Real Business Connections

Ben Albert
Real Business Connections

REAL Conversations w/ REAL business leaders making a REAL difference in our world!!!! Yes, we’re a marketing podcast. We dive into social selling, content marketing, networking, and LinkedIn, but we’re so much more. We’re about the habits, mindsets, and strategies that create true growth, connection, and fulfillment. Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth. His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener. Yes, we get actionable. However, we also look at the story behind the story. This podcast is a deep dive into struggle, failure, frustration, and how to develop true resilience that actually leads to success. We tackle important topics such as: • Why networking matters in business • Proven ways to increase revenue • Building real connections in business • Content marketing for maximum visibility • Using LinkedIn for social selling success • Self-development goals for entrepreneurs • How human behavior shapes success • Mastering the art of persuasion • Tips to crush your business goals • Confidence in public speaking • How to ask the right questions • Creating an unforgettable brand • Storytelling that builds belonging • Habits for resilience in business • What is real success? Real Business Connections: on a mission to actually move the needle on 1 million lives, one conversation at a time! Show Key: LST= LEARN SPEAK TEACH ROC: ROCHESTER(NY) BUSINESS CONNECTIONS FMF: FIFTEEN MINUTE FRIDAY HIT: REAL HITS Bite: BEN'S BITES GG: Real Talk w/ GrowGetters AB²C Lunch Break Live - LinkedIn Panel Live Stream

  1. Earn Your Freedom For Live w/ Mark Collins (FMF #64)

    1 DAY AGO

    Earn Your Freedom For Live w/ Mark Collins (FMF #64)

    Fifteen Minute Fridays episode #64 w/ Mark Collins. Our thoughts shape our beliefs and can either propel us forward or hold us back. If left unchecked, negative thoughts can limit our potential and prevent us from reaching higher in life. By mastering our thoughts and consistently adopting empowering strategies, we can break free from these limitations, embrace our true selves, and unleash the hero within us. This allows us to live the life we were created for, no matter the challenges we encounter. This allows us to earn our freedom for live! Join us in this episode featuring Mark Collins, founder of Freedom For Life and author of the transformational leadership book LIFE MASTERY: Living Life by Design, Not by Default. Mark has helped hundreds of individuals unlock their true potential through his Life Mastery courses, guiding them to become the Heroes they were created to be in their businesses, relationships, and lives. He discusses what life looks like when we don’t unleash the hero within us and how it can limit our potential. Additionally, he shares strategies to unleash the hero within, along with insights on mastering our thoughts so that we can start living the life we were created for. Quote Of The Day: “Who you think you are, you become.” ~Mark Collins Timestamp: [01:14] Quote of the day: “Who you think you are, you become.” ~Mark Collins [02:18] LIFE MASTERY – Life by Design: https://bit.ly/3BkAr8M [04:33] Is everyone a hero? [06:45] What life looks like when we don’t unleash the hero within us [10:04] Strategies to unlock and unleash the hero within us [13:45] Mastering your thoughts [18:03] Connect and learn more from Mark Collins • Website: https://courses.freedom-for-life.net/ • eBook: https://courses.freedom-for-life.net/products/digital_downloads/LIFE-MASTERY [19:30] Integration assignment Key Takeaways:   • “Who you think you are, you become.” ~Mark Collins [01:14] • “Who you believe you are, you become.” ~Mark Collins [01:40] • If you want to change the trajectory of your life, the first step is to change your thoughts. ~Mark Collins [01:43] • “Everybody is a hero, and that hero is the person you were created to be.” ~Mark Collins [04:33] • “There is an impact in the world that has your name on it.” ~Mark Collins [04:46] • We all have negative thoughts; the challenge is whether we allow them to dictate our lives or overcome them so they don’t. ~Mark Collins [07:12] • “If your thoughts don’t align with who you were created to be, then they are lying to you.” ~Mark Collins [13:57] • “The best way to overcome a negative thought is with a positive one.” ~Mark Collins [14:37] • The more you celebrate who you are, the more you permit yourself to show up as you are. ~Mark Collins [16:52] • “You will never do more than you believe you can.” ~Mark Collins [20:11] • “You will never be greater than you believe you can be, but when you understand who you are, you can be that in every circumstance.” ~Mark Collins [20:18] Integration Assignment:  Understand who you are apart from your things and titles. People Mentioned and Other Resources: 1. LIFE MASTERY – Life by Design: https://bit.ly/3BkAr8M Keep In Touch with Mark Collins: Website: https://courses.freedom-for-life.net/ Facebook: https://www.facebook.com/FreedForLife/ Instagram: https://www.instagram.com/_freedomforlife_/ LinkedIn: https://www.linkedin.com/in/mark-collins-freedom-for-life/ YouTube: https://www.youtube.com/channel/UCw1A7tteCrpLj_d9ejzDWRg — Follow Balbert: Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/ – FMF is made possible by www://balbertmarketing.com/

