Rethinking the Traditional PT Model: Is it Time for Change?

In this episode, Jimmy discusses whether the traditional physical therapy model is still serving both therapists and clients in the modern era with Ray Gorman.

They get into topics like compensation, efficiency, sales skills, and more.

Key quotes touch on the need to embrace change and failure in order to grow, determining your ideal client, and positioning your offer correctly.

They also explore essential business pillars like marketing, sales, service, and fulfillment that PTs need to develop beyond just clinical skills.