Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Katie Brinkley
Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing. Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact. Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor. So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass. Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.

  1. Big Facebook Updates! What You Need to Know.

    3 DAYS AGO

    Big Facebook Updates! What You Need to Know.

    Facebook just dropped a bombshell update—starting February 19th, all Facebook Live videos older than 30 days will be permanently deleted. If you’ve been using Facebook Live to engage your audience, run trainings, or store valuable content, this means you could lose years’ worth of videos overnight. So, what does this mean for businesses, content creators, and marketers who have relied on live streaming? It’s time to pivot and protect your content. In this episode, you’ll learn: 1. Why Meta is making this change and what it means for content creators: Facebook is shifting focus to short-form videos like Reels, changing how content gets prioritized. 2. How to save your existing live videos before they disappear: Once deleted, they’re gone for good—download and back them up now. 3. The best ways to repurpose your content for Reels, YouTube, and other platforms: Long-form videos can still thrive on YouTube, Instagram, and LinkedIn. 4. Why this signals a shift in Facebook’s strategy and how you can stay ahead: Meta is prioritizing engagement, so creators must adapt their content strategy. Don’t wait until it’s too late! Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com to future-proof your social media strategy today! Turn your long form videos to short form videos! https://app.submagic.co/invite/DN1GwQEi Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #FacebookUpdate #SocialMediaMarketing #LiveStreaming #ContentStrategy #FacebookLive #DigitalMarketing #SocialMediaTrends #MetaChanges #MarketingTips #ContentRepurposing #YouTubeMarketing #ShortFormVideo #SocialMediaGrowth #BusinessMarketing #VideoMarketing Hosted on Acast. See acast.com/privacy for more information.

    11 min
  2. How to Get More Reach on Facebook, LinkedIn, and Instagram

    5 DAYS AGO

    How to Get More Reach on Facebook, LinkedIn, and Instagram

    Struggling with social media reach? You’re not alone. Algorithm changes have made it harder than ever to get your content seen. But instead of fighting the system, what if you worked with it? In this solo episode of Rocky Mountain Marketing, I share practical, data-driven strategies to increase your content’s reach, engagement, and conversion. Whether you’re using Instagram, Facebook, or LinkedIn, these tips will help you get more visibility and drive real business growth. In this episode, you’ll learn: 1. Why your content isn’t reaching enough people: The latest social media algorithm changes and how they affect your posts. 2. The secret to shareable content: How to create posts that people actually want to save and send to friends. 3. How to use Instagram Reels for maximum reach: The exact formula for short-form video success. 4. SEO strategies for social media: How to optimize your profile and posts so more people discover you. 5. Why engagement is everything: The simple steps to get more comments, shares, and conversations on your posts. Want to start reaching the right people and growing your brand? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert marketing strategies! Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/ Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #SocialMediaMarketing #ContentStrategy #InstagramGrowth #SocialMediaTips #MarketingExpert #SocialSelling #BrandGrowth #OrganicReach #MarketingStrategy #SmallBusinessMarketing #MarketingHacks #EntrepreneurGrowth #OnlineVisibility #BusinessStrategy #MarketingSuccess Hosted on Acast. See acast.com/privacy for more information.

    23 min
  3. The KPIs That Actually Matter for Your Business in 2025

    FEB 13

    The KPIs That Actually Matter for Your Business in 2025

    How do you really know if your social media strategy is working? Likes and follower counts might look good, but they don’t drive real business growth. In this episode of Rocky Mountain Marketing, I break down the most important KPIs you should be tracking in 2025 to make your social media efforts actually pay off. Most businesses waste time chasing vanity metrics instead of focusing on what truly moves the needle—things like engagement, conversion rates, and audience behavior. If you’re ready to stop guessing and start making data-driven decisions, this episode is for you. In this episode, you’ll learn:Why engagement metrics are more important than likes: Shares, comments, and saves indicate real audience interest, not just passive scrolling.How response rates and customer service impact your brand: Fast, meaningful interactions boost trust and conversions.Why profile interactions and link clicks matter most: Your goal isn’t just views—it’s getting people to take action.The secret behind video completion rates: If people aren’t watching your content until the end, you need stronger hooks.How to track conversions and revenue from social media: Learn how to measure what actually drives sales and leads.Want to optimize your social media strategy for real growth? Subscribe to Rocky Mountain Marketing and visit katiebrinkley.com for expert insights and digital marketing solutions. Subscribe to our Newsletter: https://www.katiebrinkley.com/podcastnewsletter Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #SocialMediaStrategy #MarketingKPIs #BusinessGrowth #DigitalMarketingTips #EngagementMatters #SocialMediaTrends #MarketingAnalytics #BrandGrowth #ContentMarketing #ConversionOptimization #SocialSelling #MarketingSuccess #DataDrivenMarketing #OnlineBranding #MarketingMetrics Hosted on Acast. See acast.com/privacy for more information.