    22 min
  2. Mastering Pricing Strategy w/ Robin Waite (FMF #63)

    DEC 13

    Mastering Pricing Strategy w/ Robin Waite (FMF #63)

    Fifteen Minute Fridays episode #63 Robin Waite. Pricing is one of the most challenging aspects of running a business, especially for coaches, consultants, and freelancers. Copying the prices set by other businesses can lead to adopting a flawed business model that fails to align with your unique values and goals. So, how do you determine the right price for your services? Find out in this episode with Robin Waite, the Founder of Fearless Business. Robin is a pricing expert, a regular keynote speaker at business events, and the bestselling author of several books, including Online Business Startup, Marketing Machine, and the popular recent release “Take Your Shot." In this episode, Robin discusses Clues that suggest you should charge more and the disadvantage of copying business prices. Additionally, he discusses Goal-Focused Pricing, the psychology of money, and the sales cycle of doom, along with a practical case study to help you set prices that reflect your true value. Quote Of The Day: Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite Timestamp: [01:11] Quote of the day: Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite  [02:05] Clues that suggest you should charge more [03:48] The disadvantage of copying business prices [04:09] Goal Focused Pricing [06:24] The sales cycle of doom [08:21] The psychology of money [10:15] Case study on how to set your pricing [23:26] Connect and learn more from Robin • YouTube: https://www.youtube.com/RobinMWaite [24:59] Integration assignment [27:36] Get a FREE signed copy of Take Your Shot: https://www.fearless.biz/tys Key Takeaways: • Somebody's got to be the most expensive, so why can't it be you? ~Robin Waite [01:11]  • Copying the prices set by other businesses can lead to adopting a flawed business model. ~Robin Waite [03:48] • “A money story is developed in many people before they even have memories." ~Robin Waite [08:24]  Integration Assignment:  Increase your price by a certain amount and document the process. People Mentioned and Other Resources: 1. The Body Keeps the Score: https://bit.ly/3YVdr7Y 2. Take Your Shot: https://bit.ly/3Z02vG2 Keep In Touch with Robin Waite: Website: https://www.robinwaite.com/ YouTube: https://www.youtube.com/RobinMWaite Instagram: https://www.instagram.com/robinmwaite/ LinkedIn: https://www.linkedin.com/in/robinmwaite/ Facebook: https://www.facebook.com/RobinMWaite/ — Follow Balbert: Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/ – FMF is made possible by www://balbertmarketing.com/

    30 min
  3. Behind The Scenes of The Africa Podcast Network and AMPD Studios w/ Jon Savage (LST #111)

    DEC 9

    Behind The Scenes of The Africa Podcast Network and AMPD Studios w/ Jon Savage (LST #111)

