence before finding her dream job as a dog trainer.
    5.00 - Building up Happipup as a part time job as she set up her business and how scary it was at first.
    6.22 - The shock of having to learn about marketing and outsourcing social media at the start and why you don't have to do it all!
    8.00 - My background of working with Sandra as a client.
    09.06 - Having faith that when times are hard, good times are around the corner.
    11.36 - How Sandra gets seen in her local community and what's worked for her and why her real life training generates FOMO.
    13.14 - Getting out and about and how this has really skyrocketed her business.
    14.10 - How TALKING to people instead of Facebook lives have helped her grow.
    18.00 - A typical customer journey for one of Sandra's clients.
    19.09 - Sandra shares her experiences she has in her classes from skateboarding dogs to Danny De Vito cutouts.
    21.46 - Working with the community and bringing people together.
    24.05 - Why it's key to promote responsible dog ownership and being a considerate dog owner.
    26.19 - Having a laugh and being a supportive ear to her clients.
    29.30 - Sandra's advice to shy pet professionals who want to build strong relationships in their community.
    30.24 - Don't feel like you have to do the same as everyone else and do what you feel confident with.
    32.00 - What's next, training new staff and rolling out her Swap and Share boxes.
    34.30 - Where to find out more about Sandra and Happipup.
    Links mentioned in this episode:
    Head to the Happipup Website: https://happipup.co.uk/
    Give her page a like on Facebook: https://www.facebook.com/HappipupDogTraining
    And you can follow her on Instagram: https://www.instagram.com/happipupuk/
    Find out more about my one to one coaching: https://publicityforpetbusinesses.mykajabi.com/offers/q6UPFN9P/checkout


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min
    Come join the Show your pet business some love challenge

    Come join the Show your pet business some love challenge

    Is your pet business marketing in need of some tender loving care?
    I’d love to invite you to my ‘Show your pet business some love’ challenge.
    It’s a free five day challenge taking place from January 30th to February 3rd 2023 where you shake things up in your pet business and remember why you fell in love in the first place!
    With Valentine’s Day coming soon, I decided to create a free event around showing the love and you can learn what to expect in this episode.
    SAVE YOUR SPACE HERE: https://publicityforpetbusinesses.mykajabi.com/show-some-love-challenge
    Key topics and timings:
    0.20 - Introducing the challenge and the idea behind showing some love.
    4.46 - Why your pet business might need showing some love
    6.36 - What’s the impact of this?
    9.25 - Why I’m joining in the challenge with you 
    13.28 - What to expect from the challenge
    14.56 - How to register for the challenge
    Links mentioned in this episode:
    Register for the challenge: https://publicityforpetbusinesses.mykajabi.com/show-some-love-challenge
    Join my free Facebook group: https://www.facebook.com/groups/publicitytipsforpetbusinesses


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 15 min
    The year of the Big Girl Pants - 2022 in review

    The year of the Big Girl Pants - 2022 in review

    Do you have a review of your year? What you did? What worked? What didn’t? What brought you joy? What made you want to howl with rage?
    This week on the podcast I’m talking through what happened in my business in 2022.
    You’ll find the episode interesting if you’re nosey like me and if you’re looking for a framework to do a review of your own.
    I’m sharing a warts and all account including the launch where no-one bought, what happened when I put my big girl pants on, the coaching course that changed my life and what’s new for 2023.
    Key topics and timings in this episode:
    0.20 - Intro to what the episode covers and why I'm sharing this.
    1.50 - What happened in my business in 2021.
    6.27 - Be Bold and how Anna Webb inspired my words for the year for 2022.
    7.36 - Why I did the ILM Level 5 course in coaching and mentoring.
    10.51 - Launching the Get In the Press course in January and having lower sign ups.
    12.49 - Launching the Be Bold Bootcamp.
    15.33 - Launching the Get In the Press course in June and no-one buying it.
    16.54 - Recouping what I'd missed out by selling Power Hours.
    17.44 - Why I decided to take August off.
    19.03 - Running a five day challenge and what happened when the Queen died in the middle of it.
    21.34 - Coming up with the skeleton outline for the Pets Get Visible mini membership.
    24.06 - Launching Pets Get Visible to current clients.
    26.44 - Using the period between Christmas and New Year to grow the mini membership by nearly a third!
    28.10 - My 2023 offers - coaching, Pets Get Visible and one to one.
    34.18 - Why it's ok to talk about failures and the lessons I learned.
    36.16 - Looking back at what you've achieved as well as forwards.
    32.14 - Adopting a more 'coaching' approach rather than thinking I have to provide the answers all the time.
    41.07 - Ways to work with me in 2023 - Book a call. here
    Links mentioned in this episode:
    Find out more about my Power Hours and Half Days one to one,
    Listen to In the spotlight with Niki French from Pup Talk.
    Learn about my Be Bold Bootcamp
    Read about how to navigate emotional events in your marketing
    Find out more about the NatWest Entrepreneur Accelerator,
    Check out my pet blog www.thepawpost.co.uk
    AFFILIATE LINK - read The Gap and the Gain by Dan Sullivan.*
    Fancy chatting about 1-1 or my Mastermind: Book a call.
    Grab my free resources:
    27 ideas to promote your pet business
    How to pitch yourself as a podcast guest
    a href="https://publicityforpetbusinesses.mykajabi.com/Press-Release"...