    14 min
  4. The Biggest Hiring Mistake You Can Avoid with Gina Suzanne

    FEB 11

    The Biggest Hiring Mistake You Can Avoid with Gina Suzanne

    Want to achieve streamlined team building and effective business scaling like never before? I've got the solution to help you achieve that result. If you're ready to fast-track your business for success by finding the perfect team to help you grow and scale, stay tuned. I'll be sharing the secrets to hiring offshore talent and building a high-performing team. Let's dive deep and uncover the strategies you need for success. This week, I spoke with Gina Suzanne, a visionary entrepreneur with an exceptional ability to delegate, even with ADHD. With a passion for building outstanding teams, Gina specializes in helping businesses find the perfect offshore talent, particularly from the Philippines. Through her own entrepreneurial journey, she has gained valuable insights into the challenges and benefits of hiring remote staff. Gina's approach revolves around strategically matching the unique skills and experiences of offshore employees with the evolving needs of businesses, ensuring effective growth and scaling. Her expertise has proven instrumental in transforming numerous businesses, establishing her as a sought-after expert in the realm of team building and offshore staffing. In this episode, you will be able to: Discover the power of hiring offshore employees for business growth.Uncover the unique benefits of hiring from the Philippines for your business expansion.Master the strategies for finding the right offshore team members to drive your business forward.Overcome the challenges in remote team management and ensure seamless operations.Learn effective tips for scaling your business with offshore staff for sustainable growth. Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/ Visit Gina Suzanne's social media pages: LinkedIn: https://www.linkedin.com/in/gina-suzanne/ Website: https://structure2scale.com/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #Entrepreneurship #BusinessGrowth #SmallBusinessTips #ScaleYourBusiness #SuccessMindset #SmartHiring #DelegateToElevate #VirtualAssistant #OutsourcingSuccess #TeamBuilding #WorkSmarterNotHarder #TimeManagement #ProductivityHacks #EntrepreneurLife #LeadershipTips Hosted on Acast. See acast.com/privacy for more information.

    31 min
  5. Why Your Brand Needs a Podcast

    FEB 6

    Why Your Brand Needs a Podcast

    What if YOU were the influencer for your brand? In today’s episode, I’m breaking down why podcasting is the single most powerful tool for business owners looking to establish authority, build trust, and connect deeply with their audience. Whether you’re just starting or have been on the fence about launching your own show, this episode will clear up the biggest podcasting myths and give you a simple roadmap to get started. Plus, I’m sharing how podcasting has transformed my business and why I wish I had started sooner. In this episode, you'll learn: 1. Why podcasting positions you as an authority: Hosting a podcast establishes you as the go-to expert in your industry, making your brand more recognizable and trusted. 2. The biggest myths about podcasting—debunked! Think you need expensive gear or a ‘radio voice’? I’ll show you why that’s simply not true. 3. How to use podcasting to generate leads effortlessly: Your podcast becomes a lead-generation machine by attracting an audience already interested in what you have to say. 4. The three must-know steps to launching your podcast: Define your ‘why,’ choose your niche, and keep it simple—no overcomplicated setups needed. 5. How podcasting creates business opportunities: From attracting sponsors to networking with industry leaders, your podcast can open doors you never imagined. 00:00 Introduction: Rethinking Influencer Marketing 00:27 The Power of Podcasting 00:51 Getting Started with Your Podcast 01:57 Why Podcasting is Essential for Business Owners 03:04 Defining Your Podcast Strategy 05:38 Debunking Podcasting Myths 07:36 How Podcasting Grows Your Business 08:39 Conclusion: Take the Leap into Podcasting Podcasting is one of the best ways to elevate your brand, and I’m here to help you make it happen. Ready to take the next step? Join my upcoming masterclass where I’ll show you how to land top-paying sponsors—grab your spot now at katiebrinkley.live/RMM. Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #PodcastMarketing #BusinessGrowth #InfluencerMarketing #PodcastTips #PersonalBranding #MarketingStrategy #EntrepreneurLife #SocialMediaMarketing #LeadGeneration #PodcastLaunch #AuthorityBuilding #ContentMarketing #MarketingTips #BrandStrategy #KatieBrinkley Hosted on Acast. See acast.com/privacy for more information.

