Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
Moving from a Reactive to Proactive Sales Strategy
Whether selling candy bars or complex B2B solutions, you need a sales plan. Jeff Bishop shares how to set your sales strategy in motion with actionable sales planning guidance.
Blowing Up Sales and Marketing with the Unified Commercial Engine
What would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of Smart Technologies did just that. And amazing things started to happen.
Applying Conversational Intelligence with Revenue.io CEO, Howard Brown
Conversational Intelligence is the “game tape” for high-performance salespeople. Learn from industry leader, Revenue.io’s CEO, Howard Brown how to apply this game-changing technology to your revenue generation efforts.
Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2
We discuss more tech roll-up chaos and answer the question, “Is Saletech the new Martech?”
Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 1
We discuss revenue-tech stacks, virtual selling, data stories, tech roll-up chaos, and what it all means to those responsible for leading growth in a B2B environment.
Sales Ruins Everything
Does Sales ruin everything? We have fun at Sales’ expense while discussing what the best Sales teams do and what the bad ones don’t.
Finally… a strategic, relevant, informative podcast for PS marketing
Jeff and Jason have successful careers in professional services to bring great stories. But more importantly, they have a great pulse on timely strategic topics facing marketing and business development leaders in professional services and weave their stories as well as bring in other talented people to discuss intelligently …and humorously…relevant issues and ideas and provide solid and succinct takeaways. They are the real deal. Finally, a podcast for CMBDOs in PS.
High level B2B Marketing
Smart, and addresses the neglected field of B2B Marketing
The most thought-provoking professional services podcast out there
Jason and Jeff do a great job of challenging the conventional wisdom while acknowledging the reality of professional service. Highly recommend.