    • 42 min
    Setting goals for 2023 and sticking to them!

    Setting goals for 2023 and sticking to them!

    Goals - does it make you want to weep when you hear the word? Or are you a goal getter?
    This week’s podcast is about setting goals and sticking to them.
    In it I talk about how to decide on a goal that’s achievable and also something that you actually want.
    Plus considering WHY you want to achieve it and what it will mean to you.
    And why I DON’T want to have a six figure business.
    Plus four examples of different goals to help you with you own.
    If you’d like to chat about working together on your goals, you can book a chat here.
    Key topics and timings in this episode:
    0.20 - Setting goals that are realistic.
    1.20 - What to expect from this episode and examples of different goals.
    1.54 - Why goals don’t have to be about work.
    3.50 - Why it’s key to consider WHY you want a goal.
    5.23 - How often what we think sounds appealing might not be when we really dig into what you’d need to sacrifice to have that goal.
    6.54 - Goal setting example 1 - online course.
    11.48 - Goal setting example 2 - fully booked for the summer as a cat sitter.
    14.58 - Goal setting example 3 - being on a big retailer like Not on the High Street.
    18.51 - Goal setting example 4 - running a sub 2 hour half marathon.
    24.21 - Finding someone to support you and keep you accountable with your goal.
    27.16 - How we can work together if you’d like support with your goals.
    28.07 - Coaching example - Jo Sellers from Pippin Pets and her book launch goal. 
    29.34 - Wishing you every success with your 2023 goals.
    Links mentioned in this episode:
    Learn more about the Pets Get Visible mini-membership: https://publicityforpetbusinesses.co.uk/invitation-pets-get-visible/
    Book a call if you’d like to chat about working together one to one: https://calendly.com/rachelspenceruk/friday-drop-in
    Check out Sarah at Albie’s Boutique: https://www.albiesboutique.com/
    Check out Wendy at My Three Cats: https://www.mythreecats.co.uk/


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 30 min
    Plan your publicity for 2023