    Learn Speak Teach Episode #111 with Jon Savage. Are you a podcaster or a creative struggling with monetization? Jon Savage has some valuable insights to share with you based on his experience working with creatives from different walks of life. Jon also shares the behind the scenes of the Africa Podcast Network and  AMPD Studios. He also gives tips on how to deal with narcissistic partners. Jon Savage is a director, content strategist, podcaster, musician,CEO of AMPD Studios and Africa Podcast Network. He is so passionate about his work that he often can't distinguish between what is work and what is play. Over the years, Jon has worked with countless creatives, some of whom have gone on to become big names in the industry. According to Jon, it’s essential for podcasters to understand the reality of their situation without trying to project an image that isn’t authentic—because brands can see right through that. He emphasizes that identifying a brand’s pain point and positioning yourself as the solution is the secret to success for podcasters. Ready to elevate your craft? Listen to this episode. During this episode, you will learn about: [01:17] Is Jon a criminal? [09:17] Jon’s experiences with narcissists [10:05] How to deal with a narcissist [14:41] The location of AMPD Studio and why it was founded [17:36] How Jon and his partner built AMPD Studio [19:47] What happens at AMPD Studio on a daily basis? [23:57] Future plans for AMPD [28:05] How to contact Jon for partnerships: info@africapodcastnetwork.com [29:00] Podcasts to look out for [31:54] How do podcasters make money? [40:37] How much should podcasters charge brands? [42:55] Jon's podcast What’s Your Poison and how he monetized it [49:07] How to support Jon Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77   What’s your Poison podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm  AMP Studios: https://ampdstudios.co.za/   Instagram:https://www.instagram.com/jonsavage/  Key Takeaways:  • When negotiating with a narcissist, you need to dehumanize the objective. [13:35] • Most NGOs spend the majority of their time fundraising instead of focusing on their core mission. [17:48] • Creatives often have many confusing and incorrect ideas about what constitutes success, such as the minimum number of listeners needed to commercialize. [33:32] • The world is changing, and the power is shifting into the hands of creators. [34:32] • Podcasting is one of the few mediums that offers depth. [37:00] • “Amid the downfall of the advertising universe, podcasting is the answer.”-Jon Savage [37:41] • “Brands don’t care about your idea. They care about your audience.”- Jon Savage [38:17] • Build yourself a small, loyal audience, and you’ve got a gold mine that you can monetize.[38:52] People Mentioned and Other Resources: 1. Podcast and Chill with Mac G: https://www.youtube.com/@podcastandchillnetwork 2. DJ SPU: https://www.youtube.com/@TheHustlersCornerSA/playlists 3. DJ Fresh: https://www.youtube.com/results?search_query=dj+fresh+podcast 4. Penwell: https://www.youtube.com/@konvo_za 5. The Daily Maverick: https://www.youtube.com/@DailyMaverickChannel/podcasts 6. Mail and Guardian: https://www.youtube.com/@MailandGuardianvideo/podcasts Keep In Touch with Jon Savage: Digital Savage Podcast: https://www.youtube.com/watch?v=A9z3cnCeu-s&list=PLvKgmakROju9t3f8tnzh3LQlYKewytA77  What’s your Poison Podcast: https://www.youtube.com/watch?v=mcPWyhybg48&list=PLvKgmakROju9FqUqvCXUqhdxmI78EXjWm  AMP Studios: https://ampdstudios.co.za/  Instagram:https://www.instagram.com/jonsavage/   — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/  – LST is made possible by www://balbertmarketing.com/

    54 min
  4. Military Veteran Joe Byerly of “From The Green Notebook” on Journaling (LST #110)

    DEC 2

    Military Veteran Joe Byerly of “From The Green Notebook” on Journaling (LST #110)

    Learn Speak Teach Episode #110 with Joe Byerly. There’s a certain magic in journaling. It is amazing how it transforms the abstract into something tangible, offering us a glimpse into our own minds. It’s a practice of deep listening, where the pages hold our secrets, struggles, and victories, allowing us to shape our inner narrative. In this episode, Military veteran Joe Byerly helps us understand From the Green Notebook. Currently, Joe is an inspiring writer, journaling advocate.Joe also explores the transformative power of journaling and intentional self-improvement. He shares how journaling became a "Swiss Army knife" in his life, helping him uncover deeper issues, like stress at work, behind seemingly small frustrations. Would you like to learn more about the Green Notebook? Listen to this episode! Watch the full episode on Youtube: https://youtu.be/xVNkGtKIkQk  During this episode, you will learn about: [01:18] Why Joe joined the military [03:46] Joe’s decision to resign from the military [08:51] The inception of From the Green Notebook podcast [11:16] How Joe handles setbacks [12:36] The three outcomes of setbacks [17:40] How Joe handled distress at work following the loss of a colleague [21:18] How Joe became a journaling advocate [21:46] Joe’s book: My Green Notebook: Know Thyself Before Changing Jobs [23:41] The importance of journaling [29:34] How journaling has impacted Joe’s life [32:49] The miracle morning routine [35:02] How to get started with reading [42:28] How to get started with journaling [49:19] Joe’s future endeavors [52 37] How to connect with Joe From the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/  X: https://x.com/jbyerly81  Website: https://fromthegreennotebook.com/  Key Takeaways:  • Failures are just data points. Setbacks are just data points. You learn something from them every time. [13:55]  • Resilience is a muscle that you build over time.[14:27] • "Sometimes perfect is the enemy of action."- Joe Byerly [19:23] • "You don't need more time. You simply need to decide." - Seth Godin [31:29] • "When you read, you’re tapping into the collected wisdom of thousands of years of leadership knowledge."- Joe Byerly [36:35] • It’s important to look at what’s going well in your life and make sure you’re focusing on those too, especially when journaling about your struggles. [48:38] People Mentioned and Other Resources: 1. Miracle morning podcast: https://miraclemorning.com/ Keep In Touch with Joe Byerly: From the Green Notebook Podcast: https://fromthegreennotebook.com/category/podcast/   X: https://x.com/jbyerly81    Website https://fromthegreennotebook.com/  — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/  – LST is made possible by www://balbertmarketing.com/

