Rocket Chiropractic Podcast

Dr. Jerry Kennedy
  • 4.9 (67)
  • ALTERNATIVE HEALTH
  • UPDATED WEEKLY
Rocket Chiropractic Podcast

The Rocket Chiropractic Podcast is the business and marketing podcast for chiropractors. This podcast for chiropractors provides practical, common-sense, patient-centered tips that chiropractors can start using right away. We talk about patient retention, patient education, running a chiropractic practice, chiropractic websites, search engine optimization (SEO) for chiropractors, chiropractic online and offline advertising, the struggles of being a chiropractor, and much much more. So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow your chiropractic practice, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income.

  1. Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenburg

    1D AGO

    Chiropractic Philosophy…What Is It Good For? A Conversation With Dr. John Stenburg

    Chiropractic philosophy—what role does it play in the profession? How does it impact patient care? And is it necessary for chiropractors to embrace it fully? In this episode of Rocket Chiro Podcast, Dr. Jerry Kennedy sits down with Dr. John Stenburg to dive deep into one of the most debated topics in chiropractic: the role of philosophy in practice. They discuss the tension between evidence-based and vitalistic chiropractors, the impact of philosophy on clinical decision-making, and whether philosophy has turned into a quasi-religious belief system for some chiropractors. From the hypocrisy of certain chiropractic marketing strategies to the ethical responsibility of those who claim to “turn power on,” this conversation is raw, insightful, and bound to stir some thoughts.  Topics Covered: ✔️ Why chiropractic philosophy has always been divisive rather than unifying  ✔️ The fine line between philosophy and evidence-based care  ✔️ The hypocrisy of some “subluxation-based” chiropractors ✔️ Should patients have to adopt chiropractic philosophy to get care?  ✔️ Why the most philosophical chiropractors should be the most precise  ✔️ The real reason medical doctors don’t refer to chiropractors ✔️ Why crapping on pain relief is dumb  ✔️ How chiropractic can regain trust in healthcare Connect with Dr. John Stenburg:  Dr. Stenburg’s website: https://www.zenithchiroco.com/  Dr. Stenburg on Instagram: https://www.instagram.com/zenith_chiro  Dr. Stenburg’s Upper Cervical Podcast: https://www.zenithchiroco.com/upper-cervical-podcast Additional Resources:  Business & marketing training for chiropractors: https://rocketchiro.com/join  Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment  Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites  Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors  Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    1h 4m
  2. The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney

    6D AGO

    The Gospel of Fitness: A Conversation About Fitness, Faith, and Aging Gracefully With Steve McKinney

    In this episode of the Rocket Chiropractic Podcast, Dr. Jerry Kennedy sits down with Steve McKinney, author of The Gospel of Fitness: A Rational Approach to Aging Gracefully. Steve shares insights from his book, his philosophy on fitness, and why strength training, walking, and a balanced diet are the keys to long-term health. They also discuss Steve’s background in personal training, jiu-jitsu, and his experience as a pastor. Beyond fitness, Jerry and Steve dive into the topic of faith, the meaning of the gospel, and the role of grace in their lives. This is a powerful conversation filled with practical health advice, life lessons, and deep reflections on faith. What You’ll Learn in This Episode: The 3 W’s of fitness: Weight training, Walking, and Watching your diet How strength training prevents injury and improves longevity The myths of extreme fitness trends, fad diets, and overtraining Why recovery is one of the most overlooked aspects of fitness How Steve’s personal faith journey shaped his approach to fitness and life The fundamental difference between Christianity and other religions Mentioned in This Episode: The Gospel of Fitness by Steve McKinney – Available on Amazon Steve’s website: fitnessandmore.net Resources & Additional Links: Rocket Chiropractic: rocketchiro.com Follow Dr. Jerry Kennedy on Instagram: @rocketchiro Connect with Steve McKinney on Instagram: https://www.instagram.com/steve.mckinney/ Resources & Additional Links: Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    1h 14m
  3. The Limitations of Local SEO & When Chiropractors Should Run Google Ads

