Thinks Out Loud: E-commerce and Digital Strategy

Tim Peter
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  • QUINZENAL
Thinks Out Loud: E-commerce and Digital Strategy

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business. Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

  1. HÁ 5 DIAS

    Predicting the Future of Your Business (Thinks Out Loud Episode 445)

    “It’s tough to make predictions, especially about the future.” These words from one of the 20th century’s most sagacious philosophers, Yogi Berra, take hold of my mind every new year as I think about the days and weeks and months ahead. Far be it from me to reject Yogi’s wise words, but I’m not sure he’s right. Oh, don’t get me wrong the wrong. The future’s not always easy to see. But we can work to make it what we want. I generally think that instead of predicting the future for your business, you should take steps to create a future that works for you. How can you do that? How can you make a future for your business that exceeds any prediction? And how can you plan for a bold future no matter what happens over the next few years? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Predicting the Future of Your Business (Thinks Out Loud Episode 445) — Headlines and Show Notes Show Notes and Links * The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) * AI Is Not the Future. You Are (Thinks Out Loud Episode 443) * Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) * Will AI Kill Your Brand (Thinks Out Loud Episode 435) * Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) * An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434) * Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430) * How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428) * Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427) * We Owe It To Our Customers to Make Their Lives Better (Thinks Out Loud Episode 361)

    21min

  2. 2 DE JAN.

    Revisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440)

    Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypass them for marketing and customer acquisition — is because of their dominance in the marketplace. And no company is more dominant than Google. Most businesses get at least a plurality of their traffic and usually a significant chunk of their revenues downstream of Google. That could include traditional web search. It could include local search. It could include metasearch, product search, YouTube recommendations, and a host of other channels within Google’s ecosystem, all adding up to traffic and revenue for you. That’s why anything that hurts Google can hurt your business. And, right now, Google faces more challenges than they have in years. Those include competition from AI startups like ChatGPT and Perplexity, antitrust and other civil litigation in the US and Europe, pressure from users more interested in social, and, of course, its traditional competitors for mindshare like Amazon, Apple, and Facebook. It’s easy to assume then that Google is doomed in 2025. I’m not so sure, though. What does worry me is whether their responses to these pressures works in your business’s best interests. In other words, even if they manage to continue their dominance in the market, you still could find yourself with lower traffic, reduced revenues, higher costs, or all of the above. That’s… no bueno. So, whether or not Google is doomed, what should you do as you move into 2025? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Revisiting Is Google Doomed in 2025? (Thinks Out Loud) — Headlines and Show Notes Show Notes and Links * Is the new ChatGPT Search a significant threat to Google? * The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) * Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) * Trump says Google has ‘a lot of power’ and he would do ‘something’ about it — but stops short of favoring a break-up * Trump’s admin puts new light on Google’s potential breakup * JD Vance Live at RemedyFest – YouTube

    29min

  3. 26/12/2024

    Revisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud)

    One of the big themes behind Thinks Out Loud over the course of its 400-plus episodes is how you can bypass gatekeepers and still grow your business. The emergence of artificial intelligence in marketing and customer acquisition introduces an entirely new way to approach that goal. Or does it? Does artificial intelligence provide you a tool kit that allows you to bypass Big Tech? Or does it allow Big Tech to place more gates between you and your customers? In this episode of the Thinks Out Loud podcast, our company founder and president, Tim Peter, takes a look at the role artificial intelligence might play in helping you bypass gatekeepers. He also looks at how AI helps Big Tech maintain its market dominance. And, finally, this episode posits some ideas for how you can start connecting directly with your customers no matter what happens down the road. Want to learn more? Here are the show notes for you. Revisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud) — Headlines and Show Notes Show Notes and Links * OpenAI – Wikipedia * Anthropic – Wikipedia * Perplexity AI – Wikipedia * When you give a Claude a mouse * Google and Kairos sign nuclear reactor deal with aim to power AI – Ars Technica * Microsoft deal propels Three Mile Island restart, with key permits still needed | Reuters * The Rapid Adoption of Generative AI PDF link * The Value of AI in Today’s Classrooms * Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) * The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) * Revisiting Why Digital Gatekeepers Kill ...

    23min

  4. 19/12/2024

    The Only Way to Succeed Next Year (Thinks Out Loud Episode 444)

    As far as I’m concerned, there’s only one way to succeed next year. And, truth be told, it goes beyond success just in your business. I don’t mean to say that business success isn’t important. Of course it is. But, business success often follows from success throughout your life. Most successful people seem like they’re accomplished in many areas… because they are. They’re not focused solely on being their best selves only at work or only at a given hobby. It’s the idea of being your best self that’s at the heart of this conversation I want to have this time around. What does “being your best self” look like in practice? What can you do to achieve it? And how does it apply not only in business, but across many areas of your life? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) — Headlines and Show Notes Show Notes and Links * Mihaly Csikszentmihalyi – Wikipedia * 8 Traits of Flow According to Mihaly Csikszentmihalyi * AI Is Not the Future. You Are (Thinks Out Loud Episode 443) * wheel of life – Google Search * Navigating Life’s Spheres: Your Guide to the Balance Wheel | Love Light & Inspiration * The Vor Game – Wikipedia * "Touch Grass" (Thinks Out Loud Episode 358) * Revisiting "What Are We Doing Here?" * How Are You Holding Up? (Thinks Out Loud Episode 316) * Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) * a href="https://www.timpeter.com/?

