295 episodes

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.
Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.
Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.
So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.
Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.

Hosted on Acast. See acast.com/privacy for more information.

Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs Katie Brinkley

    • Business
    • 4.9 • 167 Ratings

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.
Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.
Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.
So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.
Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.

Hosted on Acast. See acast.com/privacy for more information.

    Think Big, Play Big: #Strategies for #SocialMedia and #PersonalGrowth

    Think Big, Play Big: #Strategies for #SocialMedia and #PersonalGrowth

    In the dynamic world of entrepreneurship, the mindset you bring to the table can be the difference between stagnation and remarkable success. As a business owner, it’s easy to fall into the trap of playing small—letting doubt, fear, and a lack of immediate results hold you back. But what happens when you start thinking big and playing big? The results can be transformative.

    Key Themes and Topics
    Playing Big vs. Playing Small
    Katie reflects on her past experiences of self-limitation and encourages listeners to avoid thinking small.She stresses the significance of stepping out of one's comfort zone, taking calculated risks, and setting ambitious goals.Environmental Influence
    The episode highlights the importance of surrounding oneself with positive influences and engaging in inspiring projects.Katie asks listeners to evaluate their environment and make necessary changes to foster growth and enthusiasm.Social Media Strategies
    Katie emphasizes the role of consistent and authentic social media engagement in building a strong brand.She discusses the need for a strategic content calendar and the benefits of using dynamic content to attract and engage an audience.Investing in Personal Development
    Continuous personal and professional development is a recurring theme, with Katie sharing her experiences with coaches, masterminds, and workshops.The importance of learning and growing as an entrepreneur is underscored.Long-term Benefits of Playing Big
    The episode concludes with a discussion on the long-term advantages of maintaining a bold and confident approach in business.Katie encourages resilience, patience, and perseverance in achieving business goals and enhancing overall well-being.
    Learn more about Katie and Next Step Social Communications:
    Speaking: https://katiebrinkley.com/
    Website: https://www.nextstepsocialcommunications.com
    Linkedin: https://www.linkedin.com/in/katiebrinkley
    YouTube: https://www.youtube.com/channel/@rockymountainmarketing
    Instagram: https://www.instagram.com/iamkatiebrinkley/
    Facebook: https://www.facebook.com/groups/socialprofitlab
    ---------------------------------------------------------------------------------
    You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain
    ----------------------------------------------------------------------------------
    #mindset #confidence #businessgrowth #socialmediagrowth #businesssuccess #howtobeasuccessfulbusinessowner #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

    Hosted on Acast. See acast.com/privacy for more information.

    • 13 min
    Short-Form Video Secrets: Master the Hooks That Hook Your Audience with Keenya Kelly

    Short-Form Video Secrets: Master the Hooks That Hook Your Audience with Keenya Kelly

    GET YOUR 75 HOOKS HERE: https://www.keenyakelly.com/75hooks/
    In this week's episode of Rocky Mountain Marketing, we're diving deep into the world of short form video content strategy with none other than Keenya Kelly. From TikTok marketing for business to vertical video marketing tips, we covered it all.
    In this episode, you will be able to:
    Master the art of creating thumb-stopping short-form video content that captivates your audience's attention.Uncover the secrets to leveraging TikTok as a powerful marketing tool for your business, reaching a younger and highly engaged audience.Discover the key techniques for crafting compelling vertical videos that stand out and drive higher engagement on social media platforms.Learn how to craft irresistible video hooks that instantly grab your audience's interest and keep them hooked throughout your content.Explore effective strategies for growing your email list through strategic and engaging social media tactics.
    The key moments in this episode are:
              
    00:00:00 - Introduction to Rocky Mountain Marketing                  
    00:00:30 - Importance of Short Form Video                  
    00:03:40 - Creating Effective Short Form Video Content         
    00:07:31 - Moving Audience from Brand Awareness to Action         
    00:10:10 - Power of Hooks in Short Form Video         
    00:13:02 - Importance of Captions on TikTok         
    00:14:43 - Importance of Hashtags on TikTok         
    00:16:57 - YouTube Content Strategy         
    00:19:09 - Live Video Strategy         
    00:22:36 - Future of TikTok         
    00:26:08 - The Challenge of Stopping the Scroll         
    00:26:43 - Overcoming Resistance to Short Form Video         
    00:28:03 - Success Story: Dr. Mary Claire Haber         
    00:29:41 - Connect with Keenya Kelly      
    Visit Keenya Kelly social media pages:
    Website: https://www.keenyakelly.com/
    LinkedIn: https://www.linkedin.com/in/keenyakelly/
    Instagram: https://www.instagram.com/keenyakelly/
    Youtube: https://www.youtube.com/c/KeenyaKelly
    Learn more about Katie and Next Step Social Communications:
    Speaking: https://katiebrinkley.com/
    Website: https://www.nextstepsocialcommunications.com
    Linkedin: https://www.linkedin.com/in/katiebrinkley
    YouTube: https://www.youtube.com/channel/@rockymountainmarketing
    Instagram: https://www.instagram.com/iamkatiebrinkley/
    Facebook: https://www.facebook.com/groups/socialprofitlab
    #podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

    Hosted on Acast. See acast.com/privacy for more information.