    FEB 20

    The Limitations of Local SEO & When Chiropractors Should Run Google Ads

    In this episode of the Rocket Chiropractic Marketing Podcast, Jerry dives into the world of local SEO and explores its limitations—especially when it comes to Google Maps rankings. He also shares valuable insights on when chiropractors should consider running Google Ads to supplement their marketing efforts. Whether you're frustrated by your local search performance or wondering if paid ads are the right move, this episode breaks it all down. What You’ll Learn in This Episode: 🔥 The Real Limitations of Local SEO (Google Maps) Why your search visibility is limited by factors like search volume and competition. How Google’s location-based algorithm impacts your chances of ranking in the map pack. The importance of your practice’s physical location when it comes to dominating local searches. 💡 The Truth About Heat Maps Jerry shares his experience with SEO companies promising "too-good-to-be-true" results using heat maps. Why some SEO claims only work in low-competition areas. How to set realistic expectations for local SEO results based on your practice’s location and competition. 🚀 When Chiropractors Should Run Google Ads How Google Ads can help bypass SEO limitations and get immediate visibility. The pros and cons of running ads yourself vs. hiring an agency. Why Google Ads budgets can be tricky, especially for chiropractors with limited marketing funds. The best times to consider running ads: New practices looking to generate leads fast. Chiropractors wanting to expand reach beyond local SEO limits. Practices aiming for total local domination. 💣 Bonus Insight: Jerry’s take on review strategies and why there’s no such thing as "too many reviews" when it comes to dominating your local market. Key Takeaways: Local SEO is powerful but has real limitations based on search volume, competition, and physical location. Google Ads can help chiropractors reach more potential patients—but they come with their own challenges and costs. Strategic marketing is about balancing long-term organic growth with paid strategies for immediate results. 🎯 Need Help With Your Website, SEO, or Google Ads? Head over to RocketChiro.com to learn how Jerry can help you optimize your site, improve your local SEO, or run effective Google Ads to attract more new patients. 👉 Subscribe to the Rocket Chiropractic Marketing Podcast on Apple Podcasts, Spotify, or your favorite podcast platform so you never miss an episode! 🎙️ Got questions or topics you'd like covered? Reach out to Jerry at RocketChiro.com — he's always excited to help chiropractors grow their practice!

    12 min
  4. Does More Time With Patients = Better Chiropractic Care?

    FEB 10

    Does More Time With Patients = Better Chiropractic Care?

    Rocket Chiropractic Marketing Podcast - Episode Show Notes Host: Jerry KennedyPodcast: Rocket Chiro Podcast - The Business and Marketing Podcast for Chiropractors Episode Summary: In this episode of the Rocket Chiropractic Podcast, Jerry Kennedy explores two key topics that impact chiropractors: Time Spent with Patients: Does spending more time with patients automatically mean better care? Jerry challenges the assumption that more time equals more value and explains why efficiency should be a priority in chiropractic practice. Patient Interaction and Experience: How chiropractors greet and interact with patients significantly influences patient retention. Jerry shares insights from a book he recently read, emphasizing the importance of making patients feel heard and valued. Key Takeaways: 1. The "More Time = More Value" Myth Some chiropractors feel guilty for not spending more time with patients, but time should not be the primary focus—results and value should be. Spending excessive time with patients does not necessarily improve care and may even be counterproductive for busy professionals. Chiropractors should prioritize efficiency without sacrificing quality. Patients should pay for results, not minutes on the clock. New patient visits and regular visits should be optimized for effectiveness and patient experience. Tip: If your practice is built on spending extra time with patients, consider reframing your approach to focus on quality care rather than duration. 2. The Power of Patient Interaction Patients need to feel heard and valued. Acknowledging their concerns, making eye contact, and actively listening builds stronger connections and improves retention. Ignoring or dismissing a patient’s experience can create a sense of disconnection and drive them away. Being present and engaged, even in a short visit, makes a significant difference in the patient experience. Simple gestures like smiling, welcoming patients warmly, and avoiding distractions (e.g., checking the phone or multitasking) enhance the patient experience. 3. Business and Marketing Takeaways Efficiency in practice allows chiropractors to serve more patients without compromising care. Patient retention improves when patients feel valued, leading to better health outcomes and increased revenue. Practical Action: Evaluate how you and your staff interact with patients—small changes can make a big impact on patient loyalty. Announcements & Housekeeping: Rocket Chiro Website & SEO Services: Prices for website services will increase at the end of the month. Existing clients will keep their current pricing, but new clients should reach out before the end of the month to lock in the current rates. Next Step Program: If you’re a chiropractor looking for help with business and marketing, check out the Next Step Program for guidance on practice growth. Podcast Reviews: If you enjoy the podcast, leave a review on Google—there’s a “Review Us” button on the Rocket Chiro website. Final Thoughts: Focus on value and efficiency, not just time spent with patients. Enhance patient interactions to build stronger connections and improve retention. Small improvements in communication and engagement can lead to better business outcomes and patient satisfaction. Thank You for Listening! 🎙️If you found value in this episode, be sure to subscribe and share it with fellow chiropractors. See you next time! Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    17 min
  5. Chiropractic Marketing Q&A: Key to Marketing, $29 Deals, and Chiropractic Education