    26min

  5. 12/12/2024

    AI Is Not the Future. You Are (Thinks Out Loud Episode 443)

    I’m having a ton of conversations lately about how AI will affect the future of work and employment. Many of these conversations start off with questions like “What will AI do to my job?” And, of course, “What happens to my job in the future?” AI is a big deal. No two ways about it. But, here’s the thing: AI is not the future. You are. You have control of what your future looks like. Sure, AI could affect pieces of your life. It already does. But you have lots of say in terms of what your life looks like overall. How will that work? How can you ensure that AI plays the right role in your life? And how do you make sure that your job — and more importantly, your life — reflects the future you’re looking for? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. AI Is Not the Future. You Are (Thinks Out Loud Episode 443) — Headlines and Show Notes Show Notes and Links * Ikigai – Wikipedia * Ikigai: The Japanese Secret to a Joyful Life — the Government of Japan * Madam C. J. Walker – Wikipedia * Wheel of Life/Balance Wheel * Co-Intelligence: Living and Working with AI: Mollick, Ethan: 9780593716717: Amazon.com: Books * Giving Thanks 2024 (Thinks Out Loud Episode 441) * The Future of Computing?

    27min

  6. 05/12/2024

    How Google Loses (Thinks Out Loud Episode 442)

    Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and all the rest depend on Google getting lots of traffic. If Google loses, even a little, you stand to lose too. So how does Google lose? How likely is it to occur? How does that loss affect your business? And what can you do about it to ensure that you win, no matter what happens to Google? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. How Google Loses (Thinks Out Loud Episode 442) — Headlines and Show Notes Show Notes and Links * Googling Is for Old People. That’s a Problem for Google. – WSJ * Whose brand does Google want to build? – Biznology * Is Google Doomed in 2025? (Thinks Out Loud Episode 440) * Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) * Will AI Kill Your Brand (Thinks Out Loud Episode 435) * Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) – Tim Peter & Associates * Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433) * Revisiting Google Big AI Problem (Thinks Out Loud) * Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429) * Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430) * How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428) * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly93d3cudGltcGV0ZXIuY29tL2Jsb2cvZ29vZ2xlL...

    23min

  7. 27/11/2024

    Giving Thanks 2024 (Thinks Out Loud Episode 441)

    It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024… and what I’m looking forward to in 2025. What am giving thanks for this year? And, more importantly, how do they help you learn and grow as you look ahead to next year? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Giving Thanks 2024 (Thinks Out Loud Episode 441) — Headlines and Show Notes Show Notes and Links * How to succeed in MrBeast production (leaked PDF) * Gratitude 2023 (Thinks Out Loud Episode 403) * Gratitude — 2022 (Thinks Out Loud Episode 365) * Thinks Out Loud Thanksgiving 2021 + Bonus Content! (Thinks Out Loud 332) * Jim Collins – Concepts – The Stockdale Paradox * An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434) * Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432) * What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) * Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) * Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) * Revisiting "We Owe it to Our Customers to Make Their Lives Better" (Thinks Out Loud) You might also enjoy this webinar I recently participated in with Miles Partnership that looked at "The Power of Generative AI and ChatGPT: What It Means for Tourism & Hospitality" here: Free Downloads We have some free downloads for you to help you navigate the current situation, which you can find right here: * a href="https://www.timpeter.com/?feed-stats-url=aHR0cHM6Ly9tY3VzZXJjb250ZW50LmNvbS8wOGFiZWM...

    18min

  8. 21/11/2024

    Is Google Doomed in 2025? (Thinks Out Loud Episode 440)

    Just a few months after its 26th anniversary, Google faces more threats heading into next year than ever. The rise of artificial intelligence provides users with an alternative way to search. Regulators, legislators, and courts are trying to break its market dominance. And younger consumers, especially, increasingly turn to social platforms to find the answers they need. And, yet, in the midst of these threats… Google just had the most successful quarter in its history. So, what’s the reality? Is Google doomed in 2025? Or is its continued position as king of the hill assured next year and beyond? Most importantly, how will whatever happens in the year ahead affect your business? I don’t think Google is doomed, far from it. But I do think their most likely responses to the changing marketplace isn’t necessarily in your best interest. If nothing else, you should expect the ongoing shift from organic to paid search to continue. And there’s no way that’s good for you. So, whether or not Google is doomed, what should you do as you move into 2025? That’s what this episode of Thinks Out Loud is all about. Want to learn more? Here are the show notes for you. Is Google Doomed in 2025? (Thinks Out Loud Episode 440) — Headlines and Show Notes Show Notes and Links * Is the new ChatGPT Search a significant threat to Google? * The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) * Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) * Trump says Google has ‘a lot of power’ and he would do ‘something’ about it — but stops short of favoring a break-up * Trump’s admin puts new light on Google’s potential breakup * JD Vance Live at RemedyFest – YouTube * Digital Markets Act – Wikipedia * DOJ says Google must sell Chrome to crack open its search monopoly

    26min
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Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business. Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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