136 episodes

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

Rattle & Pedal: B2B Marketing Podcast Jason Mlicki & Jeff McKay

    • Business
    • 4.8 • 21 Ratings

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

    Moving from a Reactive to Proactive Sales Strategy

    Moving from a Reactive to Proactive Sales Strategy

    Whether selling candy bars or complex B2B solutions, you need a sales plan. Jeff Bishop shares how to set your sales strategy in motion with actionable sales planning guidance.

    • 36 min
    Blowing Up Sales and Marketing with the Unified Commercial Engine

    Blowing Up Sales and Marketing with the Unified Commercial Engine

    What would happen if you blew up sales and marketing altogether? As it turns out, Jenna Pipchuk and Jeff Lowe of Smart Technologies did just that. And amazing things started to happen.

    • 39 min
    Applying Conversational Intelligence with Revenue.io CEO, Howard Brown

    Applying Conversational Intelligence with Revenue.io CEO, Howard Brown

    Conversational Intelligence is the “game tape” for high-performance salespeople. Learn from industry leader, Revenue.io’s CEO, Howard Brown how to apply this game-changing technology to your revenue generation efforts.

    • 43 min
    Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2

    Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 2

    We discuss more tech roll-up chaos and answer the question, “Is Saletech the new Martech?”

    • 16 min
    Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 1

    Unleashing the Power of Sales and Marketing Tech with Dan Gottlieb from Gartner – Pt 1

    We discuss revenue-tech stacks, virtual selling, data stories, tech roll-up chaos, and what it all means to those responsible for leading growth in a B2B environment.

    • 26 min
    Sales Ruins Everything

    Sales Ruins Everything

    Does Sales ruin everything? We have fun at Sales’ expense while discussing what the best Sales teams do and what the bad ones don’t.

    • 26 min

Customer Reviews

4.8 out of 5
21 Ratings

21 Ratings

CGAMDG ,

Finally… a strategic, relevant, informative podcast for PS marketing

Jeff and Jason have successful careers in professional services to bring great stories. But more importantly, they have a great pulse on timely strategic topics facing marketing and business development leaders in professional services and weave their stories as well as bring in other talented people to discuss intelligently …and humorously…relevant issues and ideas and provide solid and succinct takeaways. They are the real deal. Finally, a podcast for CMBDOs in PS.

NV8812 ,

High level B2B Marketing

Smart, and addresses the neglected field of B2B Marketing

icyjuly ,

The most thought-provoking professional services podcast out there

Jason and Jeff do a great job of challenging the conventional wisdom while acknowledging the reality of professional service. Highly recommend.

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