Real Business Connections

Ben Albert
  • 5.0 (82)
  • SELF-IMPROVEMENT
  • UPDATED DAILY
Real Business Connections

REAL Conversations w/ REAL business leaders making a REAL difference in our world!!!! Yes, we’re a marketing podcast. We dive into social selling, content marketing, networking, and LinkedIn, but we’re so much more. We’re about the habits, mindsets, and strategies that create true growth, connection, and fulfillment. Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth. His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener. Yes, we get actionable. However, we also look at the story behind the story. This podcast is a deep dive into struggle, failure, frustration, and how to develop true resilience that actually leads to success. We tackle important topics such as: • Why networking matters in business • Proven ways to increase revenue • Building real connections in business • Content marketing for maximum visibility • Using LinkedIn for social selling success • Self-development goals for entrepreneurs • How human behavior shapes success • Mastering the art of persuasion • Tips to crush your business goals • Confidence in public speaking • How to ask the right questions • Creating an unforgettable brand • Storytelling that builds belonging • Habits for resilience in business • What is real success? Real Business Connections: on a mission to actually move the needle on 1 million lives, one conversation at a time! Show Key: LST= LEARN SPEAK TEACH ROC: ROCHESTER(NY) BUSINESS CONNECTIONS FMF: FIFTEEN MINUTE FRIDAY HIT: REAL HITS Bite: BEN'S BITES GG: Real Talk w/ GrowGetters AB²C Lunch Break Live - LinkedIn Panel Live Stream

  1. Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)

    3 DAYS AGO

    Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)

    Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10) Real Talk with GrowGetters Episode #10 with Mark Schaefer. Welcome to another exciting sneak peek into the insights provided in the GrowGetters Only collective. In this exclusive “Ask Me Anything” at GrowGetters Only, we are joined by Mark Schaefer, a globally recognized keynote speaker, a Top Voice in Personal Branding, a marketing strategist, a futurist, and the bestselling author of ten books, including Belonging to the Brand: Why Community Is the Last Great Marketing Strategy. In the episode, Mark begins by sharing insights from his upcoming book, Audacious. Additionally, he highlights three key distinctions between a community and an audience and discusses the importance of cultural differences for international brands seeking to build strong communities. As the conversation unfolds, Mark offers valuable insights into how to support individuals in launching their personal brands and shares strategies for fostering engagement and connection within communities. He also highlights common mistakes people often make when building a community and provides practical advice on how to maintain control within it. Finally, we discuss the impact of membership fees on community members. Don’t forget to check out the previous episode with Mark Schaefer. •  LST#61 w/ Mark Schaefer: https://realbusinessconnections.com/podcast/markschaefer/   During this episode, you will learn about: [00:00] Intro [01:37] Who is Mark Schaefer? [02:42] Join the GrowGetters community:https://growgettersonly.com/ben/ [04:16] Mark’s upcoming book, ‘Audacious’ [12:03] Three key distinctions between a community and an audience [19:53] Is it easier for brands to build communities in Europe or America? [20:24] Importance of cultural differences for international brands in building community [26:31] Effective way to support someone in building and launching their personal brand [30:07] How to foster a greater sense of community and engagement [35:01] Mistakes Mark made before gaining insight into personal branding [39:27] Marketing strategy for audiences moving at different speeds [42:37] Merging communities [44:59] Mistakes people make when building a community [48:43] Should you hire a fractional Chief Marketing Officer (CMO)? [52:33] How to maintain control of your community  [55:06] Should Community Members Pay for Membership? Key Takeaways:   • In the current world of AI, being competent is not enough; we need to ignite the human spark of creativity to thrive and survive. ~Mark Schaefer [05:28]  • The difference between a community and an audience is that in a community, people know each other and are driven by a shared purpose. ~Mark Schaefer [12:40]  • When creating an international community, English is essential, as it serves as the global language of business. ~Mark Schaefer [20:01] • Cultural sensitivity is essential for international brands in building community. ~Mark Schaefer [21:26] • You may not be able to create something that makes everyone happy, but you might be able to create something that makes the right people happy. ~Mark Schaefer [41:04] • “Every successful online community has an offline component.” ~Mark Schaefer [45:56] People Mentioned and Other Resources: 1. Belonging to the Brand: https://bit.ly/3Z9Yv4n 2. Marketing Rebellion: https://bit.ly/4ee5uAb Keep In Touch with Mark Schaefer: Website: https://businessesgrow.com/ Twitter: https://twitter.com/markwschaefer LinkedIn: https://www.linkedin.com/in/markwschaefer/ Instagram: https://www.instagram.com/markwschaefer/ Facebook: https://web.facebook.com/mark.schaefer3 YouTube: https://www.youtube.com/user/MWSchaefer — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/ – GrowGetters ONLY is made possible by www