    • 31 min
    Just In: Adam Mosseri on Video Power and Future Trends #instagramupdate #adammosseriinterview

    Just In: Adam Mosseri on Video Power and Future Trends #instagramupdate #adammosseriinterview

    Is your Instagram strategy feeling a bit stagnant? Tune into our latest QuickCast episode for exclusive insights from Instagram chief Adam Mosseri. We dive deep into the key factors driving post reach, the transformative power of video content, and the future of content discovery on the platform.
    Key Takeaways:
    1. Content Shares Matter: Mosseri emphasizes the importance of content shares in driving reach. The more your content is shared, the better it performs.
    2. Video Dominance: More than half of the time spent on Instagram is dedicated to video. Embrace video content to engage your audience effectively.
    3. AI-Based Recommendations: Instagram is focusing on showing users content from profiles they don’t follow, similar to TikTok’s "For You" feed.
    4. Support for Smaller Creators: Instagram aims to support smaller creators and improve their reach, though results may vary.
    5. Silent Viewers: Around half of all video impressions on Instagram are viewed with the sound off, so incorporating on-screen text is crucial.
    Stay ahead of the curve by leveraging these insights to refine your Instagram strategy. Subscribe to "Rocky Mountain Marketing" for more expert tips and strategies to elevate your social media game.
    Ready to explore the future of Instagram? Let’s dive in together!
    Learn more about Katie and Next Step Social Communications:
    Speaking: https://katiebrinkley.com/
    Website: https://www.nextstepsocialcommunications.com
    Linkedin: https://www.linkedin.com/in/katiebrinkley
    YouTube: https://www.youtube.com/channel/@rockymountainmarketing
    Instagram: https://www.instagram.com/iamkatiebrinkley/
    Facebook: https://www.facebook.com/groups/socialprofitlab
    ---------------------------------------------------------------------------------
    You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain
    ----------------------------------------------------------------------------------
    #adammosseri #instagramupdate #adammosseriinterview #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

    Hosted on Acast. See acast.com/privacy for more information.

    • 11 min
    #Podcast #Production Made Simple: Low-Cost, Low-Risk Methods to Gain #Influence with Jerry Potter

    #Podcast #Production Made Simple: Low-Cost, Low-Risk Methods to Gain #Influence with Jerry Potter

    Are you ready to uncover the game-changing podcast strategy that's shaking up the digital marketing world? Imagine transforming your content into a powerhouse of impact and effortlessly growing your business authority. It's simpler than you think, and the results are mind-blowing. Get ready to revolutionize your podcast game and unlock the keys to success.
    The key moments in this episode are:
    00:00:00 - Introduction to Rocky Mountain Marketing
    00:01:44 - The Modcast Approach
    00:05:09 - Transition from Live Show to Podcast
    00:10:57 - The Modcast Content Creation Process
    00:12:34 - Overcoming Challenges in Podcasting
    00:13:38 - Audio vs. Video Podcasting
    00:14:43 - Leveraging Content Distribution
    00:17:44 - Overcoming Camera Shyness
    00:18:53 - Monetizing Podcasts and Audience Size
    00:25:05 - Introduction to Modcast Structure
    00:26:32 - Module Breakdown
    00:28:32 - The TSL Module
    00:31:12 - The Impact of Modcast
    00:34:22 - Conclusion and Call to Action 
    Stay tuned to discover the groundbreaking modcast strategy that's taking entrepreneurs by storm. This is the game-changer you've been waiting for. Let's dive in and unlock the secrets to podcasting mastery.
    Visit Jerry Potter social media pages:
    Website: https://mrjerrypotter.com/modcast-marketing/
    LinkedIn: https://www.linkedin.com/in/mrjerrypotter/
    Instagram: https://www.instagram.com/mrjerrypotter/
    Youtube: https://www.youtube.com/@mrjerrypotter
    Learn more about Katie and Next Step Social Communications:
    Speaking: https://katiebrinkley.com/
    Website: https://www.nextstepsocialcommunications.com
    Linkedin: https://www.linkedin.com/in/katiebrinkley
    YouTube: https://www.youtube.com/channel/@rockymountainmarketing
    Instagram: https://www.instagram.com/iamkatiebrinkley/
    Facebook: https://www.facebook.com/groups/socialprofitlab
    #podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

    Hosted on Acast. See acast.com/privacy for more information.

