50 episodes

Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

Bootstrapped Web Bootstrapped Web

    • Business
    • 4.9 • 55 Ratings

Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

    Startup Names

    Startup Names

    Choosing a name. YouTube experiments. SEO. Reaching a foreign industry. Branding exercise. The New York Knicks.
    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    Connect with Brian:

    Brian's consultancy: Instrumental Products
    Brian's YouTube channel: @briancasel
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    • 53 min
    Entrepreneurial Seasons

    Entrepreneurial Seasons

    Protyping with AI.  Burnout aftermath.  Validation theories that need retiring.  Go-to-market.  MVP speed.  SaaS UI components as a service.  Kitchen Reno.  Passover.  Knicks Games.
    Connect with Brian:

    Brian's Product Studio:  Instrumental Products
    Brian's YouTube channel:  @briancasel
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    • 56 min
    Not Selling to SaaS

    Not Selling to SaaS

    Email for SaaS.  Selling to Main Street.  AI in the real world.  Offloading customer support.  UI/UX consultancy pricing.  YouTube experimentation.  Vacation guilt.  Kitchen renovations.
    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    Connect with Brian:

    Brian's consultancy: Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    • 46 min
    Sell to SaaS?

    Sell to SaaS?

    Exploring products that sell to SaaS.  Flights.  Credit card points.  Passover.  Elections.  Twitter.  Validation.  No-kids vacations.
    Connect with Brian:

    Brian's Product Studio:  Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    • 35 min
    Make it Rough

    Make it Rough

    Idea hunting.  Competitors.  Levels.  Portfolios.  Rough products.  Customer success.  Weekly pricing.  Productized services.  Earthquakes.  Supplements.
    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    Connect with Brian:

    Brian's consultancy: Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    • 1 hr 7 min
    Creating Content & New Product Ideas

    Creating Content & New Product Ideas

    Brian's first LinkedIn post.  YouTube.  Texas.  Northeast.  Inbound vs. outbound.  New product ideas.  AI.  Ecommerce.  Customer Success.  Tapping demand.
    Connect with Brian:

    Brian's Product Studio:  Instrumental Products
    Brian's SaaS, Clarityflow 
    Brian on Twitter: @casjam
    Brian on Threads: @brian.casel

    Connect with Jordan:

    Jordan's company, Rally
    Jordan on Twitter: @jordangal
    Jordan on Threads: @jordangal

    • 1 hr 5 min

Customer Reviews

4.9 out of 5
55 Ratings

55 Ratings

ItsDanWu ,

Great insight into a founders psyche!

Love how Jordan and Brian are taking us with them on their founder journey. You don’t get insight into a founders psyche and day-to-day in any other podcast in my opinion. Rooting for you guys!

J. Barshop ,

Awesome show, highly recommend!

Brian, Jordan and their guests provide some incredibly actionable and compelling content, spotlighting incredible founder stories that are guaranteed to teach you something new.

Highly recommend listening and subscribing to Bootstrapped Web if you want the knowledge AND mindsets to effectively grow your business (and reach all of your overall goals as a result)!

Just for the culture ,

The most insightful podcast you'll find

Finally you get the chance to know about the struggles of growing a business as they're happening.

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