    59 min
  2. Ask Me Anything w/ Steve D. Sims at Growgetters ONLY (GG #09)

    NOV 11

    Ask Me Anything w/ Steve D. Sims at Growgetters ONLY (GG #09)

    Real Talk with GrowGetters Episode #09 with Steve D Sims. Many entrepreneurs strive for perfection before embarking on new ventures, believing that flawless execution is essential for success. However, this relentless pursuit can lead to paralysis, hindering progress and causing them to miss valuable opportunities for growth and learning along the way. In this exclusive "Ask Me Anything" from my community, GrowGetters Only, Steve D. Sims, the “Real Life Wizard of Oz” and founder of the internationally renowned luxury concierge service Blue Fish, shares powerful insights into how he helps entrepreneurs and salespeople succeed.  He emphasizes the importance of attracting clients who truly align with your values while repelling those who don't, a strategy that saves time and energy. Steve dives into the debate of product quality versus packaging, emphasizing that perfection can lead to paralysis. Instead, he advocates for taking action, learning from your failures, and improving along the way. He shares valuable insights on balancing big goals with self-compassion, reminding us that success comes from getting comfortable with discomfort and constantly pushing boundaries. Finally, we explore the common themes that define success and the impact of mindset on prospective clients' purchasing decisions. With a couple of best-selling books, including Bluefishing, The Art of Making Things Happen, and Go For Stupid, Steve’s unique perspective invites us to rethink our approach to business and personal growth.   During this episode, you will learn about:  [00:15] LST #56 with Steve D Sims: https://www.youtube.com/watch?v=AlE4xViMpBI [00:37] Join the GrowGetters community: https://growgettersonly.com/ [01:48] Know more about Steve Sims [07:53] Access Steve's book for free: LINK MISSING….. [08:25] How does he empower entrepreneurs and salespeople? [15:10] What comes first, the quality of the product or the packaging? [23:31] Balancing big goals with self-grace  [29:22] Does Steve have a coach? [32:16] What is the common theme that defines success? [41:11] The impact of mindset on prospective clients' purchasing decisions  [44:27] Steve's upcoming event in New York: LINK MISSING... [48:47] Insights from SpaceX rocket failure [52:14] GrowGetters community schedule Key Takeaways: • “Successful, powerful people are poor people with a lot of money.” ~Steve D Sims [10:18] • In marketing, when you try to capture everyone, you capture no one. [11:16] • “A half-baked idea with implementation will always outperform a perfect idea with zero implementation.” ~Jay Abraham [15:16] • If you focus on perfection, you end up with paralysis. [15:38] • “Your imperfections are your perfections.” ~Steve D Sims [16:03]  • "Get going, and then get good." [16:18] • If you're getting a 'no,' you are either asking the wrong question or the wrong person. [23:50]  • ”Get comfortable with being uncomfortable.” [24:21]  • “How you do one thing is how you do everything.” ~Steve D Sims [28:35]  • "People don’t get into business with opportunities; they get into business with people." ~Steve D Sims [37:05] • Successful and powerful people focus on making an impact, not on the money. [38:34]  • “Your brain receives what it's ready for.” ~Steve D Sims [42:42] • “Your life is your own damn fault.” ~Larry Winget [46:23] • You don't have to be perfect to be successful. [47:42] • You can't grow from success; you grow from the lessons learned when things go wrong. ~Steve D Sims [50:36] People Mentioned and Other Resources: 1. Elton John 2. Elon Musk 3. Jay Abraham 4. Jim Kwik 5. Larry Winget 6. Go For Stupid: https://amzn.to/3XXuRA8 7. Bluefishing: https://bit.ly/4h0mixf Keep In Touch with Steve D Sims: Website: https://www.stevedsims.com/ X: https://x.com/stevedsims LinkedIn: https://www.linkedin.com/in/stevedsims/ Instagram: https://www.instagram.com/stevedsims/ YouTube: https://www.youtube.

