PT Pintcast - Physical Therapy

Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • 4.8 (201)
  • Medicine
  • Updated Semiweekly

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

  1. 5d ago

    Your Google Reviews Are a Gold Mine. Start Digging.

    Your Google Reviews Are a Gold Mine. Start Digging. PT Breakfast Club | October 8, 2026 Featuring Jimmy McKay, Dave Kittle, and Tony Maritato What if your physical therapy clinic's best marketing research is already sitting on Google? Most clinic owners focus on accumulating five-star reviews. But those reviews contain something potentially more valuable: the language patients use to explain their problems, frustrations, experiences, and results. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explore how clinic owners can use Google reviews, AI tools, and competitor research to make smarter decisions about marketing, recruiting, and operations. And that's just where the conversation lands. The show opens with a provocative discussion about the future of physical therapy conferences. Are associations giving PTs a reason to attend, or are they simply recreating the classroom experience at a hotel? Then the hosts turn to artificial intelligence, including a new Utah program allowing AI-generated prescriptions for certain acne medications under a phased physician-oversight pilot. They also debate the economics of reimbursement, hospital-insurer negotiations, cash-pay care, and why changing healthcare often requires confronting the incentives that keep things the same. What You'll Hear1. The Conference Problem Why professional conferences should create more opportunities for genuine conversations, peer learning, and meaningful connections. 2. AI Prescribing and Healthcare Access Could AI handle certain routine healthcare tasks, and what happens when technology challenges traditional professional boundaries? 3. The Reimbursement Reality Why payment negotiations are complicated, how insurers and healthcare organizations influence costs, and why small private practices face difficult economics. 4. The PT Recruiting Problem If every physical therapy job posting promises competitive pay, a great culture, and growth opportunities, how is anyone supposed to stand out? 5. Google Reviews as Business Intelligence Learn how to use patient feedback to identify recurring themes, clarify marketing messages, recognize operational problems, and create content that speaks to real concerns. 6. Creating More With AI How AI can support content creation, reusable brand standards, and audience research without replacing the need for good judgment. The Google Review ExerciseJimmy offers a simple starting point: Collect 20–50 recent public reviews and remove identifying or sensitive details.Look for repeated themes, praise, complaints, and emotionally charged language.Turn the findings into three categories: what to say, what to fix, and what to post.Use positive feedback to understand what patients value. Use negative feedback to identify potential improvements. Use the language people naturally choose to inspire clearer, more relevant communication. Resources and Topics MentionedGoogle Reviews and Google Business ProfileChatGPT and AI-assisted feedback analysisGoogle SheetsCanvaAPTA Private Practice Section (PPS) eventsAPTA state chapters and academiesUtah's Nolla Health AI acne-prescribing pilotAnthem Blue Cross Blue Shield and Kettering Health contract negotiationsCash-pay and concierge physical therapyThe Operator podcast with Larry BenzFollow PT PintcastApple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast Website: https://www.ptpintcast.com/ Instagram: https://www.instagram.com/ptpintcast Question for clinic owners: What's one thing you've learned from a Google review that actually changed how your clinic operates? Have fun. Learn stuff.

    Your Google Reviews Are a Gold Mine. Start Digging.

