521 episodes

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Ray Edwards Sho‪w‬ Ray Edwards

    • Marketing
    • 4.8 • 368 Ratings

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

    Creating Magic in Tough Times

    Creating Magic in Tough Times

    This week's episode is a conversation I had with the great Lee Cockerell, former VP of Walt Disney World and a master of creating that Disney Magic.

    Lee is one of our favorite people to learn from. I say "our", because my company invested in The Cockerell Academy which has benefitted our entire team.

    Lee teaches entrepreneurs and business leaders that you don't have to be Disney-Sized to make magic. Excellence, like so many other things, is a state of mind and learning that it is within reach will motivate you to be better.


    Learn more about The Cockerell Academy by clicking here.

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

    • 36 min
    Get My Book 4or 99¢

    Get My Book 4or 99¢

    My book is now officially available for purchase. For now, you can get it the Kindle or Nook version for only .99¢

    Even though this book is one of my biggest accomplishments and, I believe, will enrich the lives of those who read it, I still felt weird doing a monologue podcast about my own writing.

    Instead, I got permission to borrow some audio from my friend Dan Miller's podcast.

    Dan recently interviewed me about the book and definitely did not softball me any sales copy disguised as questions. He really dug into the "why" behind this book and that's what made me want to share it here.

    • 35 min
    How to Transform Stress and Anxiety Into Peace and Increase

    How to Transform Stress and Anxiety Into Peace and Increase

    ATTENTION: We interrupt these show notes to bring you this important announcement:

    You have a chance to train with me for free starting this Friday!
    This Friday, February 12th, we're starting the Get Clients Fast 5 Day Challenge. Five days of free, live training to get clients, fast!

    This IS 100% FREE OF CHARGE.

    Live training will be about one hour per day. This will be fun, interactive and ultimately profitable if you follow the steps. Click here to join the challenge and I'll see you live starting this Friday!

    And now...back to the show

    How can you reframe an overwhelming list of "have to's" into an exciting list of "get to's"? That's what we're talking about in this week's episode.
    Spiritual Foundations 
    Don’t worry about anything; instead, pray about everything. Tell God what you need, and thank him for all he has done. 7 Then you will experience God’s peace, which exceeds anything we can understand. His peace will guard your hearts and minds as you live in Christ Jesus.
    Philippians 4:6-7 (NLT)
    In the past I would often wonder what to pray about. Well, it's clearly stated in the verses above: everything. I think these are the things we worry about and stress over even though they are beyond our control. If you can reach the point of release where you can let go of the things which you can do nothing about, I think you will find yourself much less stressed. Let God do the things that only God can do.

    Tip of the Week
    My tip this week is for my new book Permission to Prosper. It doesn't get officially released until February 16th, 2021, but you can preorder it by clicking here. Also, if you'd be kind enough to preorder, I'll make sure you get a free copy of the audiobook as soon as it's released!

    Feature Presentation
    So how does one transform stress and anxiety into peace and increase? This is another example of "change your words, change your world". It's about looking at "have to's" as "get to's".

    I recommend starting out by writing down your list of have-to's. The example from the podcast was, "I have to increase revenue for my company." That sounds stressful...it sounds heavy. Perhaps overwhelming. It's a have-to that I and probably every other business owner has had on their list at some point.

    Truthfully, I've had to deal with that one quite a few times in my career and one day it hit me: We have incredible resources now that we didn't have when I first addressed this "have to". Not so long ago, I didn't have social media platforms to potentially reach millions of new customers for free.

    This revelation changed my outlook on things. You and I have ever-increasing opportunities to grow our revenue...we don't just "have to", we "get to". Now, it's important to notice the "revelation" part of this story. I didn't simply pick a new word and *poof* everything changed. I had an epiphany that made "get to" a more accurate way of describing the process. You need to ask yourself what you need to do to make that true for you. I promise you this is a better, more rewarding, exciting and less stressful way of tackling your list.

     

    How To Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

    • 13 min
    3 Ways To Write Copy That Connects

    3 Ways To Write Copy That Connects

    You want to write copy that converts, but how can you do that?
    Remember this: Before conversion comes connection. You need to connect with your audience before you start pitching them. In this week's episode, I'm giving you three ways to do exactly that.
    Spiritual Foundations 
    Do Not Boast About Tomorrow.

