Reaching Out to the Hispanic Market with Hugo E. Gomez's Advise, Founder of Abogados NOW

GLF Podcast

Join Sasha Berson as he speaks with Hugo E. Gomez's Advise, Founder of Abogados

👉Hugo and Sasha Explore:

— The Hispanic market is a mobile-first market, with over indexing on mobile usage as their primary internet device.

— That legal needs span beyond labor law to include estate planning, business law, and other areas as the Hispanic community becomes more multi-generational.

— Bilingual staff, especially for client intake, is important to gain Spanish-speaking clients' trust even if attorneys don't speak the language.

— Marketing to the Hispanic market can be cost-effective, with lower media costs compared to the English-speaking market, and attorneys can use various mediums such as social media and video content to reach out to clients.

👉Main takeaways from the episode:

— The Hispanic market is a growing and diverse market opportunity for law firms, with a projected 40% growth by 2060.

— Attorneys can use various mediums such as social media and video content to reach out to clients in the Hispanic market.

— The Hispanic market is not a one-size-fits-all market, and attorneys should be prepared to address the realities of the demographic shifts in the market.

📰About Hugo E. Gomez:

Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys reach underrepresented communities. With a passion for empowering marginalized communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns that help attorneys grow their firms and connect with the communities they serve.

As a thought leader in Spanish-speaking consumer behavior in the U.S., Hugo has developed a custom bilingual marketing plan that helps attorneys reach a market that other firms are missing. Under his leadership, Abogados Now has increased the average client ROI by 3.8x and published upwards of 10 million ads per month.

📞Connect with Hugo E. Gomez:

• Website: https://www.abogadosnow.com/  

• LinkedIn: https://www.linkedin.com/in/bilingualmarketing 

• Facebook: https://www.facebook.com/abogadosnow/ 

• Twitter: https://twitter.com/abogados_now 

📞Connect with Sasha Berson:

• LinkedIn:  https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/ 

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm 

• Email: info@growlawfirm.com 

• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

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