  2. 6d ago

    $7,000, Six LinkedIn Posts, One New PT Hire

    $7,000, Six LinkedIn Posts, One New PT Hire PT Breakfast Club | Jimmy McKay, Dave Kittle & Tony Maritato Finding and hiring great physical therapists is one of the biggest challenges facing clinic owners. Dave Kittle decided to experiment. Rather than relying solely on job boards and traditional recruiting, Dave took six of his best-performing organic LinkedIn posts and invested approximately $6,000–$7,000 to get them in front of more physical therapists. A candidate saw two of those posts, visited his website, applied, interviewed, and accepted a full-time position. The result sparked a bigger conversation. What if physical therapy recruiting isn't just a staffing problem? What if it's also a communication problem? What's Inside This EpisodeThe Real Cost of Recruiting Dave explains his LinkedIn advertising experiment, why he considered the expense comparable to other recruiting costs, and how he learned which posts his newest hire had encountered. What Makes a Great Physical Therapist? The hosts discuss professionalism, curiosity, confidence, communication skills, and the differences between clinical knowledge and the ability to connect with patients. Growth Isn't Always Bigger Tony shares why he has consolidated his practice, sold a building, and focused on improving revenue and profitability while operating at a smaller scale. Why Job Advertisements Don't Work Jimmy challenges clinic owners to stop relying on vague promises such as competitive salary, flexible schedules, and great culture. If those benefits are genuinely different, show people what they mean. The Recruiting Message That Worked Dave's posts focused on fewer patients, fewer notes, and greater earning potential. Jimmy explains why those benefits may attract the right candidate more effectively than a long list of job responsibilities. BLUF: Bottom Line Up Front The hosts use ChatGPT to rewrite an actual physical therapy job posting, bringing essential information forward and making it easier to scan. Recruiting People Who Aren't Job Hunting Dave shares an unconventional strategy: sending personalized recruiting letters directly to physical therapists at their current workplaces. The hosts debate the effectiveness of the message, its presentation, and why reaching employed clinicians may require something beyond traditional job boards. The Big TakeawaysHiring requires more than posting another vacancy.Specific benefits communicate more than generic promises.The best message won't appeal to everyone, and that's the point.Candidates assess employers just as employers assess candidates.Recruiting investments should be evaluated against actual results.Better communication starts by answering the questions people genuinely care about.Mentioned During the EpisodeLinkedIn boosted posts and recruiting campaignsIndeed job advertisementsChatGPTBLUF communication frameworkVistaprintConcierge Pain ReliefSturdy McKee's recruiting approachKeep the Conversation GoingFor clinic owners: What's the most effective thing you've done to recruit a physical therapist? For clinicians: What would make you leave a job where you're currently comfortable? Follow PT PintcastYouTube: https://www.youtube.com/@PTPintcast Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc Website: https://www.ptpintcast.com/ Instagram: https://www.instagram.com/ptpintcast The HostsJimmy McKay: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Dave Kittle: https://www.youtube.com/@thedavekittleshow/featured Concierge Pain Relief: https://conciergepainrelief.com/ Tony Maritato: https://www.youtube.com/c/MedicareBilling Have fun. Learn stuff.

    $7,000, Six LinkedIn Posts, One New PT Hire

  3. Oct 5

    If Physical Therapy Is for Everyone, Who Are You Actually Talking To?

    Physical therapy is for everyone. But if your marketing is for everyone, who exactly are you talking to? On the first day of Physical Therapy Month, Jimmy McKay, Tony Meritato and Dave Kittle dig into APTA’s public-facing messaging, “PT for future me,” the role of professional associations, and one of the biggest communication problems in physical therapy: We keep trying to say everything at once. The episode explores the difference between representing the entire profession and creating communication that actually resonates with an individual person. Jimmy argues that broad messaging often becomes bland messaging. Tony and Dave push into what APTA membership should actually provide, whether professional associations should offer more structure and accountability, and why peer-to-peer groups may create more tangible value than another webpage full of resources. Then the conversation turns practical. Tony shares recent social media numbers and explains what kinds of images are generating hundreds of thousands or even millions of views. Dave breaks down how he turned a simple comment into a reaction video in minutes. Jimmy explains why most clinicians already have a massive content library sitting on their phones. And eventually the conversation lands on the biggest obstacle: Fear. Fear of looking stupid. Fear of being criticized by another clinician. Fear of posting something that flops. Fear that the work won’t be worth the effort. The technology is already available. The barrier may simply be hitting publish. KEY THEMES: • Physical Therapy Month • APTA’s “PT for future me” campaign • Why broad marketing can fail • Targeting one specific audience • “Aim small, miss small” • APTA membership value • Professional associations • Peer-to-peer groups and masterminds • Information versus structure • Accountability • Content creation for PTs • Facebook, Instagram and TikTok • Reaction videos • Repurposing old content • Using existing photos and video • Fear of criticism • The 28-day content challenge FEATURED: Jimmy McKay Tony Meritato Dave Kittle Tony Meritato: https://www.youtube.com/c/MedicareBilling Dave Kittle: https://www.youtube.com/@thedavekittleshow/featured FOLLOW PT PINTCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast Instagram: https://www.instagram.com/ptpintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Website: https://www.ptpintcast.com/ X: https://x.com/PTPintcast

    If Physical Therapy Is for Everyone, Who Are You Actually Talking To?