    11 min
  6. What is Descript? And Why You Should Care with Jeff Sieh

    FEB 4

    What is Descript? And Why You Should Care with Jeff Sieh

    Editing podcasts and videos can be a major time suck—but what if there was a way to streamline the entire process? This week on Rocky Mountain Marketing, I sit down with Jeff Sieh, content creator, live video producer, and Descript expert, to talk about how AI-powered editing is changing the game. Whether you're a podcaster, video creator, or business owner looking to repurpose content more efficiently, Descript can simplify your workflow and free up time for what really matters—growing your brand. In this episode, you’ll learn:How AI-powered editing saves time and effort: Descript lets you edit audio and video just like a text document—no complicated software required.Why repurposing content is a game-changer: Stop the endless content hamster wheel and get more mileage out of what you create.How Descript’s AI tools make editing easier than ever: Features like automatic transcriptions, text-based editing, and AI-generated voices make content creation seamless.Why live video and podcasting still matter in an AI-driven world: AI can assist, but nothing replaces real, authentic connections with your audience.How small businesses can leverage AI tools for better marketing: From social media captions to show notes, AI helps streamline your workflow so you can focus on growing your brand. 00:00 Introduction to Today's Episode 01:06 Meet Jeff C: The Chief Beard 02:24 The Power of Live Shows and Repurposing Content 03:08 AI in Content Creation: Opportunities and Challenges 08:58 The Future of Social Media and AI 12:42 Descript: Revolutionizing Content Editing 14:29 Masterclass Announcement: Monetizing Your Podcast 15:12 Practical AI Tools for Content Creation 25:46 Jeff's Course on Descript 30:43 Conclusion and Final Thoughts If you’re ready to work smarter, not harder with your content, subscribe to Rocky Mountain Marketing and check out Jeff’s Descript course for a hands-on tutorial! Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/ Visit Jeff Sieh's social media pages: Descript Course: https://jeffsieh.com/descript101 LinkedIn: https://www.linkedin.com/in/jeffsieh 12 Must-Have Tools for Your Live Video & Podcast: https://jeffsieh.com/tools Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #AIPoweredEditing #Descript101 #PodcastEditing #VideoEditingAI #WorkSmarterNotHarder #DigitalMarketingTools #ContentCreation #EditingMadeEasy #AIContentTools #TimeSavingTech #RepurposeContent #SocialMediaMarketing #MarketingAutomation #ContentStrategy #PodcastGrowth Hosted on Acast. See acast.com/privacy for more information.

    32 min
  7. Are Ads on Threads Worth It?

    JAN 30

    Are Ads on Threads Worth It?