    55 min
  3. Ranking FIRST on Youtube For Your Niche w/ Roger Wakefield (LST #109)

    NOV 4

    Ranking FIRST on Youtube For Your Niche w/ Roger Wakefield (LST #109)

    Learn Speak Teach Episode #109 with Roger Wakefield. Watch the full episode on YouTube here: https://youtu.be/sAMS0Nk321Y  YouTube is the second largest search engine in the world. If you have a channel on the platform, how can you ensure your content is easily found? What can you do to rank first on YouTube? According to Roger Wakefield, SEO plays a major role in ranking your content first on YouTube. He also emphasizes the importance of consistency, creating engaging content, and actively engaging with your community. Roger is the owner of the Roger Wakefield Plumbing Education YouTube channel, host of the Trade Talks Podcast, and creator of the Wakefield App, which helps people in trades master their skills. A plumbing expert, Roger has become a blue-collar social media influencer through continuous learning and engagement. In this episode, Roger shares valuable insights on getting started and ranking first on YouTube, and reaching the point where you can monetize it. He also explains why more people should join the trades, how they can grow their businesses, and the power of lifelong learning. Grab your notebook and pen—you’ll want to take notes!   During this episode, you will learn about: [01:47] How to rank on YouTube, according to Roger [05:24] Roger’s ambitions when he was younger [07:04] How to get started on YouTube [09:27] Why you should consider a career in the trades [11:24] Why are people not entering the trades? [13:01] Great opportunities for entrepreneurs to explore [15:41] Common marketing mistakes and what Roger did right [22:29] What Roger did wrong when he started his YouTube channel [26:08] A breakdown of one of Roger’s highest-performing videos [30:59] The importance of being a lifelong learner [34:28] Rising above the average [36:26] The power of hiring talent [38:30] Roger’s advice to a YouTube beginner [42:09] Roger’s advice to an intermediate YouTuber [45:22] What’s next for Roger on YouTube? [50:44] How to support and connect with Roger Wakefield Key Takeaways:   • Every business should have a YouTube channel. It’s the second-largest search engine in the world. [03:26] •  "Most of the entrepreneurs I know who are millionaires are plumbers, electricians, and HVAC techs." — Roger Wakefield [10:29] • For every 10 people who retire each year, only about 4 new people are entering the trades. [10:40] • Google looks for EEAT: Expertise, Experience, Authority, and Trustworthiness. [17:10] • "We can all practice, but if we practice doing something wrong, we’re just going to get better at doing it wrong." — Roger Wakefield [24:21] • If you provide content that helps people, they’ll watch it. [28:04] • "If you're not trying to be the very best, why not? The best make more money, get paid the most, and have the best job opportunities." — Seth Godin [32:10] • If we want to provide the best service for our customers, we need to try to become the best.. [32:58] • "If you can't tell me in under seven words what your channel is about, YouTube has no idea what your channel is about." — Roger Wakefield [39:26] • "If you're growing a company, grow one that you never want to sell." — Roger Wakefield [49:38] • Tradespeople built or maintain nearly everything we see in the world. There’s nothing you can look at that tradespeople did not build. [51:28] • People buy from those they know, love, trust, and feel connected to. [54:21] Keep In Touch with Roger Wakefield: Trade Talks Podcast: https://www.youtube.com/@TheTradeTalks2.0 Roger Wakefield Plumbing Education Channel: https://www.youtube.com/@RogerWakefield/ Wakefield App: https://wakefield.app/subscribe   Instagram: https://www.instagram.com/therogerwakefield/ TikTok: https://www.tiktok.com/@therogerwakefield/  — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://ww