  4. Oct 2

    Understand What Game You’re Playing: Barnes & Noble, AI and the Future of PT

    What does Barnes & Noble have to do with the future of physical therapy? More than you might think. Barnes & Noble couldn't compete with Amazon by simply offering more books. So the company changed what a bookstore could be: experience, discovery, community, events, gifts, toys, coffee, and local relevance. That launches Jimmy McKay, Tony Meritato, and Dave Kittle into a much bigger PT Breakfast Club conversation: What game is physical therapy actually playing? The guys explore what PT clinics might learn from businesses forced to adapt, including whether clinics need revenue beyond traditional reimbursement, why “selling” remains such an uncomfortable word in physical therapy, and why simply making more people aware of PT may not solve the profession’s problems. Then things get bigger. What exactly will a physical therapist be ten years from now? Tony makes the case that AI and digital healthcare could absorb much of the simpler end of physical therapy. Dave pushes back on how quickly the profession's identity and title will change. Jimmy questions whether our current professional labels, licenses, and marketing strategies help clinicians compete or sometimes constrain them. The conversation also explores the distinction between PT as a license and DPT as a degree, digital versus human care, AI-assisted clinicians, healthcare consumer behavior, and whether the future belongs not to AI or humans, but to humans who learn how to use AI well. And underneath all of it is one question: What game are you actually playing? KEY THEMES • Barnes & Noble as a model for adapting instead of competing head-on • Experience, community and alternative revenue • Cash-pay physical therapy • Why PTs struggle with the idea of selling • Marketing through repetition and useful communication • Whether physical therapy really has an awareness problem • The future value of the PT license • PT versus DPT • Digital physical therapy and AI • Hinge Health and Sword Health • Human clinicians handling increasingly complex cases • AI as a clinical tool rather than a replacement • Cory Doctorow’s “reverse centaur” concept • Understanding the business you're actually in FEATURED VOICES Jimmy McKay Tony Meritato Dave Kittle WATCH TONY: https://www.youtube.com/c/MedicareBilling WATCH DAVE: https://www.youtube.com/@thedavekittleshow/featured FOLLOW PT PINTCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast Instagram: https://www.instagram.com/ptpintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Website: https://www.ptpintcast.com/ X: https://x.com/PTPintcast

    Understand What Game You’re Playing: Barnes & Noble, AI and the Future of PT

  5. Sep 28

    Stop Overthinking Content. Start Getting Reps.

    You probably don’t need another camera. You probably don’t need a better microphone. And you definitely don’t need to wait until your content is perfect. You need reps. On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato and Dave Kittle launch the Content Dojo, a 28-day experiment designed to help physical therapists stop overthinking content and actually start creating it. The guys break down why consistency beats perfection, how Tony turns simple ideas into massive engagement, why Dave finally stopped outsourcing the process, and how clinicians can turn everyday conversations with patients into useful content. They also dig into the real barriers nobody talks about: fear of posting, lack of time, annoying workflows, tiny audiences, slow early results and the temptation to spend money solving a problem that may actually require practice. The challenge uses a martial-arts belt system so everyone can participate. Your goal might be one post a week. Tony’s might be 20 pieces a day. The point isn’t matching somebody else’s volume. The point is moving up one belt. Because the people who get good at content aren’t necessarily the people with the best equipment. They’re the people who keep hitting record.

    Stop Overthinking Content. Start Getting Reps.

  6. Sep 18

    Stop Waiting for Perfect

    What if the biggest thing holding your clinic back isn’t a lack of ideas? It’s waiting until the idea feels safe. Jimmy McKay, Tony Maritato and Dave Kittle bounce from Airbnb cereal to physical therapy marketing, hiring, recruiting, content creation and virtual assistants in an episode that keeps arriving at the same conclusion: Take the shot. Learn. Adjust. Dave breaks down the five levels of customer awareness and why most clinic marketing tries to move people from attention directly to a purchase before earning enough trust. Jimmy takes a painfully traditional physical therapy job posting and attacks it through a Ryan Reynolds-style lens: stop trying to appeal to everybody and start making the RIGHT person lean in. That leads to an even harder problem: how do you recruit a certified hand therapist to Alaska? Then Tony finds a fascinating social-media example involving an 88-year-old aspiring basketball player and asks whether physical therapy clinics are missing an enormous content opportunity by making themselves the hero instead of their patients. The conversation also covers: • Marketing to different levels of awareness • Attention → Trust → Action • Why six to twelve exposures may matter more than one great ad • Recruiting for difficult PT positions • Using social media instead of relying entirely on Indeed • Making geography part of the recruiting pitch • Patient-led storytelling • Building recurring content series • Creating content buckets that reduce mental load • Why expertise starts to look automatic • Delegating lead follow-up and scheduling • Using offshore virtual assistants • Testing inexpensive solutions before scaling them • Why imperfect action beats analysis paralysis PT Breakfast Club is hosted by Jimmy McKay, Tony Maritato and Dave Kittle. Follow Tony Maritato on YouTube at Total Therapy Solution. Find Dave Kittle at ConciergePainRelief.com and on YouTube at The Dave Kittle Show. Follow Jimmy McKay and PT Pintcast wherever you listen to podcasts and across social media. This conversation is for entertainment and discussion only, not medical, legal, billing or business advice.

