39 min
Reaching Out to the Hispanic Market with Hugo E. Gomez's Advise, Founder of Abogados NOW Grow Law Firm
-
- Marketing
Join Sasha Berson as he speaks with Hugo E. Gomez's Advise, Founder of Abogados
👉Hugo and Sasha Explore:
— The Hispanic market is a mobile-first market, with over indexing on mobile usage as their primary internet device.
— That legal needs span beyond labor law to include estate planning, business law, and other areas as the Hispanic community becomes more multi-generational.
— Bilingual staff, especially for client intake, is important to gain Spanish-speaking clients' trust even if attorneys don't speak the language.
— Marketing to the Hispanic market can be cost-effective, with lower media costs compared to the English-speaking market, and attorneys can use various mediums such as social media and video content to reach out to clients.
👉Main takeaways from the episode:
— The Hispanic market is a growing and diverse market opportunity for law firms, with a projected 40% growth by 2060.
— Attorneys can use various mediums such as social media and video content to reach out to clients in the Hispanic market.
— The Hispanic market is not a one-size-fits-all market, and attorneys should be prepared to address the realities of the demographic shifts in the market.
📰About Hugo E. Gomez:
Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys reach underrepresented communities. With a passion for empowering marginalized communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns that help attorneys grow their firms and connect with the communities they serve.
As a thought leader in Spanish-speaking consumer behavior in the U.S., Hugo has developed a custom bilingual marketing plan that helps attorneys reach a market that other firms are missing. Under his leadership, Abogados Now has increased the average client ROI by 3.8x and published upwards of 10 million ads per month.
📞Connect with Hugo E. Gomez:
• Website: https://www.abogadosnow.com/
• LinkedIn: https://www.linkedin.com/in/bilingualmarketing
• Facebook: https://www.facebook.com/abogadosnow/
• Twitter: https://twitter.com/abogados_now
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube: https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/
Join Sasha Berson as he speaks with Hugo E. Gomez's Advise, Founder of Abogados
👉Hugo and Sasha Explore:
— The Hispanic market is a mobile-first market, with over indexing on mobile usage as their primary internet device.
— That legal needs span beyond labor law to include estate planning, business law, and other areas as the Hispanic community becomes more multi-generational.
— Bilingual staff, especially for client intake, is important to gain Spanish-speaking clients' trust even if attorneys don't speak the language.
— Marketing to the Hispanic market can be cost-effective, with lower media costs compared to the English-speaking market, and attorneys can use various mediums such as social media and video content to reach out to clients.
👉Main takeaways from the episode:
— The Hispanic market is a growing and diverse market opportunity for law firms, with a projected 40% growth by 2060.
— Attorneys can use various mediums such as social media and video content to reach out to clients in the Hispanic market.
— The Hispanic market is not a one-size-fits-all market, and attorneys should be prepared to address the realities of the demographic shifts in the market.
📰About Hugo E. Gomez:
Hugo E. Gomez is the founder of Abogados NOW, a national Spanish marketing agency that helps attorneys reach underrepresented communities. With a passion for empowering marginalized communities, Hugo and his team create high-performing and cost-effective Spanish digital marketing campaigns that help attorneys grow their firms and connect with the communities they serve.
As a thought leader in Spanish-speaking consumer behavior in the U.S., Hugo has developed a custom bilingual marketing plan that helps attorneys reach a market that other firms are missing. Under his leadership, Abogados Now has increased the average client ROI by 3.8x and published upwards of 10 million ads per month.
📞Connect with Hugo E. Gomez:
• Website: https://www.abogadosnow.com/
• LinkedIn: https://www.linkedin.com/in/bilingualmarketing
• Facebook: https://www.facebook.com/abogadosnow/
• Twitter: https://twitter.com/abogados_now
📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law-firm/
• Instagram: https://www.instagram.com/grow_lawfirm/
• YouTube: https://www.youtube.com/@growlawfirm
• Facebook: https://www.facebook.com/growlawfirm
• Email: info@growlawfirm.com
• Phone: (312) 854-7724
#LawyerWebsite #LawyerSEO #LawFirmMarketing
If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/
39 min