Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki & Jeff McKay
  • 4.8 (24)
  • MARKETING
  • UPDATED MONTHLY
Rattle & Pedal: B2B Marketing Podcast

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

  1. NOV 8

    Marketing Channels: Which Ones are the Right Ones for Your Firm

    SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm?

    48 min

  2. OCT 25

    Why People Don’t Understand Data and What to Do About It with Bill Shander

    Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data.

    48 min

  3. OCT 11

    Segmentation: The Marketing Foundation Firms Seldom Get Right

    It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right.

    54 min

  4. SEP 27

    The Antidote to Crappy Buyer Personas with Jim Kraus

    Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect.

    53 min

  5. SEP 13

    Who Should Be Your Firm’s Thought Leaders?

    Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders.

    1h 1m

  6. AUG 30

    Fortitude: The Key to Sustained Marketing Success

    In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success.

    48 min

  7. AUG 9

    Intellectual Capital: How to Make an Idea Truly Transformative

    Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends.

    52 min

  8. JUL 12

    Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes

    Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting.

    44 min
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4.8
out of 5
24 Ratings

About

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Information

  • Creator
    Jason Mlicki & Jeff McKay
  • Years Active
    2018 - 2024
  • Episodes
    207
  • Rating
    Clean
  • Copyright
    © This work is licensed under a Creative Commons License - Attribution-NonCommercial-NoDerivatives 4.0 International - http://creativecommons.org/licenses/by-nc-nd/4.0/

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