Renegade Marketers Unite Drew Neisser

What’s working today in SEO for B2B SaaS brands?   

In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic traffic. 

Key findings include: 

Blogging 5-8x per month increases Google top 10 keywords by 47.9%, compared to just 10% for 1-4 posts  

Websites offering online tools saw a 40.8% boost in top 10 keyword rankings  

Original research boosted top 10 keyword rankings by 36% on average 

Audience segmentation led to a 31.7% increase in Google top 10 rankings, vs. 12.4% for non-segmented sites  

Discover why blogging frequency is the low-hanging fruit you can't afford to ignore, learn how online tools can unexpectedly boost your SEO, and find out why audience segmentation might be your secret weapon. This data-driven deep dive challenges conventional wisdom and provides a roadmap for dominating search results in today's hyper-competitive landscape. Tune in!  

[The B2B SaaS SEO Performance Study is brought to you by Stratabeat and CMO Huddles] 
For full show notes and transcripts, visit https://renegademarketing.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/

When CMOs invest in growing their people, they grow their impact. And with the right coaching strategies in place, they ensure their teams not only keep pace with industry changes, but also drive innovation and set new standards.

In this illuminating episode, join host Drew Neisser as he welcomes three exceptional CMOs to share their insights on nurturing high-performing teams:

Michelle Boockoff-Bajdek of IDG (previously CMO of Skillsoft) 

Katie McAdams of Basis Technologies 

Marni Carmichael of Image Source, Inc. 

Discover how these leaders foster a culture of continuous learning, provide meaningful feedback, and adapt to the challenges of remote work. From creating individualized career paths to measuring employee satisfaction, our guests reveal their strategies for unlocking team potential and driving innovation.

Key topics include:

Building a feedback-rich environment 

Balancing hard skills with essential 'power skills' 

Adapting coaching methods for the hybrid workplace 


Incorporating learning and development into recruiting strategies 

Measuring the impact of talent development initiatives

By championing continuous improvement, CMOs lay the groundwork for dynamic and forward-thinking teams. Tune in for a masterclass in talent development from some of B2B marketing's brightest minds!  
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/

What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators?

In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders.

By listening, you’ll learn how to:

Turn potential conflicts into collaborative problem-solving sessions 
Use tactical empathy to align with stakeholders 
Adapt your negotiation style to different personality types 
Increase your emotional intelligence for more effective leadership 
Techniques for managing stress and conflict in high-stake situations

Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you're advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world's top negotiation experts. 

Tune in! 
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it really take to secure a CMO position in today’s competitive landscape? Whether you're actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them:

Kathie Johnson (CMO, Sitecore) 
Scott Morris (CMO, Sprout Social) 
Kate Bullis (Managing Director, ZRG Partners) 

You'll learn: 

How to strategically approach your job search and stand out from the crowd 
The importance of personal branding and articulating your unique value 
The value of networking with other CMOs  
How to quantify your impact during interviews and presentations  
Why culture fit matters and how to evaluate it during the interview process

Don't miss this candid conversation on navigating the CMO job market, leveraging your network, and positioning yourself for success in your next CMO role. Tune in!  
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/

As budgets tighten, partnerships emerge as a beacon for innovation and growth.  

In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover: 

Why partnerships are a key growth lever for B2B organizations 
The hidden “planning tax” that derails partnerships – and how to dodge it 
The three layers of effective partnerships: production, distribution, and consumption 
The rise of the "Chief Partnership Officer" and what it means for your organization 
Cutting-edge metrics to prove your partnerships are pulling their weight 

Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility. 

Whether you're a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships. 
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion: 

🌟 Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%. 

🌟 Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their “HUB Outlook” campaign. 

🌟 Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance.

Uncover strategies to: 

Balance brand storytelling with performance marketing tactics 
Leverage research to redefine problems in a compelling, ownable way 
Measure content engagement to prioritize what resonates (and what to retire) 
Capitalize on AI's potential as an indispensable content team member 
And more!


Whether you're a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don't miss out! 
For full show notes and transcripts, visit https://renegade.com/podcasts/
To learn more about CMO Huddles, visit https://cmohuddles.com/