    JAN 28

    Chiropractic Marketing Q&A: Key to Marketing, $29 Deals, and Chiropractic Education

    Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.   Key Takeaways: 1. The Key to Marketing: Interaction Interaction is the cornerstone of effective marketing—online or offline. Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include: Questions on your Google Business Profile. Website visits and clicks. Positive reviews. Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience. 2. Are Deals Worth It? Deals like discounted first visits can attract patients, but there are long-term implications: What you do to attract patients is what you’ll need to do to retain them. Deals may attract price-sensitive patients, making it harder to sustain full pricing later. Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services. 3. Helping Patients Understand Your Practice Focus on benefits, not technicalities. Patients don’t need to understand everything you do—they need to know how you’ll help them. Instead of explaining techniques, highlight the types of patients you help and the problems you solve. Shift your messaging to help patients feel they’ve found the right place.   Actionable Tips: Build authority through reviews, reputation, and engaging content that reflects your practice’s unique strengths. When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it’s booking an appointment or visiting your website. Frame your communication around the benefits to the patient, reinforcing that they’re in the right place.   Resources Mentioned: Visit Rocket Chiro for chiropractic websites, SEO, and expert marketing advice. Have a question for the podcast? Submit it via the contact page at Rocket Chiro.

    15 min
  6. Talking Chiropractic Education, Imaging, and Career Paths with Dr. Patrick Battaglia

    JAN 16

    Talking Chiropractic Education, Imaging, and Career Paths with Dr. Patrick Battaglia

    In this episode, Jerry Kennedy sits down with Dr. Patrick Battaglia, DACBR, and Vice President of Community-Based Clinical Education at University of Western States. Together, they dive into the evolving world of chiropractic education, the role of imaging in practice, and the diverse career opportunities available to chiropractors today. From debating the pros and cons of X-rays to exploring innovative approaches in clinical education, this episode is packed with insights for chiropractors, students, and anyone interested in the profession’s future. Key Topics Discussed: The Role of Imaging in Chiropractic Practice: When and why to use X-rays or other imaging tools. The ethical considerations of imaging—balancing necessity and overuse. How imaging impacts patient perception and outcomes. Innovations in Chiropractic Education: The Community-Based Clinical Education (CBCE) program at UWS. Enhancing student readiness with immersive learning experiences. Preparing students for diverse practice settings, including private clinics, integrated systems, and multidisciplinary teams. Career Opportunities for Chiropractors: The growth of salaried positions in chiropractic and the rise of franchise models. Challenges and opportunities in the current job market for chiropractors. Bridging the gap between education and real-world practice. Chiropractic’s Evolving Role in Healthcare: Advocating for chiropractic as a primary choice for musculoskeletal and spine care. Integrating chiropractic into multidisciplinary teams for holistic patient care. Addressing common misconceptions about the profession. Social Media’s Influence on Chiropractic: The rise of Instagram and YouTube chiropractors—pros, cons, and public perception. Balancing education and entertainment in promoting chiropractic care. Memorable Quotes: “If imaging answers a clinical question that changes how you treat, it’s worth doing. But over-reliance on imaging can lead to unnecessary interventions.” – Dr. Patrick Battaglia “The more intentional we are about filling in gaps during education, the more we set students up for success after graduation.” – Dr. Patrick Battaglia “Chiropractors need to be excellent at what they do. Whether it’s a specific technique or general patient care, strive to be great.” – Jerry Kennedy Call to Action: If you’re interested in learning more about the University of Western States’ Community-Based Clinical Education program or exploring integrative care opportunities, click on the links below. CBCE Onboarding Meeting Scheduling for Doctors CBCE Program Application Also, feel free to connect with Dr. Battaglia and the UWS team to share ideas or discuss how to contribute to chiropractic education. Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    54 min
  7. Instagram Strategies for Chiropractors with Shakur Smith

