Retail: Year End 2024 with Top Retail Experts Michael Zakkour and Brandon Rael

Christine Russo, the host and creator of What Just Happened, hosted Michael Zakkour and Brandon Rael for the retail industry year-end recap. The discussion highlighted many key initiatives and strategies like the evolution of video commerce, which has transitioned from a niche concept to a mainstream strategy, as evidenced by significant contributions to sales during events like Black Friday and Cyber Monday. Zakkour emphasized the importance of adopting a comprehensive "v-commerce" strategy that integrates various forms of video content, while Rael discussed how consumer behavior has reshaped retail, with influencers and social platforms like TikTok driving engagement and conversions. They agreed that video commerce must be supported by robust supply chain systems and technological infrastructure to sustain its growth.

The conversation shifted to the critical role of supply chain resilience amid ongoing disruptions, such as tariffs and geopolitical tensions. Zakkour and Rael stressed the importance of diversifying production and embracing technologies like AI and cloud systems to optimize inventory and logistics. They noted how retailers must adopt a proactive, multi-layered approach to ensure operational stability in an unpredictable global market. The need for adaptability and foresight was highlighted, as companies increasingly face challenges that demand innovative solutions, including nearshoring production and leveraging advanced technologies.

Russo concluded the discussion by examining the strategies of major retailers like Walmart, Amazon, Macy’s, and McDonald’s. The panel explored how these companies have navigated challenges by building ecosystems that blend physical and digital experiences. They also touched on AI's transformative role in retail, from personalization to supply chain efficiency. While companies like Walmart and Amazon have maintained dominance through innovation, the conversation acknowledged the struggles of legacy brands like Macy’s, emphasizing the need for agility and customer-centric approaches to remain relevant in the ever-evolving retail landscape.