    53 min
  5. How To Identify And Understand Your Buyer To Simplify Growth w/ Christine Campbell Rapin (FMF #62)

    NOV 29

    How To Identify And Understand Your Buyer To Simplify Growth w/ Christine Campbell Rapin (FMF #62)

    Fifteen Minute Fridays episode #62 with Christine Campbell Rapin. Are you wondering where your next client will come from? This episode is for you. Our guest today, Christine Campbell Rapin, gives us a masterclass on how to get found by potential clients. She shares her wisdom on simplifying business growth and provides actionable plans to convert curious clients into paying clients. Christine Campbell Rapin is the CEO and owner of CLEAR Acceleration Inc. She is an energetic, tell-it-like-it-is advisor, mentor, consultant, and speaker with over 25 years of experience in marketing, sales, and operations. Christine has worked with startups as well as some of the largest companies on the planet. To date, she has collaborated with more than 400 businesses worldwide, across various industries, generating a combined revenue exceeding one billion dollars. Grab your notebook and pen, you’ll need to take some notes. Watch the full episode on Youtube here: https://youtu.be/RMUYsKpx6J4  Quote Of The Day: “Grit gets you started, but strategy keeps you in the game.” - Christine Campbell Rapin Timestamp: [01:31] How to find more clients: where we get it wrong [02:21] What is a buyer? [03:08] Foundations of finding a buyer [05:37] You need a strategy to move potential clients from curious to paying clients [07:14] Likable expert versus must-hire expert [12:01] The essence of leadership in business [12:31] Do you have a business roadmap? [14:48] Connect with Christine LinkedIn: https://www.linkedin.com/in/christinecampbell1/  Website: https://christinecampbellrapin.com/  Instagram:https://www.instagram.com/christine.campbell.rapin/  YouTube: https://www.youtube.com/channel/UCMZGLFtL621nUWS7WEFbJDQ  [15:51] Integration assignment Key Takeaways:   •  “The first of the three foundations every business on the planet needs to understand is that you absolutely have to know what is happening in your buyer's head.” –Christine Campbell Rapin  [03:51] • “A lot of people have tactics, but very few people have the time and discipline to sit and answer the simple, simple questions that unlock everything for movement. Because movement is the key. Movement is what builds your momentum.” –Christine Campbell Rapin  [06:40] • “A must-hire person is somebody that has a track record of getting results, a system for achieving repeatable results, and the skills to help your buyer predictably achieve those results.” – Christine Campbell Rapin [08:01] • “If the value is not higher than the investment, you will never reach an agreement because you’re a luxury, not an essential component to getting results.” – Christine Campbell Rapin [09:51] • “You need to spend time with more potential buyers and stop wasting time with people who are not going to be your business.” – Christine Campbell Rapin [16:37] Integration Assignment:  Step #1: Post notes around your workspace with the definition of a buyer. Step #2: As you’re out making friends with strangers, meeting someone at Starbucks, or in a networking space, always be listening and asking yourself: Do I recognize a buyer here? Keep In Touch with Christine Campbell Rapin: LinkedIn: https://www.linkedin.com/in/christinecampbell1/  Website: https://christinecampbellrapin.com/  Instagram:https://www.instagram.com/christine.campbell.rapin/  YouTube: https://www.youtube.com/channel/UCMZGLFtL621nUWS7WEFbJDQ  — Follow Balbert: Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/ – FMF is made possible by www://balbertmarketing.com/

    19 min
  6. Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)