    JAN 7

    Instagram Strategies for Chiropractors with Shakur Smith

    In this episode of the Rocket Chiro Podcast, Jerry Kennedy sits down with Instagram expert Shaq Smith to discuss how chiropractors can effectively use Instagram to grow their practices. The conversation covers everything from the basics of building a local following to advanced strategies like retargeting and messenger ads. Key Takeaways: The Importance of Strategy: Many chiropractors know they need social media but don’t understand why or how to use it strategically. Shaq emphasizes that social media should be about connecting with your local audience and differentiating yourself from competitors. Content That Converts: High Performers: Videos of treatments, testimonials, and transformational stories perform best. People love seeing adjustments, but showcasing unique services (e.g., shockwave therapy) can also grab attention. Low Performers: Overly educational content doesn’t resonate unless it’s entertaining. Be Personable: Sharing human moments helps build trust and connection. Building Relationships: Reach out to followers with a personal message to build rapport. Focus on a framework: Build rapport → Qualify leads → Invite them in for care. Follow up thoughtfully without being pushy. A friendly tone can make all the difference. Paid Advertising Tips: Start with a budget of $10/day for local ads to build a targeted following. Use messenger ads to directly engage your audience and convert followers into patients. Retarget followers with ads that encourage them to message your practice. The Role of AI: Tools like ManyChat and chatbots are becoming increasingly valuable for automating conversations and nurturing potential patients while maintaining a human touch. Final Thoughts: Jerry and Shaq dive deep into the nuances of using Instagram as a tool for chiropractors, from creating engaging content to running effective ad campaigns. The key takeaway? Build genuine relationships and be intentional with your social media presence. Where to Find Shaq Smith: Instagram: @ImShakurSmith   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    56 min
  8. Chiropractors Need Coaching

    12/19/2024

    Chiropractors Need Coaching

    In this episode of the Rocket Chiro Podcast, the business and marketing podcast for chiropractors, Jerry Kennedy dives into the topic of chiropractic coaching—why it’s essential, the different types available, and how to determine what coaching makes the most sense for your practice. With the new year approaching, now is the perfect time to identify areas for growth and set yourself up for success. Key Takeaways: 1. Why Chiropractic Coaching Matters: Chiropractic college prepares you to pass boards, not to thrive in the real world. The chiropractor you are when you graduate is not the one you need to be to succeed long-term. Ongoing coaching, education, and habit development are critical for growth. 2. Types of Chiropractic Coaching: Business Coaching: Learn the basics of running a chiropractic practice. Clinical Coaching: Improve patient management and human interaction skills. Marketing & Branding: Develop a unique value proposition to attract your ideal patients. Mindset & Personal Development: Build leadership skills and overcome mental roadblocks. Sales & Communication: Refine how you present value and gain patient agreement. Niche-Specific Coaching: Focus on specialized techniques or services, like pediatrics or sports chiropractic. Technology & Systems Coaching: Maximize the tools and software you’re already using. Compliance & Legal Coaching: Ensure your paperwork and billing practices are up to par. 3. Choosing the Right Coaching for You: Identify your most pressing challenges (e.g., patient acquisition, clinical skills, or billing issues). Start with affordable or free options (e.g., podcasts, books) if finances are tight. Invest strategically in coaching that aligns with your current goals and budget. 4. Jerry’s Advice: Avoid rushing into expensive programs without proof of concept or financial stability. Take action—don’t just learn, but apply what you’ve learned. Your practice can only grow as much as you do, so prioritize personal and professional development. Resources Mentioned: Rocket Chiro Websites: Build a better chiropractic website to attract more new patients. Next Step Membership: Affordable business and marketing coaching for chiropractors, ideal for those getting started or feeling stuck. Call to Action: If you’re ready to level up your chiropractic practice, start with a better website or explore the Next Step Membership. Visit Rocket Chiro today to get started. Subscribe & Share: Don’t keep this podcast to yourself! Share it with a chiropractor who could benefit from these insights. Thank you for listening to the Rocket Chiro Podcast. See you next time!   Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    23 min
See All (128)

4.9
out of 5
67 Ratings

About

The Rocket Chiropractic Podcast is the business and marketing podcast for chiropractors. This podcast for chiropractors provides practical, common-sense, patient-centered tips that chiropractors can start using right away. We talk about patient retention, patient education, running a chiropractic practice, chiropractic websites, search engine optimization (SEO) for chiropractors, chiropractic online and offline advertising, the struggles of being a chiropractor, and much much more. So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow your chiropractic practice, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income.

Information

  • Creator
    Dr. Jerry Kennedy
  • Years Active
    2015 - 2025
  • Episodes
    128
  • Rating
    Clean
  • Copyright
    © Rocket Chiropractic Websites & SEO
  • Show Website
    Rocket Chiropractic Podcast

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada