Ready, Set, Go-to-Market

Richard King

4.0(7개의 평가)
마케팅
격주 업데이트

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

2021. 08. 17.

How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio

In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio. Nowadays, product marketers are viewed as the central connector between marketing and sales. Holly and Devon explore how this relationship is managed, tips for PMMs looking to build strong relationships, and ways sales and marketing can collectively support product marketing.

23분
2021. 08. 17.

How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?

In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin. Holly and Shirin discuss the PM to PMM relationship and how the alignment between the two roles can influence the go-to-market process.

24분
2021. 08. 17.

The fundamentals of GTM | Kavya Nath, Sprinklr

In the first episode of Ready, Set, Go-to-Market, host Holly Watson is joined by Kavya Nath, Senior Director of Product Marketing at Sprinklr.

24분

3개의 에피소드

4

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7개의 평가

Not worth the time

2022. 09. 29.

JRoDraRoberts

Do not recommend.

Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.

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Richard King
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Ready, Set, Go-to-Market

Ready, Set, Go-to-Market

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How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio

How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?

The fundamentals of GTM | Kavya Nath, Sprinklr

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Not worth the time

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