    NOV 18

    Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10)

    Ask Me Anything w/ Mark Schaefer at GrowGetters ONLY (GG #10) Real Talk with GrowGetters Episode #10 with Mark Schaefer. Welcome to another exciting sneak peek into the insights provided in the GrowGetters Only collective. In this exclusive “Ask Me Anything” at GrowGetters Only, we are joined by Mark Schaefer, a globally recognized keynote speaker, a Top Voice in Personal Branding, a marketing strategist, a futurist, and the bestselling author of ten books, including Belonging to the Brand: Why Community Is the Last Great Marketing Strategy. In the episode, Mark begins by sharing insights from his upcoming book, Audacious. Additionally, he highlights three key distinctions between a community and an audience and discusses the importance of cultural differences for international brands seeking to build strong communities. As the conversation unfolds, Mark offers valuable insights into how to support individuals in launching their personal brands and shares strategies for fostering engagement and connection within communities. He also highlights common mistakes people often make when building a community and provides practical advice on how to maintain control within it. Finally, we discuss the impact of membership fees on community members. Don’t forget to check out the previous episode with Mark Schaefer. •  LST#61 w/ Mark Schaefer: https://realbusinessconnections.com/podcast/markschaefer/   During this episode, you will learn about: [00:00] Intro [01:37] Who is Mark Schaefer? [02:42] Join the GrowGetters community:https://growgettersonly.com/ben/ [04:16] Mark’s upcoming book, ‘Audacious’ [12:03] Three key distinctions between a community and an audience [19:53] Is it easier for brands to build communities in Europe or America? [20:24] Importance of cultural differences for international brands in building community [26:31] Effective way to support someone in building and launching their personal brand [30:07] How to foster a greater sense of community and engagement [35:01] Mistakes Mark made before gaining insight into personal branding [39:27] Marketing strategy for audiences moving at different speeds [42:37] Merging communities [44:59] Mistakes people make when building a community [48:43] Should you hire a fractional Chief Marketing Officer (CMO)? [52:33] How to maintain control of your community  [55:06] Should Community Members Pay for Membership? Key Takeaways:   • In the current world of AI, being competent is not enough; we need to ignite the human spark of creativity to thrive and survive. ~Mark Schaefer [05:28]  • The difference between a community and an audience is that in a community, people know each other and are driven by a shared purpose. ~Mark Schaefer [12:40]  • When creating an international community, English is essential, as it serves as the global language of business. ~Mark Schaefer [20:01] • Cultural sensitivity is essential for international brands in building community. ~Mark Schaefer [21:26] • You may not be able to create something that makes everyone happy, but you might be able to create something that makes the right people happy. ~Mark Schaefer [41:04] • “Every successful online community has an offline component.” ~Mark Schaefer [45:56] People Mentioned and Other Resources: 1. Belonging to the Brand: https://bit.ly/3Z9Yv4n 2. Marketing Rebellion: https://bit.ly/4ee5uAb Keep In Touch with Mark Schaefer: Website: https://businessesgrow.com/ Twitter: https://twitter.com/markwschaefer LinkedIn: https://www.linkedin.com/in/markwschaefer/ Instagram: https://www.instagram.com/markwschaefer/ Facebook: https://web.facebook.com/mark.schaefer3 YouTube: https://www.youtube.com/user/MWSchaefer — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/ – GrowGetters ONLY is made possible by www://balbertmarketing.com/

    59 min
  7. Ask Me Anything w/ Steve D. Sims at Growgetters ONLY (GG #09)

    NOV 11

    Ask Me Anything w/ Steve D. Sims at Growgetters ONLY (GG #09)