    56 min
  4. Leadership Lessons From Baseball with Damon Lembi (FMF #61)

    NOV 1

    Leadership Lessons From Baseball with Damon Lembi (FMF #61)

    Fifteen Minute Fridays episode #61 with Damon Lembi. Life is a marathon, not a sprint. Learn to take small steps along the way and never stop learning. Damon Lembi is the CEO of The Learn It All Leader. He brings over 20 years of experience as a CEO and has a background in baseball. According to Damon, many of the leadership skills he applies today are borrowed from his baseball career. In this episode, Damon joins Ben Albert for a thought-provoking conversation on transforming lessons from sports into leadership skills. Damon shares how his baseball career continues to influence his leadership and how different coaches impacted his life. He also emphasizes the importance of executing what we learn. Damon highlights the power of taking small steps when implementing something new in our lives. Quote Of The Day: "Leaders are not born or made. They are constantly in the making." — Damon Lembi Timestamp: [01:33] Are leaders born or made? [02:45] Bullies and leadership [04:01] Damon’s baseball career [05:47] How sports inspire leadership [07:56] What does a bad leader look like? [10:09] How Hall of Fame coaches operate [13:37] Connect with Damon LinkedIn: https://www.linkedin.com/in/damonlembi/  Website: https://www.learnit.com/  Learn It All Podcast: https://open.spotify.com/show/1nEHAEkgsTdZvNOTzRk7hZ  [15:42] Integration assignment Key Takeaways:   • "Now more than ever, it's important to know how to learn. The reason is that the average lifespan of a skill is six months." — Damon Lembi [06:47] • "Bad leaders don't provide psychological safety for people to try things, and they aren't supportive of their team." — Damon Lembi [08:27] • "Bad bosses are those who put themselves in the spotlight when things are going well, but play the victim when things aren't." — Damon Lembi [09:11] Integration Assignment:  Whatever you are learning, take it from learning to execution. Keep In Touch with Damon Lembi: LinkedIn: https://www.linkedin.com/in/damonlembi/  Website: https://www.learnit.com/  Learn It All Podcast: https://open.spotify.com/show/1nEHAEkgsTdZvNOTzRk7hZ  — Follow Balbert: Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/ – FMF is made possible by www://balbertmarketing.com/

    21 min
  5. Authenticity in Media w/ Jazzy T of JazzCast Pros (RBC #139)

    OCT 28

    Authenticity in Media w/ Jazzy T of JazzCast Pros (RBC #139)

    Rochester Business Connections #149 with Jazzy T. Watch the full episode on Youtube: https://youtu.be/rI-Hs94iC-Y In an era where authenticity reigns supreme, one voice has gone through the changing trends of media transformation with grace and innovation. Meet Jazzy T, a talented broadcaster with years of experience in radio and podcasts. In this episode, we take you on an exciting journey through the ever-shifting landscape of audio entertainment. Joining us today is Jazzy T, with a wealth of experience. She shares her remarkable story from being a college radio host to building a successful casting business and now championing voices through her podcast network. Jazzy T shares great lessons on adapting in media, showing how things have changed from the smooth, polished style of traditional broadcasting to the more casual and authentic vibe of podcasting.  She discusses how to connect with listeners, the importance of building a personal brand and staying true to oneself across different platforms. Jazzy also talks about her unique services to podcast creators and the behind-the-scenes process of making a podcast come to life. Are you an upcoming podcaster or a seasoned radio pro curious about the behind-the-scenes magic of audio production? Tune in as Jazzy T shares her story and offers a roadmap for handling the modern media web while staying true to your unique voice. It's time to transform your passion into a podcast, your voice into a brand, and your stories into a legacy! During this episode, you will learn about: [01:27] The rewarding aspects of working in media [02:44] The origin of Jazzy T's casting business [06:01] How Jazzy T's began her radio career as a college freshman [09:52] The difference between traditional broadcasting and podcasting [10:43] Why you don’t need to focus on mastering a traditional broadcast voice [12:36] The significance of understanding your audience [19:06] The evolution of Jazzy T's career focus toward empowering others [20:47] How networking events can lead to important business connections [24:06 The importance of branding and cover art in podcasting [26:35] The full-service podcast production process [27:36] The value of weekly accountability meetings with clients [31:40] Maintaining high standards and quality control in podcast production [37:17] How to connect with JazzCast Pros Network Instagram: https://www.instagram.com/jazzytonair/ Website: https://www.jazzcastpros.com/ Key Takeaways:   • Sharing other people's stories and providing a platform for them to showcase their talents is one of the most rewarding aspects of working in media. [01:27] • “Don't even bother trying to learn the broadcast voice. Traditional broadcasting is on its way out the door, unfortunately.” ~ Jazzy T [11:17]   • “In podcasting, you get to completely be yourself because the audience is coming and falling in love with the host.” ~ Jazzy T [15:08]  • “In podcasting, authenticity is the number one thing that you have to be.” ~ Jazzy T [15:32]  • Networking events like Growgetters can lead to valuable business connections in the podcasting world. [20:47] • “When you do get production services from us, it comes with a weekly accountability meeting as well.” ~ Jazzy T [27:36]  • “Inconsistency is not a good listening experience” ~ Ben Albert [32:53] People Mentioned and Other Resources: 1. Tupac 2. Dr. Alex Lyon 3. Brendan Kumarasamy 4. Merchon Hargrave 5. High Vibe Table Talks 6. The Doze Podcast 7. Growgetters Only  Keep In Touch with Jazzy T: Instagram: https://www.instagram.com/jazzytonair/ Website: https://www.jazzcastpros.com/ — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/ – RBC is made possible by www://balbertmarketing.com/

