Rental Roundtable #29: Next Generation Rental Business Operations and Growth Strategies

In this episode of the Rental Roundtable, we are joined by Grant Christopher, President of Christopher Equipment, who was recently named one American Rental Association's '12 to Watch Under 40.' This episode will discuss:

✅ Succession Planning: Navigating Family Business Dynamics

Learn from Grant Christopher, a second-generation rental owner who bought the business from his dad in 2023. Gain insights into the challenges and strategies for successful family business succession and how next-generation leaders can thrive.

✅ Goal Setting and Effective Reporting

Discover the importance of setting clear goals and generating helpful reports. Explore the use of Traction and quarterly meetings, and the Keep It Simple Strategy (KISS) for streamlined management.

✅ Using Data to Track Performance

Understand how to leverage data to monitor business performance and make informed decisions. Learn best practices for tracking and analyzing key metrics.

✅ Marketing and Advertising in a Competitive Market

Discuss the increasing importance of marketing and advertising as demand tapers off. Learn strategies for enhancing Google reviews, optimizing Google Business Profile, and creating engaging equipment videos and specifications.

Learn more about the Rental Roundtable and listen to other episodes here: https://www.therentalroundtable.com/