Wear Wag Repeat Podcast Tori Mistick Wear Wag Repeat

In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean!
If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider. 
My favorite ESP is ConvertKit (that's my affiliate link). 
Next, I'm sharing 6 of my favorite podcast episodes from the archives that touch on email marketing. There's an episode for you no matter where you are in your email marketing journey!
GET ON MY EMAIL LIST! 

On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. 
Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. 
These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage my email marketing, including my email welcome sequence.
What I love about Kerrie’s strategy that I’m about to share is that she explains the reason behind all five emails. And overall, they’re designed to make sales. 
Your welcome sequence is when new subscribers are the MOST interested in you and your business. So you need to take advantage of that and make it easy for them to get what they came to you for. 
This episode is part of my Q2 Email Marketing theme. Stay tuned for more expert interviews with actionable advice and solo episodes that will help you reach more pet lovers who need you in their lives! 

Hear what's happening for petpreneurs this April in Wear Wag Repeat:
Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfans April Solo episodes: Email list growth sprints vs. marathons, The Short Leash Personal update: I'm wapping up my first semester as a University Professor, working on my Italian lessons for a vacation to Italy in May Join Wear Wag Repeat Society: Enrollment is open April 1-7 🐾

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. 
Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/  Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment open April 1- 7. Get on the waitlist here: https://wearwagrepeat.com/society/   In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11. 

What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares:
How to define these terms Stats about women's financial independence How she defines values-based financial independence  4 steps you can take to create more financial independence in your pet business and your life.  This is part of the Q1 Money theme in Wear Wag Repeat. Check out expert interviews and solo episodes here on the podcast and for Wear Wag Repeat Society members, there are valuable guest expert lessons on Profit Mapping, Profit First Accounting and How to Create a Give Back Program in your Pet Business. 
Not a member yet? Get on the waitlist for Q2 at wearwagrepeat.com/society
In the pet hospitality industry? Check out The Dog Guru's Business Bootcamp Workshop happening live in Denver, Colorado April 10 + 11. 

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue?
My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses.
Topics Discussed: 
1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising.
2. Jessica shares her successful methods of running pet photography fundraisers.
3. The importance of setting big fundraising goals and knowing your numbers is emphasized.
4. Tori encourages pet business owners to consider creating online courses for additional revenue.
5. The mutual benefits of charitable marketing and community partnerships are highlighted for pet businesses.
Links Mentioned:
The Dog Gurus Business Breakthrough Workshop

6 Question Quiz to Figure Out if You Should Create a Course