    • 35 min
    Atomic Habits for Massive Social Media Growth #mindset #businesssucess #book

    Atomic Habits for Massive Social Media Growth #mindset #businesssucess #book

    What if small tweaks to your social media habits could lead to big results? Sounds too good to be true, right? Well, it's entirely possible with the concept of atomic habits. 
    In this episode, you will be able to:
    Mastering Atomic Habits for Explosive Social Media GrowthUnlock the Secrets of Building Good Social Media HabitsUnleash a Consistent Social Media Engagement StrategyDiscover the Art of Reviewing Social Media Metrics for SuccessEquip Yourself with Tools for Maintaining Social Media Consistency
    The key is to start small, stay consistent and track progress. Tiny improvements made daily, weekly or monthly will compound into something significant in the long run.
    What atomic social media habits are you ready to adopt first? Have you tried any of these techniques already?
    The key moments in this episode are:
    00:00:00 - The Power of Atomic Habits
    00:01:24 - The Impact of Small Changes
    00:03:04 - Applying Atomic Habits to Social Media
    00:10:59 - Applying Atomic Habits Cycle to Social Media
    00:14:45 - Building Social Media Habits for Growth
    00:15:08 - The Atomic Habits Cycle
    00:15:29 - Engagement and Continuity
    00:15:50 - Connecting Beyond the Podcast 
    Learn more about Katie and Next Step Social Communications:
    Speaking: https://katiebrinkley.com/
    Website: https://www.nextstepsocialcommunications.com
    Linkedin: https://www.linkedin.com/in/katiebrinkley
    YouTube: https://www.youtube.com/channel/@rockymountainmarketing
    Instagram: https://www.instagram.com/iamkatiebrinkley/
    Facebook: https://www.facebook.com/groups/socialprofitlab
    You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain
    #atomichabits #book #habits #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

    Hosted on Acast. See acast.com/privacy for more information.

    • 16 min
    Maximizing LinkedIn Company Pages with Michelle J Raymond #linkedin #community #businessgrowth

    Maximizing LinkedIn Company Pages with Michelle J Raymond #linkedin #community #businessgrowth

    We are thrilled to have Michelle Raymond, a LinkedIn company pages expert, in this week's episode of Rocky Mountain Marketing. Michelle and I first met at the Social Media Marketing World event in San Diego, and we bonded over our shared passion for social media strategies and our love for '90s fashion. In this episode, Michelle shares her journey and insights on maximizing LinkedIn company pages to build awareness, authority, and advantage for your business.
    1. The Importance of LinkedIn Company Pages: Discover why LinkedIn company pages are still a valuable platform for content creation and company culture, despite their reputation.
    2. Building a Community: Learn how to unite your team and attract the best employees by leveraging your LinkedIn company page.
    3. Engaging Employees: Find out how to encourage your employees to engage with your company page content, even if they're hesitant about using LinkedIn.
    4. New Features: Explore the latest features of LinkedIn company pages, including newsletters, LinkedIn Live, and the upcoming RSS feed integration for podcasts and YouTube.
    5. Thought Leadership: Understand how to build brand thought leadership and create valuable content that guides your buyers and builds trust in your industry.
    Join us as we dive into these topics and more, helping you transform your LinkedIn company page into a powerful tool for business growth.
    Visit Michelle J Raymond social media pages:
    Website: https://michellejraymond.com/
    LinkedIn: https://www.linkedin.com/in/michellejraymond/
    Instagram: https://www.instagram.com/good_trading_co/?hl=en
    Youtube: https://www.youtube.com/@MichelleJRaymond
    Learn more about Katie and Next Step Social Communications:
    Speaking: https://katiebrinkley.com/
    Website: https://www.nextstepsocialcommunications.com
    Linkedin: https://www.linkedin.com/in/katiebrinkley
    YouTube: https://www.youtube.com/channel/@rockymountainmarketing
    Instagram: https://www.instagram.com/iamkatiebrinkley/
    Facebook: https://www.facebook.com/groups/socialprofitlab
    #linkedin #companypages #socialmediagrowth #linkedincompanypages #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

    Hosted on Acast. See acast.com/privacy for more information.

    • 34 min

Customer Reviews

4.9 out of 5
167 Ratings

167 Ratings

Eden2010 ,

Great Podcast

Great advice, well executed and consistent

The Note Guy ,

Value In Every Episode

I absolutely love Katie’s insights along with her amazing guests. Every episode gives me valuable action items that have helped me to grow and monetize my business. Keep up the amazing stuff.

Scott Carson - The Note Closers Show Podcast

FreeRangeThinking ,

Insightful and Real

This marketing podcast makes me a better and more informed business owner through the hot takes on what’s happening in the industry to the engaging interviews with other industry professionals. It’s a great listen!

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