    “… we know that all things work together for good to those who love God, to those who are the called according to His purpose.”
    Romans 8:28 (NKJV)
    Many verses of the Bible seem a little vague (hence all the various denominations of Christianity), but this one is crystal clear.

    As a believer, I find comfort in this verse during the bad times. If I don't see the good in what is happening in my life, I simply need to remember that the story isn't over. In other words, in the end, I will see the good.

    Tip of the Week
    My tip this week is for a free app called Threads that is available for both IOS and Android.

    This is the tool to use when you want to add close captioning to your Instagram stories (which, for the record, I do on a daily basis right here).

    Why closed captioning? Because not everyone scrolls through Instagram Stories with the volume up and having the text on the screen entices them to either turn it up or read it. How do I know this to be true? Because my engagement has increased since I began using it.

    If you're posting videos on IG, I highly recommend you get this app.

    Feature Presentation
    3 Ways To Write Copy That Connects

    I don't just write copy, I teach others to write copy and often my students and I review some of their material that flopped. In almost every case, the basic problem is the same: They failed to connect with the reader on a personal level. Their words were...just words.

    First connect. Then convert.

    Here are three ways to get it right:

    1. Pay attention to what your market is talking about.

    Whomever your intended audience is, do your homework and get to know them. Try to learn not only the relevant joys, pains and everything in between, but also learn their specific language well enough to echo it back to them in your copy.

    2. Help them feel understood, appreciated, justified , safe and vindicated.

    Okay, there is a lot going on in that sentence, but it isn't complicated. It goes back to remembering whom you're talking to.

    For instance, I've never been in combat, but I've written some powerful copy for our combat veteran heroes. How could I do that if I've never experienced the battlefield? I took the time to listen to their stories...to make an emotional connection, to empathize as much as possible.


    3. Be interesting especially when you’re talking about boring things (be different by not being the same)

    It would be great if every story we had to tell were filled with action heroes, narrow escapes and surprise endings, but that ain't so.
    You have to find a way to make the story interesting even if the subject isn't. There was a time when no one would have considered making a funny car insurance commercial. What's funny about car wrecks? Nothing. But, put a caveman in a suit and tie and now you've got my attention.

     

    How To Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

    • 20 min
    She Found a Snake in the Toilet!

    She Found a Snake in the Toilet!

    Can you imagine opening the lid to your toilet, only to discover a snake? What would you do? Here’s what my wife did…OK relax. My wife did not find a snake in the toilet. But this little exercise reveals the subject of today’s podcast…Using story-based emails and subject lines to capture your reader's attention.

    There is more noise than ever before in the marketplace, and therefore there’s more competition to get emails opened and read. You’ve got to have something really powerful to hook people's attention. Nothing beats a great story. We’ll  explain how to use story-based subject lines and email copy in this episode.
    Spiritual Foundations 
    Do Not Boast About Tomorrow.

    “Come now, you who say, “Today or tomorrow we will go to such and such a city, spend a year there, buy and sell, and make a profit”; whereas you do not know what will happen tomorrow. For what is your life? It is even a vapor that appears for a little time and then vanishes away. Instead you ought to say, “If the Lord wills, we shall live and do this or that.”   
    James 4:13-15
    I don't think this means that we shouldn't set goals, but I think it does mean we need to have the humility to admit we cannot predict the future...that sometimes, God simply has a different plan.

    Feature Presentation
    Story Based Email Copy That Gets the Click

    One of the cardinal rules of writing is the importance of learning to “show and not tell”. So instead of saying “he had searched the room from top to bottom”, you might say instead, “He systematically begin taking things out of the top of the closet and throwing them on the floor. Boxes, shoes, sweaters...then he moved to pulling clothes from the hangers and throwing them on the floor. He proceeded to empty the drawers of the dresser, his face growing more and more puzzled the longer he searched."

    Notice how the second version conveys a lot more drama and emotion. That’s what stories can do for any copy, and especially for email. Don’t say “this is very interesting” – you make it very interesting by telling a story about it.