    41 min
  6. The Greatest Infomercial Scam of All Time? (Bite #12)

    OCT 21

    The Greatest Infomercial Scam of All Time? (Bite #12)

    What if you could make money while you sleep—without any experience, sales skills, or even inventory? Sounds like a dream, right? That’s exactly what Jeff Paul promised in his infamous infomercial, "Shortcuts to Internet Millions." But is it too good to be true? I’m breaking it all down, reacting to the wild claims and so-called “success stories” from people who swear by Jeff’s system. Is this just another scam, or could there be something more to it? Hit play and find out! Watch the full episode on Youtube: https://youtu.be/c0Qi2Jd5Woo  Key Highlights From The Episode: [00:34] The Jeff Paul Infomercial [06:44] Jeff Paul’s journey before discovering “Shortcuts to Internet Millions” [08:00] How Jeff’s internet system works [09:28] Comments from successful clients [13:19] How long does it take to start making money from Jeff’s Internet Millions system? [20:03] Advantages of Jeff’s shortcuts to internet millions [23:35] The cost of Jeff’s internet millions system and its special offer [26:42] How simple is it to use Jeff’s shortcuts to Internet Millions System?  [40:56] The ultimate shortcut: “10 free instant website businesses guaranteed to make you money” Golden Nuggets: • If it sounds too good to be true, it probably is most of the time. [18:26] • Anyone can promise to help you make more money, but the proof is in the results. [45:01]  Listen on… Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8 Itunes: https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928 - Follow me... Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert LinkedIn: https://www.linkedin.com/in/realbenalbert/ - OUR WEBSITE: www.realbusinessconnections.com

    50 min
  7. Podcasting and YouTube Mastery: Member Only Q+A w/ Chris Van Vliet (GG #08)

    OCT 14

    Podcasting and YouTube Mastery: Member Only Q+A w/ Chris Van Vliet (GG #08)