    Have you ever felt like social media ads were reading your mind? That’s the magic of Meta’s data machine, and now, Threads—Meta’s microblogging platform—is jumping into the ad game. If you’re a business owner, this could be your chance to get in early and gain a competitive edge. But is Threads the right platform for your ad dollars? In this episode of Rocky Mountain Marketing, I break down everything you need to know about Threads’ new ad rollout, who should be paying attention, and how to determine if it’s the right fit for your marketing strategy. In this episode, you’ll learn: Why Meta is bringing ads to Threads: With over 300 million users, monetization was inevitable, but what does it mean for brands?How early adopters can benefit from lower ad costs: Getting in before the competition allows businesses to test and refine strategies at a lower price.What makes Threads different from Instagram and Facebook ads: Threads is all about conversation, so traditional ad formats might not work as well.Why your ad strategy must feel organic: Threads users expect authenticity, meaning your ads should blend seamlessly with real conversations.How to decide if Threads ads are right for you: If your audience isn’t already active there, it may not be worth the investment just yet. 00:00 Introduction to Meta's Data Machine and Threads 00:41 Welcome to Rocky Mountain Marketing QuickCast 01:03 Threads: The New Ad Frontier 02:03 The Evolution of Threads 04:18 Ad Customization and Early Opportunities 05:59 Masterclass and Productivity Tips 08:13 Evaluating Threads for Your Business 09:40 The Bigger Picture: Ads Across Platforms 11:36 Conclusion and Call to Action Thinking about running ads on Threads?—subscribe to Rocky Mountain Marketing for more strategies, and visit katiebrinkley.com to optimize your content and grow your brand today! This episode is sponsored by Magic Mind. https://www.magicmind.com/ROCKYJAN Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #ThreadsAds #MetaAdvertising #SocialMediaMarketing #ThreadsForBusiness #MarketingStrategy #DigitalAdvertising #PaidSocial #ThreadsUpdate #SocialMediaTrends #OnlineAdvertising #MarketingForEntrepreneurs #ThreadsAdStrategy #MetaMarketing #ThreadsBusinessGrowth #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

    13 min
  8. Why Your Business Needs a Copywriting Strategy with Jamie Caroccio

    JAN 28

    Why Your Business Needs a Copywriting Strategy with Jamie Caroccio

    This week, I sat down with the incredibly talented Jamie Caroccio, a copywriter who helps coaches and business owners craft authentic and persuasive copy that connects, sells, and reflects their true personality. In a world where AI is changing how we write, Jamie reminds us why human connection and authentic storytelling are more important than ever. Whether you're leveraging AI or outsourcing your writing, this episode dives into why quality copy remains a cornerstone of effective marketing. In This Episode, You’ll Learn:Why AI can’t replace emotional intelligence in copywriting and how to blend human creativity with AI tools effectively.The importance of messaging clarity: Jamie explains why your online presence must reflect your expertise and how to position yourself as the go-to authority.How to maintain your voice when outsourcing copy: Jamie shares her step-by-step process to capture your unique tone and style.Tips for writing non-salesy copy: Learn how to sell authentically without sounding sleazy or overly self-promotional.How to collaborate with AI: Discover when to lean on AI for efficiency and where human creativity is irreplaceable.The #1 mistake business owners make when it comes to their copy—and how to fix it by focusing on their audience. 00:00 Introduction to Rocky Mountain Marketing Quick Cast 00:27 The Impact of AI on Copywriting 02:01 Interview with Copywriting Expert Jamie Carrocchio 04:52 Jamie Carrocchio's Copywriting Journey 07:32 Effective Copywriting Strategies 18:57 Leveraging AI in Copywriting 30:28 Conclusion and How to Connect with Jamie Carroccio 31:28 Final Thoughts and Call to Action Ready to elevate your copywriting strategy and stand out in a crowded digital space?  Start getting sponsors for your podcast and make a difference on your business. http://www.sponsoryourpodcast.com/ Visit Jamie Caroccio's social media pages: Website: https://www.jamiecaroccio.com/ LinkedIn: https://www.linkedin.com/in/jamiecaroccio/ Learn more about Katie and Next Step Social Communications: Speaking: https://katiebrinkley.com/ Website: https://www.nextstepsocialcommunications.com Linkedin: https://www.linkedin.com/in/katiebrinkley YouTube: https://www.youtube.com/channel/@rockymountainmarketing Instagram: https://www.instagram.com/iamkatiebrinkley/ Facebook: https://www.facebook.com/groups/socialprofitlab #CopywritingTips #AIvsHumanCreativity #DigitalMarketing #AuthenticMarketing #StorytellingInMarketing #EmotionalIntelligence #ContentStrategy #BrandVoice #MarketingSuccess #HumanConnection Hosted on Acast. See acast.com/privacy for more information.

    32 min

Trailer

4.9
out of 5
167 Ratings

About

Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing. Imagine having a friend twice a week who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact. Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor. So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass. Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.

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