    Three subject line examples:

    sent the email TEMPLATE by mistake – and our open rates went crazy… when she opened the email, she screamed… She found a snake in the toilet! (and THEN…)
    Each of these subject lines paints a very different scenario. Each of them begged you to fill in the blanks in your imagination about what happens next. And that’s exactly what you want to occur whenever you send an email. You want the subject line to induce so much curiosity, the recipient has to read the email to find out what happens next.

    But keep in mind, then you have to deliver. You have to give them something that satisfies the set up in the subject line.

    It’s the best of all possible worlds when you tell me a true story that beautifully illustrates the point you’re trying to make in the email copy. Because the next thing you’re going to do is ask the reader to click through to get… “The rest of the story”…And to maintain your credibility you have to be telling the truth.

    Take that headline about sending the email template, for example. True story. One of our best testing email open rates for a case when we sent an email with the subject line: “insert subject line here”.We even got tons of replies to that email. Not something you should do on purpose, and probably would not have worked as well the second time because it was an honest mistake. But that’s just a point. It was true, and it contained an element of story.

    Start telling the story in the subject line, continue it in the body of the email, and have the reader click through to get the rest of the story on your landing page (or in your podcast, for instance)…

    Are there “new rules” for copywriting? Undoubtedly. We a

    • 14 min
    The Culture in the Kingdom

    The Culture in the Kingdom

    I think of Entrepreneurs as Kingdom Builders - and I don’t think of kingdoms in some domineering, benevolent tyranny sense - but in the sense of the “King’s Domain”. Who is the King? For me the King is our Creator. The Kingdom of God that I know is one of peace and mutual benefit. That describes a good way to live, and it describes a good way to do business.

    But hang on - This episode isn't about the spiritual Kingdom. It's about the earthly Kingdom I would choose for my business to emulate - The Magic Kingdom in Walt Disney World. I have some incredible, almost surreal memories from there (surreal because there is no other place like it on Earth). So how does such a mega-company provide such an inimitable, fanciful atmosphere full of employees (cast members) who seem genuinely enthused to be part of the experience? Lets find out, shall we?


    Today we talk with the former vice president of Disney's Magic Kingdom, 26-year Disney veteran, Dan Cockerel. He has some fascinating insights about the culture of YOUR kingdom.


    Feature Presentation

    10 X growth is what we discussed last week... and it cannot be additive, it must be multiplicative. Instead of going into specific tactics and techniques, I think it's important to first focus on the primary driver of everything we do in our company, which boils down to our culture. And I know no one more qualified to talk about “kingdom cultures” in the realm of business than Dan Cockerel.

    Dan was, for a very long time, in charge of the Magic Kingdom at Disney. His book is called "How's the Culture in Your Kingdom?”. Dan took some time off the ski slopes in Breckenridge to chat with me about company culture - how important it is, and how to create “magic” at any size company. I stress "any size" because most of us don't have the resources that Disney has at their four-fingered white gloved fingertips. Dan's brilliant advice - Don't spend time getting your people motivated - hire motivated people and treat them like gold.

    Links From This Episode
    Dan's Book - "How's the Culture in Your Kingdom"

    Event that can drastically change your life for the better: The Copywriting Academy Live

    • 31 min

Customer Reviews

4.8 out of 5
368 Ratings

368 Ratings

Missionary on Fire ,

Long time listener

I started listening to Ray in 2012 He is a consistent and a great teacher. It is a super show that is easy to listen to. Thanks Ray! I bought my own business in 2014 and I need godly business advise as I navigate my own business road. Hardware on the Square is my business and I need prayer every day!

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There is a way to lead with your heart and your passion

I learned about Ray’s work through a mentor of mine, Jeffrey Gignac. Mr. Gignac’s endorsement, of Ray’s way of living with massive purpose, inspired me to subscribe and I am now a big fan!

Trevor Oldham ,

Looking to grow your business listen to Ray

I found Ray's podcast a few months back and have been a listener since. He's an excellent host who touches on topics anyone who's looking to grow their business needs to hear!

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