    Real Talk with GrowGetters Episode #08 with Chris Van Vliet. Podcasting and YouTube content creation are accessible to everyone, but standing out is key. In this private Q&A, Chris Van Vliet, a four-time Emmy Award-winning TV host, YouTuber, and podcaster with over 1 billion views, shares the secrets to his success and why he chose to focus on interviewing pro wrestlers. He reflects on interviews with stars like Tom Cruise, The Rock, and John Cena, stressing that consistency has been crucial to his growth. Chris also explains how he crafts engaging questions and handles tough interviews. For aspiring podcasters, Chris highlights the importance of consistency, clear sound, and quality video to build a top-notch show. He also shares YouTube tips, emphasizing the power of strong thumbnails and titles, especially for YouTube Shorts. Don’t forget to check out previous episodes with Chris Van Vliet. • LST #70 w/ Chris Van Vliet: https://www.youtube.com/watch?v=8F2f8YDKIeI • LST #36 w/ Chris Van Vliet: https://www.youtube.com/watch?v=644XiSXLLzk During this episode, you will learn about: [01:00] Join the growgetters community: https://growgettersonly.com/ [02:36] Chris Van Vliet’s back ground  [05:33] YouTube (Main) Channel: https://www.youtube.com/ChrisVanVliet • YouTube (Clips) Channel: https://www.youtube.com/@CVVCLIPS/videos [07:41] How did Chris reach 1 billion views on his CVV YouTube channel? [10:17] What inspired Chris to focus on interviewing professional wrestlers? [13:30] The craziest thing Chris has ever done [15:06] The content that has generated the best ROI [16:54] His experience interviewing renowned professional wrestlers [19:39] What keeps Chris focused on his niche?  [22:37] His process for asking compelling questions that elicit interesting stories from his guests [26:23] His favorite wrestler while growing up [27:13] How Chris deals with difficult interviews [31:00] Has anyone ever inspired him during one of his interviews? [35:00] How to become a full-time podcaster  [40:13] Sacrifices Chris has made on his podcasting journey  [45:10] “Chris Van Vliet’s main YouTube channel and the key things we can learn from it: https://www.youtube.com/ChrisVanVliet  [47:45] YouTube (Clips) Channel: https://www.youtube.com/@CVVCLIPS/videos [48:19] How to choose a thumbnail for YouTube Shorts [49:12] How to keep in touch with Chris Van Vliet • YouTube (Main) Channel: https://www.youtube.com/ChrisVanVliet • YouTube (Clips) Channel: https://www.youtube.com/@CVVCLIPS/videos • Website: https://chrisvanvliet.com/ Key Takeaways:   • ”If you are willing to do what other people aren’t willing to do, you’re going to get the results that other people aren’t willing to get.” ~Chris Van Vliet [15:53] • “If you can trade your expectations for appreciation, you will never be disappointed.” ~Tony Robbins [17:54] • It’s difficult to succeed when trying to be a jack of all trades. [21:254] • "Control the controllable." ~John Cena [31:33] • “Sometimes the best things in life are the things that don’t happen.” ~Dwayne Johnson (The Rock) [32:51] • “In podcasting, perception is reality.” ~Chris Van Vliet [37:38] • Having a clear sound and quality video is vital in podcasting because it creates the perception that your podcast is top-notch. [37:50] • “The best thing about podcasting is that anybody can do it, but the worst thing about podcasting is also that anybody can do it.” ~Chris Van Vliet [38:16] • “You are an accumulation of all the decisions that you’ve made.” ~Chris Van Vliet [43:15]  • Thumbnails are the most crucial element of a YouTube channel. [45:15] • You can have the greatest content on the planet, but unless you have a great thumbnail and a great title, nobody is ever going to click on it. [45:36]  • People read thumbnails the same way they read a book: from left to right. [46:12] Keep In Touch with Chris Van Vliet: Website: https://ch

    51 min
  8. Free LinkedIn Ads Masterclass w/ AJ Wilcox (LST #108)

    OCT 7

    Free LinkedIn Ads Masterclass w/ AJ Wilcox (LST #108)

