Rory Sutherland — Effective Communication: Jesters & Saints Infinite Loops

Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
The marketing of Saint Paul and religious leaders. Humor as a vehicle for effective messaging. The advantages and drawbacks of remote work. “Category” vs. “brand” advertising. And MUCH more! Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com