    Stop Waiting for Perfect

  7. Sep 16

    Your PT Job Ad Is Probably Selling the Wrong Thing

    What if the goal of your next physical therapy job ad wasn’t to attract more people? What if it was to repel almost everyone except the few clinicians who would actually love working for you? Jimmy McKay and Tony Maritato dig into recruiting, advertising, AI and psychology after Tony asks a fascinating question: What would advertising legend David Ogilvy want to know before writing a job ad for a physical therapist? That question produces a 12-part framework clinic owners can use to evaluate their own recruiting. The conversation starts with the basics: Who exactly are you trying to hire? What does the employment model look like? How much control does the therapist have over their schedule? What does compensation actually look like? Then it gets more interesting. Jimmy and Tony argue that employers should explain not only what clinicians GET to do, but also what they DON'T have to do. Scheduling. Insurance verification. Marketing. Faxing plans of care. Administrative work. Whatever creates friction in that particular clinic. They also make the case for showing candidates the imperfect parts of the job instead of hiding them. The goal isn’t hundreds of applicants. The goal is a handful of people who understand the offer and think: “That sounds exactly like me.” The episode also explores how Josh Funk and Rehab 2 Perform use media as a recruiting tool, why simply spending more money on traditional job boards may not fix a hiring problem, and why short-form video could be an underused recruiting strategy in physical therapy. Later, the conversation expands into communication and content creation. How do you take one useful idea and package it as video, audio, images and text? Why do some pieces of content explode on one platform and disappear on another? And why do healthcare professionals spend years creating valuable information only to publish it as an unreadable screenshot? Finally, Jimmy and Tony tackle another uncomfortable idea: information has become incredibly cheap. People often aren’t paying coaches, consultants, courses or even clinicians purely for information. They may be paying for guidance, accountability, confidence and someone to help them take the next step. That leads to Jimmy’s warning about a $9,000 YouTube growth course and Tony’s story about spending roughly $33,000 on business education years ago. The episode closes with perhaps the simplest idea of the entire conversation: Before adding another form, another question, another feature or another step… Ask what you can remove. KEY TAKEAWAYS: • Recruit a specific person, not “everybody” • Transparency filters candidates instead of scaring them away • Explain the negatives before applicants discover them themselves • Sell what clinicians DON’T have to do • Make the next step conversational instead of bureaucratic • Great recruiting media can show what working somewhere feels like • One idea can become multiple kinds of media • Information and implementation are different products • Better experiences often come from subtraction FEATURED: Tony Maritato Tony on YouTube: https://www.youtube.com/c/MedicareBilling FOLLOW PT PINTCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325 Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc YouTube: https://www.youtube.com/@PTPintcast LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/ Instagram: https://www.instagram.com/ptpintcast Website: https://www.ptpintcast.com/ Twitter/X: https://x.com/PTPintcast

    Your PT Job Ad Is Probably Selling the Wrong Thing

  8. Sep 14

    Your Practice Sale Starts Years Before You Sell

    Your Practice Sale Starts Years Before You Sell Most physical therapy practice owners think about selling their business when they’re ready to sell. Paul Martin thinks that’s already too late. Paul is a physical therapist, founder of Martin Healthcare Advisors, and former clinic owner who helped grow a three-clinic operation into 21 locations. After decades working with PT practice owners, he says one mistake appears again and again: Owners treat selling their practice like an event. It isn’t. It’s a process. And according to Paul, the owners who begin preparing several years before a transaction have far more opportunities to improve the company, reduce risk and increase its potential value. Jimmy and Paul unpack what buyers actually look for when evaluating a PT business. In This EpisodeThey discuss: Why buyers care about cash flowWhat EBITDA means in a PT practiceWhy historical success alone doesn’t determine valueThe importance of demonstrating future growthHow financial preparation affects a transactionWhy leadership alignment mattersThe operational KPIs buyers examineCharge capture and proper codingProductivity versus complianceSchedule managementPT/PTA team modelsThe danger of a practice depending entirely on its ownerPaul’s “30-day test”Why larger practices often command higher multiplesHow Paul went from three clinics to 21Why systems and processes allow businesses to scaleThe difference between an owner’s perceived valuation and actual valuationWhy Paul believes PT continues to provide extraordinary healthcare valueOne Question Every Owner Should Ask Imagine telling your staff: “I’m leaving tomorrow. I’ll be gone for 30 days, and you cannot contact me.” What happens? If the clinic falls apart, Paul argues that you may not own a transferable business yet. You may own a job. Paul MartinFounder, Martin Healthcare Advisors Website: https://www.martinhealthcareadvisors.com/ LinkedIn: https://www.linkedin.com/in/paulmartinsview/ YouTube: https://www.youtube.com/@martinhealthcareadvisors Book MentionedBuilt to Sell John Warrillow

    Your Practice Sale Starts Years Before You Sell
See All (296)

4.8
out of 5
201 Ratings

About

PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.

Information

  • Creator
    Jimmy McKay, PT, DPT | Physical Therapy Podcast
  • Years Active
    2015 - 2026
  • Episodes
    296
  • Rating
    Clean
  • Copyright
    © PT Pintcast LLC
  • Show Website
    PT Pintcast - Physical Therapy

You Might Also Like