    Real Talk with GrowGetters Episode #09 with Steve D Sims. Many entrepreneurs strive for perfection before embarking on new ventures, believing that flawless execution is essential for success. However, this relentless pursuit can lead to paralysis, hindering progress and causing them to miss valuable opportunities for growth and learning along the way. In this exclusive "Ask Me Anything" from my community, GrowGetters Only, Steve D. Sims, the “Real Life Wizard of Oz” and founder of the internationally renowned luxury concierge service Blue Fish, shares powerful insights into how he helps entrepreneurs and salespeople succeed.  He emphasizes the importance of attracting clients who truly align with your values while repelling those who don't, a strategy that saves time and energy. Steve dives into the debate of product quality versus packaging, emphasizing that perfection can lead to paralysis. Instead, he advocates for taking action, learning from your failures, and improving along the way. He shares valuable insights on balancing big goals with self-compassion, reminding us that success comes from getting comfortable with discomfort and constantly pushing boundaries. Finally, we explore the common themes that define success and the impact of mindset on prospective clients' purchasing decisions. With a couple of best-selling books, including Bluefishing, The Art of Making Things Happen, and Go For Stupid, Steve’s unique perspective invites us to rethink our approach to business and personal growth.   During this episode, you will learn about:  [00:15] LST #56 with Steve D Sims: https://www.youtube.com/watch?v=AlE4xViMpBI [00:37] Join the GrowGetters community: https://growgettersonly.com/ [01:48] Know more about Steve Sims [07:53] Access Steve's book for free: LINK MISSING….. [08:25] How does he empower entrepreneurs and salespeople? [15:10] What comes first, the quality of the product or the packaging? [23:31] Balancing big goals with self-grace  [29:22] Does Steve have a coach? [32:16] What is the common theme that defines success? [41:11] The impact of mindset on prospective clients' purchasing decisions  [44:27] Steve's upcoming event in New York: LINK MISSING... [48:47] Insights from SpaceX rocket failure [52:14] GrowGetters community schedule Key Takeaways: • “Successful, powerful people are poor people with a lot of money.” ~Steve D Sims [10:18] • In marketing, when you try to capture everyone, you capture no one. [11:16] • “A half-baked idea with implementation will always outperform a perfect idea with zero implementation.” ~Jay Abraham [15:16] • If you focus on perfection, you end up with paralysis. [15:38] • “Your imperfections are your perfections.” ~Steve D Sims [16:03]  • "Get going, and then get good." [16:18] • If you're getting a 'no,' you are either asking the wrong question or the wrong person. [23:50]  • ”Get comfortable with being uncomfortable.” [24:21]  • “How you do one thing is how you do everything.” ~Steve D Sims [28:35]  • "People don’t get into business with opportunities; they get into business with people." ~Steve D Sims [37:05] • Successful and powerful people focus on making an impact, not on the money. [38:34]  • “Your brain receives what it's ready for.” ~Steve D Sims [42:42] • “Your life is your own damn fault.” ~Larry Winget [46:23] • You don't have to be perfect to be successful. [47:42] • You can't grow from success; you grow from the lessons learned when things go wrong. ~Steve D Sims [50:36] People Mentioned and Other Resources: 1. Elton John 2. Elon Musk 3. Jay Abraham 4. Jim Kwik 5. Larry Winget 6. Go For Stupid: https://amzn.to/3XXuRA8 7. Bluefishing: https://bit.ly/4h0mixf Keep In Touch with Steve D Sims: Website: https://www.stevedsims.com/ X: https://x.com/stevedsims LinkedIn: https://www.linkedin.com/in/stevedsims/ Instagram: https://www.instagram.com/stevedsims/ YouTube: https://www.youtube.com/stevedsims Facebook: https://web.facebook.com/groups/stevedsims/

    55 min
  8. Ranking FIRST on Youtube For Your Niche w/ Roger Wakefield (LST #109)

    NOV 4

    Ranking FIRST on Youtube For Your Niche w/ Roger Wakefield (LST #109)