    Learn Speak Teach Episode #108 with AJ Wilcox. Watch the full episode here: https://youtu.be/f8G3wsEn6SY A lead isn’t just a lead; we seek quality prospects who can elevate our businesses. With LinkedIn ads, you have the opportunity to target individuals based on their professional identity, an advantage that no other platform offers. In today’s episode, Ben Albert sits down with AJ Wilcox, a LinkedIn Ads Fanatic, Host of The LinkedIn Ads Show, and CEO of B2Linked. In this episode, AJ Wilcox shares the story behind his passion for LinkedIn ads, revealing the unique features that set this platform apart from other social media advertising options. Additionally, he discusses the cost of LinkedIn advertising and explores the various targeting options available to maximize your ad’s effectiveness. One of the central themes of this episode is the LinkedIn Thought Leader Ads, which offer the ability to boost a personal post and enhance visibility. AJ offers a comprehensive step-by-step guide for creating LinkedIn Thought Leader Ads and provides valuable insights on selecting the ideal thought leader to promote. He emphasizes that a thought leader should be enthusiastic about representing the company and possess institutional knowledge about the company, its products, and its customers. It’s time to master LinkedIn ads!   During this episode, you will learn about: [01:10] The story behind AJ Wilcox’s passion for LinkedIn ads [03:12] What sets LinkedIn ads apart from other social media ads? [04:30] Why people are not investing in LinkedIn ads [05:53] The cost of LinkedIn advertising  [07:28] LinkedIn’s ad targeting options [13:09] Should you run LinkedIn ads on your personal profile or company page? [13:27] LinkedIn Thought Leader Ads  [15:45] Step-by-step guide on how to create LinkedIn Thought Leader Ads [23:18] Should you use a single image, text, or video ad? [30:07] Case study of a successful client [32:55] How do you choose a thought leader to promote? [36:47] Integration assignment [39:05] Podcast: The LinkedIn Ads Show: https://b2linked.com/podcast/ [40:29] Follow and support AJ Wilcox LinkedIn: https://www.linkedin.com/in/wilcoxaj/ Podcast: https://b2linked.com/podcast/ Key Takeaways:   • With LinkedIn ads, you can target people based on their professional identity, something that isn’t possible on any other platform. [03:13] • Although LinkedIn ads are more expensive than Meta ads, sales teams often discard 90% of Meta leads because they don’t meet the right criteria and aren’t suitable potential customers. In contrast, all leads generated from LinkedIn are high quality and are retained. [06:38] • LinkedIn Thought Leader Ads offer the ability to boost a personal post. [13:27] • Video ads are more engaging, allowing people to quickly get to know, like, and trust you. [23:22] • “People buy from people.” ~Ben Albert [31:50] • A thought leader for an ad should be someone who is not only willing but also has institutional knowledge about the company, its products, and its customers. [32:55] People Mentioned and Other Resources: 1. Michael Jordan Keep In Touch with AJ Wilcox: Website(Company): https://b2linked.com/ Website(Personal): https://ajwilcox.com/ LinkedIn: https://www.linkedin.com/in/wilcoxaj/ X: https://x.com/wilcoxaj — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/  – LST is made possible by www://balbertmarketing.com/

    43 min
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82 Ratings

About

REAL Conversations w/ REAL business leaders making a REAL difference in our world!!!! Yes, we’re a marketing podcast. We dive into social selling, content marketing, networking, and LinkedIn, but we’re so much more. We’re about the habits, mindsets, and strategies that create true growth, connection, and fulfillment. Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth. His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener. Yes, we get actionable. However, we also look at the story behind the story. This podcast is a deep dive into struggle, failure, frustration, and how to develop true resilience that actually leads to success. We tackle important topics such as: • Why networking matters in business • Proven ways to increase revenue • Building real connections in business • Content marketing for maximum visibility • Using LinkedIn for social selling success • Self-development goals for entrepreneurs • How human behavior shapes success • Mastering the art of persuasion • Tips to crush your business goals • Confidence in public speaking • How to ask the right questions • Creating an unforgettable brand • Storytelling that builds belonging • Habits for resilience in business • What is real success? Real Business Connections: on a mission to actually move the needle on 1 million lives, one conversation at a time! Show Key: LST= LEARN SPEAK TEACH ROC: ROCHESTER(NY) BUSINESS CONNECTIONS FMF: FIFTEEN MINUTE FRIDAY HIT: REAL HITS Bite: BEN'S BITES GG: Real Talk w/ GrowGetters AB²C Lunch Break Live - LinkedIn Panel Live Stream

Information

  • Creator
    Ben Albert
  • Years Active
    2020 - 2024
  • Episodes
    429
  • Rating
    Explicit
  • Copyright
    © Copyright Real Business Connections

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