    Plan your publicity for 2023

    Are you kicking yourself for missing out on Christmas advent calendar or 12 days of Christmas countdown?
    If so this podcast episode is for you.
    It’s all about forward planning for 2023 so you can get ahead of yourself and make sure you’re maximising every opportunity.
    So you can link the product or service you offer to seasonal content and bring more sales to your business.
    It’s a really simple method, and it will mean you go into 2023 feeling ahead of the game.
    Key topics and timings in this episode:
    1:02 - Why this episode is for you if you’re one of those people who is kicking themselves for missing out on a Christmas advent calendar or a 12 day of Christmas countdown.
    2.19 - What you get if you join my Plan your publicity class on January 4th at 1pm.
    3.17 - How to get started with planning ahead - write down all of the products and services you sell in your pet business.
    5.12 - Consider when are the key times people need your thing and create campaigns around them. For example, cat sitting in summer holidays.
    8.04 - Campaign example - Sarah Jones from My Anxious Dog and her Dogs in yellow day.
    7.19 - Making the most of awareness days that are linked to what you do.
    9.44 - How to find out about awareness days. 
    12.06 - Case study - Jo Sellers - Adore Your Adolescent Dog book. 
    14.20 - Why you need to be thinking 90 days ahead when it comes to your marketing, especially for a new product or something big in your business. 
    15.11 - How you can prepare a campaign if you’ve been nominated or shortlisted for an award to make sure you shout about it!
    16.35 - Working with My Pets Get visible members on their Q1 goals.
    17.49 - How the mini membership works.
    19.28 - How the Plan your publicity for 2023 workshop works. (Sign up link is below)
    20.18 - Thanks for supporting the podcast in 2022.
    Links mentioned in this episode:
    Sarah Jones from My Anxious Dog on her Dogs in Yellow campaign.
    Fancy planning your marketing live every month?
    My Pets Get Visible mini membership is just what you need.
    It's at a no brainer price of £20 a month or £220 for the whole YEAR.
    Head to the link below to pay monthly:
    https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr
    Or here to pay in full. 
    https://publicityforpetbusinesses.mykajabi.com/offers/RHWVfmqU
    OR…
    Get the replay of my Plan Your Publicity for 2023 class.
    You get ideas for the whole year, and a workbook to put them in plus a guide on creating campaigns and what to include.
    This is £37 and you can get the recording and all you need to plan your year on the link below.
    https://publicityforpetbusinesses.mykajabi.com/offers/zNwRX65e
    Pets Get Visible members get this as part of the package, so if you’re already in the mini-membership, please don’t buy it!


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 21 min
    12 C's of Christmas for your pet business

    12 C's of Christmas for your pet business

    Are you ready for a rest this Christmas? I know I am!
    AS we wind down to the holidays it’s a time to reflect on the year and this week’s podcast is looking at 12 C’s which will help your pet business thrive.
    Each word beginning with C is something to consider when you’re marketing your pet business, in your interactions with your customers and also, when taking care of YOU.
    Every word has been chosen with the intention of it helping you when it comes to putting yourself out there and to give you things to consider that can help you grow.
    And to help ensure your customers feel special, feel part of something, feel that you care about them, so they remain loyal and rave about you to others.
    I hope you’re tuning in with a hot chocolate, maybe winding down with a mince pie or a glass of Baileys ahead of a wonderful Christmas.
    Key topics and timings:
    0.20 - Explaining the 12 C’s of Christmas for your pet business
    2.21 - Care - How do you show your people that you care?
    3.16 - Community - How to build a community around your pet business.
    5.35 - Clarity - Is it clear what you do and why you do it?
    9.04 - Creativity - In what ways are you creative so you stand out?
    11.03 - Confidence - What gives you confidence in your pet training business?
    9.26 - Crap - Accept you’re going to be crap when you first start something new.
    10.57 - Confidence - How do you instill this in others and what gives you confidence?
    13.48 - Compassion - Showing this to animals and also to ourselves.
    16.01 - Communication - How do you communicate? What’s best for you?
    17.52 - Control - Do you feel in control of your business? And do you show your customers you’re in control?
    20.56 - Compare - Don’t compare yourself to others as you don’t know their story. It’s You versus You.
    24:14 - Collaborate - How can you work with other people in the industry to raise standards and make an impact?
    26.41 - Coaching - A coach could be a friend, family member, peer or an accredited coach who supports you in accomplishing your goals. 
    28.53 - How you can work with me in 2023.
    If you’ve liked the 12 C’s of Christmas and you’d like to work together, my Pets Get Visible mini-membership is all about content, coaching and community.
    And it’s just £15 a month or £170 for the year for founder members. 
    Head here to find out more: https://publicityforpetbusinesses.co.uk/invitation-pets-get-visible/
    Links mentioned in this episode:
    Listen to this chat with Ant McGinley, chat with Ant McGinley, king of podcasting on how to start a podcast
    If it’s a blog, try How to start a pet blog.
     

    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Neopanther ,

Just so helpful

Rachel and her podcast help me so much with insights into the press. Rachel provides a unique point of view as a journalist and dog mum for us pet pros and our businesses.
I love hearing from all her super knowledgeable guests, to her own experiences too!

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