Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage.

Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store. 

Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt.

Hit PLAY to hear: 

• Starting a new business with purpose and passion 
• Practicing proactive sustainability 
• The growing trend of ethical consumerism 
• Disrupting industries with sustainable options 
• Why a small team matters for startups 

Key timestamps to dive straight in: 

[04:43] Enjoys advisory roles, charity work, and entrepreneurship. 

[09:11] Watch provokes sustainable conversations and reminders. 

[11:22] Greenwashing in FMCG packaging is really annoying. 

[13:26] The more people want recycled products, the more businesses are going to get into recycled materials. 

[16:54] Tried limited drops, now using dispatch windows. 

[21:00] Helped start business with minimal funds, advised caution. 

[22:35] Listen to Guy’s Top Tips! 

Full episode notes here: https://ecmp.info/514

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