    Learn Speak Teach Episode #109 with Roger Wakefield. Watch the full episode on YouTube here: https://youtu.be/sAMS0Nk321Y  YouTube is the second largest search engine in the world. If you have a channel on the platform, how can you ensure your content is easily found? What can you do to rank first on YouTube? According to Roger Wakefield, SEO plays a major role in ranking your content first on YouTube. He also emphasizes the importance of consistency, creating engaging content, and actively engaging with your community. Roger is the owner of the Roger Wakefield Plumbing Education YouTube channel, host of the Trade Talks Podcast, and creator of the Wakefield App, which helps people in trades master their skills. A plumbing expert, Roger has become a blue-collar social media influencer through continuous learning and engagement. In this episode, Roger shares valuable insights on getting started and ranking first on YouTube, and reaching the point where you can monetize it. He also explains why more people should join the trades, how they can grow their businesses, and the power of lifelong learning. Grab your notebook and pen—you’ll want to take notes!   During this episode, you will learn about: [01:47] How to rank on YouTube, according to Roger [05:24] Roger’s ambitions when he was younger [07:04] How to get started on YouTube [09:27] Why you should consider a career in the trades [11:24] Why are people not entering the trades? [13:01] Great opportunities for entrepreneurs to explore [15:41] Common marketing mistakes and what Roger did right [22:29] What Roger did wrong when he started his YouTube channel [26:08] A breakdown of one of Roger’s highest-performing videos [30:59] The importance of being a lifelong learner [34:28] Rising above the average [36:26] The power of hiring talent [38:30] Roger’s advice to a YouTube beginner [42:09] Roger’s advice to an intermediate YouTuber [45:22] What’s next for Roger on YouTube? [50:44] How to support and connect with Roger Wakefield Key Takeaways:   • Every business should have a YouTube channel. It’s the second-largest search engine in the world. [03:26] •  "Most of the entrepreneurs I know who are millionaires are plumbers, electricians, and HVAC techs." — Roger Wakefield [10:29] • For every 10 people who retire each year, only about 4 new people are entering the trades. [10:40] • Google looks for EEAT: Expertise, Experience, Authority, and Trustworthiness. [17:10] • "We can all practice, but if we practice doing something wrong, we’re just going to get better at doing it wrong." — Roger Wakefield [24:21] • If you provide content that helps people, they’ll watch it. [28:04] • "If you're not trying to be the very best, why not? The best make more money, get paid the most, and have the best job opportunities." — Seth Godin [32:10] • If we want to provide the best service for our customers, we need to try to become the best.. [32:58] • "If you can't tell me in under seven words what your channel is about, YouTube has no idea what your channel is about." — Roger Wakefield [39:26] • "If you're growing a company, grow one that you never want to sell." — Roger Wakefield [49:38] • Tradespeople built or maintain nearly everything we see in the world. There’s nothing you can look at that tradespeople did not build. [51:28] • People buy from those they know, love, trust, and feel connected to. [54:21] Keep In Touch with Roger Wakefield: Trade Talks Podcast: https://www.youtube.com/@TheTradeTalks2.0 Roger Wakefield Plumbing Education Channel: https://www.youtube.com/@RogerWakefield/ Wakefield App: https://wakefield.app/subscribe   Instagram: https://www.instagram.com/therogerwakefield/ TikTok: https://www.tiktok.com/@therogerwakefield/  — Follow Balbert… Facebook: www.facebook.com/realbusinessconnections Instagram: www.instagram.com/realbenalbert/ LinkedIn: https://www.linkedin.com/in/realbenalbert/ Website:  https://www.realbusinessconnections.com/

    56 min
4.9
out of 5
64 Ratings

About

REAL Conversations w/ REAL business leaders making a REAL difference in our world!!!! Yes, we’re a marketing podcast. We dive into social selling, content marketing, networking, and LinkedIn, but we’re so much more. We’re about the habits, mindsets, and strategies that create true growth, connection, and fulfillment. Host Ben Albert chats with everyone from world-famous marketers, entrepreneurs, and sales geniuses to behavior scientists, wellness experts, and even near-death experience survivors. Each guest brings raw stories and insights, bridging real business success with personal growth. His role? To pull out the best nibbles of wisdom, packing decades of experience into minutes for you, the listener. Yes, we get actionable. However, we also look at the story behind the story. This podcast is a deep dive into struggle, failure, frustration, and how to develop true resilience that actually leads to success. We tackle important topics such as: • Why networking matters in business • Proven ways to increase revenue • Building real connections in business • Content marketing for maximum visibility • Using LinkedIn for social selling success • Self-development goals for entrepreneurs • How human behavior shapes success • Mastering the art of persuasion • Tips to crush your business goals • Confidence in public speaking • How to ask the right questions • Creating an unforgettable brand • Storytelling that builds belonging • Habits for resilience in business • What is real success? Real Business Connections: on a mission to actually move the needle on 1 million lives, one conversation at a time! Show Key: LST= LEARN SPEAK TEACH ROC: ROCHESTER(NY) BUSINESS CONNECTIONS FMF: FIFTEEN MINUTE FRIDAY HIT: REAL HITS Bite: BEN'S BITES GG: Real Talk w/ GrowGetters AB²C Lunch Break Live - LinkedIn Panel Live Stream

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